Business Environment and Leadership– Case Study

This report focuses on Easy Jet, a British international low-cost airline industry, and covers SWOT and PESTLE analysis, leadership styles, and corporate social responsibility. It evaluates the impact of PESTEL factors on opportunities and threats for the business and how the company is using its strengths to negate threats and weaknesses affecting their opportunities. It also recommends a suitable leadership style to help them grow and overcome the challenges posed by the business environment.

Environment and
Leadership– Case Study

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Perform a SWOT and PESTEL analysis for you chosen company. ..........................................3
Evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats
for the business. Critically comment on how the company is using their Strengths to negate
Threats and Weaknesses affecting their Opportunities. .............................................................5
Compare and contrast the different styles of leadership. Comment if the leadership style is
appropriate for the company of your choice...............................................................................6
Recommend a suitable leadership style that help them grow and overcome the challenges
posed by the business environment. Justify your choice using appropriate literature................8
Critically comment on their Corporate Social Responsibilities in the processes using evidence
from your research......................................................................................................................8
The final task of the project will involve writing a reflection report on your experience in
writing this report. In this you will reflect on the knowledge you gained from your research
and how it benefitted in applying the theories to the practical framework.................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Management will relates to the production and various approaches that are dynamical in nature
by which there are high term of flexibility exist in the field of marketplace. The variations in the
managerial approaches are entitled due to internal and external factors. The following report will
focuses on airline sectin that are keep evolving regarding their services and facilities. The basic
vision of this report is to undestand the contrary context of management in the contempary world
(Saeeda, Tariqb, and Khaliqc, 2021). The organisation consider in this report is Easy jet. It is a
British international low-cost airline industry headquartered at London Luton Airport. The airline
was established in the year of 1995. The following report will involve high term of challengers
that are to be overcome by covering SWOT and PESTLE analysis that provide its global impact
of opportunities and threat.
TASK
Perform a SWOT and PESTEL analysis for you chosen company.
SWOT analysis
Strength
 The management of easyJet is effective
to remember and the company have
high goodwill in the marketplace.
 The fundamental strength of airline is
to expanded their business in the
Europe with more than 2000
destinations with 500 course (Atihuta,
2021). It will help them in functioning
globally.
 Respective framework of structure will
decrease the repairing charges
 It will directlty overcome
intermediaries and statistical
distribution charges
Weaknesses
 They have to bear all the extra taxes or
charges that are imposed by
government due to its low functional
edges
 As there are other weaknesses that will
relates to the pandemic situation of
COVID-19 that are not effective for
them to create high set of profitability
in way of lower terms of demands and
structural laws.

 EasyJet will make sure a regular supply
of aviator and compartment social unit.
Opportunities
 Easyjet have global manner of
opportunities of increasing their
audience satisfaction by increasing and
managing several arranged schedule for
to understand about customer taste and
perspective.
Threats
 As there are several set of the issues
that offers diverse low cost of worth
and services to customer with higher
term of discounts.
PESTLE analysis Political Factor – As the basic motive of Easyjet, will identify its impact of Brexit as
because of its larger amount of uncertainties (Amelung, Chase, and Kreutzberg, 2021).
Due to this it will not be easy to follow their organisational functions in several countries. Economic factor – The chosen management will have an impact of COVID-19 pandemic
on economical sections. Due to this the organisation will be not able to extend their
activities and functions because of lower condition of earnings. Social factor - As it is important for Easyjet to focuses on social factors through which
they will be capable to maintained social decisions. The company will concentrates on
customer priorities that they will reach their destinations on proper time. Technological factor – Staff members of the airline industry willl depends on technical
and using of global media strategies like Instagram, Twitter and varied other. Environmental factor - In context to the Easyjet, the management will get affected with
various factor by the European environmental laws that are increasing the worth of
organisation (Janczewski, Mersky, and Plummer Lee, 2021).
 Legal factor – As the major impact of legal factor will get affected because of Brexit that
will require Easyjet airline to collaborate with the United Kingdom and European
according to their laws.

Evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats for
the business. Critically comment on how the company is using their Strengths to negate
Threats and Weaknesses affecting their Opportunities.
As it will be evaluated that the role of leaders is to maintained and evaluate the changes
so that decisions that might be developed in an efficient manner (Netolicky, and Golledge,
2021). This division will deals with various opportunities and threats that are mentioned below-
PESTEL changes effects on Opportunities
Political and economical factor have various manner of dynamical changes that will get affected
its global field of opportunities. The political factor like Brexit make an essentiak term for
Easyjet to extend their organisational services and variations of products into different divisions
by involving efficient documentation of task. In economical factor, it will involves several set of
changes in the value of fuel in terms of the definite value for services.
PESTEL changes effects on Threats
It will directly get affected because of technical and environmental divisions that will define as
the threat. It will also decline the threats like technical changes that are currently being
important. The organisation will not implement their activities and will try to decline the section
of threat or issues. As on the other side, it will increase the social event by which changes will
occur in the marketplace. Environment and legal factor will decline the way of threats to
organisation like the management that are capable of increasing their values of individuals by
maintaining their environmental laws.
Airline addressing strength to reduce effect of threat & weakness on opportunities
Airline industry are growing and increasing their services by providing customer
satisfaction. It will relates to the Easyjet that are using their strength with the vision of declining
impact of the threat and weaknesses by utilisation of the opportunities (Atela, 2021Bowers,
2021). Hence, it will be effective to follow all activities and other organisational operations.
 EasyJet is managing and maintaining their values and economical policies to upgrade
their management as easiely and it will also measure and determining predominant
activities. It will also managed the way to implement the strategies that will decline there
conflicts in respect to the challengers.

 As on the other hand, the organisation applies several terms of the services as across 500
path and they use digital websites and social media channels for including their
consumers. As it will also increase their set of chances as effectively and efficiently.
 Hence, they are using low term of value and price strategies that are to be termed as
strengthen to ascertain it and create it highly effective to decline the threat issues
(Wilson, and et.al., 2021). The basic fundamental issue will relates to the changes in the
charges of fuel by government because they have high consumers.
Compare and contrast the different styles of leadership. Comment if the leadership style is
appropriate for the company of your choice
 Leadership is the act of influencing, motivating and inspiring the individuals to
work by managing all functions and activities. In each organization leader plays an
important role as it identifies what problems faced by employees and how to resolve it by
providing them various benefits (Shao, 2019). In other words, leadership is the ability of
an individual to influence and guide followers for the purpose of developing
organizational productivity. In case there is no leadership styles adopted by organization
then it becomes challenging to operate their business continuously. Easy Jet is a British
multinational low cost airline industry headquarter at London Airport. This employs more
than 14000 people and managing all business activities effectively. The management
understand needs of their staff and provide them right suggestions to work.
 The organization follows different types of leadership styles that have shown by using
comparison: Comparison between leadership styles Basis
 Autocratic
 Democratic  Transformational
 Meaning  This means all
control and
monitoring is
having in
leader’s hand
only.
 The leaders
and employees
are responsible
to make
decision and
bring changes.
 The leaders of
organization
introduce changes
and making right
business decision
that affects
businesses.
 Flexibility  There is low  The leaders  There is

&
adaptabilit
y
flexible and
adaptability in
their work.
and followers
have high
flexibility in
their activities.
moderate
flexibility and
change
acceptability.
 Employee
engageme
nt
 Low  High  High
 Decision
making
ability
 The leader is
having high
power to make
decisions
(Alzoubi, and
Jaaffar, 2020).
 The leader and
followers have
high ability to
make
decisions.
 The is having
moderate ability
in leader as
followers to make
decision as it is
time taken.

 Contrast between leadership styles
 Democratic leadership style: This is similar kind of participative leadership where
employer as well as employees works collectively after sharing their ideas. In this leader
make decision by concerning with all members and bring changes accordingly. In
relation to Easy Jet, management can apply this leadership to make effective business
decision and run all activities appropriately.
 Transformational: This leadership style relates to good idea to give a voice to
employees and introduce changes accordingly. The aim of leadership is to work for
change or transform their followers that can help to provide new plans and strategies to
operate a business. To increase business performance and productivity Easy Jet can use
transformation leadership that can help to develop organizational performance (Rzepka,
and Bojar, 2020).
 Autocratic leadership style – This style creates a difference between leader and their
followers that create challenges to run business. In this, power and authority to make
decision is having in one hand only that is management. In case Easy Jet uses this style
then management would be responsible for all activities as it does not give any rights to
their followers.

 Comment on best one
 From the all above Transformational leadership is appropriate for Easy Jet as it
will help to bring changes in their performance and make decision quickly with the help
to leader and followers. This also build employee’s confidence to work and manage each
function properly.
Recommend a suitable leadership style that help them grow and overcome the challenges posed
by the business environment. Justify your choice using appropriate literature
 While running a business occurrence of challenges is natural where it become
important to be prepare for this and overcome the issues. In case any challenges arise in
running business then leadership style helps to bring changes and maintain their
performance effectively. Due to Covid-19 sales of Easy Jet have been reduced and people
feels fear to travel where Transformational leadership style considered as effective as it
helps to introduce safe travelling to their guests by adopting changes. The leader and
employee keep all precautions while operating a business that could help to encourage
people to book their ticket in such airline industry. The leaders of such organization is
having traits that used to adopt changes and get ready all staff to perform well. This also
helps to regulate a business continuously by managing all functions and activities
properly (Bezler, 2019).
Critically comment on their Corporate Social Responsibilities in the processes using evidence
from your research
 Corporate social responsibility termed to practices and policies used by
organization that have positive influence on the business environment. For each
organization it is needed to have focus over CSR activities that bring improvements in
organizational performance. In research, it found that if organization is applying CSR
activities then it will benefit to increase social perception as well as organizational sales
in changing environment. Due to Covid-19 many businesses are facing issues where it
became important to solve issues and manage all functions effectively (Iansiti, and
Lakhani, 2020).
 Easy Jet is multinational airline industry that provides travelling services to their
customers. This organization have contributed in CSR activities that are defined as:

 Commit to waste and plastic reduction at EasyJet and within our supply chain: Easy Jet
has committed to reduce waste and plastic use that helps to attracts customers and
provide good health in changing environment.
 Create a culture where employees can champion sustainability: After Covid-19, selected
organization has created a good culture where employees can create champion
sustainability in changing environment and manage all functions accurately.
 Focus our charitable efforts on environmental sustainability. Easy Jet contributing some
percentage of their profitability in charity that used in education, road construction and
keep clean to environment. This can help to improve the social perception and brand
image in dynamic environment.
Thus, from the all above it has comment that Easy Jet participate in CSR process by
understanding demand of their business and contribute to complete the organizational goals. This
also helps to improve the brand image by satisfying customers and provide right suggestions to
employees to work for people welfare. The management analysis what is running in market and
introduce changes accordingly that can help to accomplish business goals and increase
organizational effectiveness.
The final task of the project will involve writing a reflection report on your experience in writing
this report. In this you will reflect on the knowledge you gained from your research and
how it benefitted in applying the theories to the practical framework.
In personalized sections it will involves basic set of the task with suitable set of the
schedule, individual will measure precisely what individual want to perform and what sort of
period of time will be get utilise by individuals to finish the task. I managed my time controlling
schedule and also managing it to supports other individuals for getting conduct their task with
responsibilities and order as accordingly (Schmidtman, 2021). As I have experinced time control
skills that are critical due to the information by which they will help the individuals to perform
their tasks in an adequate way that will allows individuals to perform orientated targets. When
individuals got a schedule set of period to accomplish the task. I am also responsible for
managing my roles by which individuals might allows the time section to reflect on intellection
on the high set of representation for individual and respective management. I have managed my
task through time managerial skills that are critical and basically for commercialized
management leasders. I have identify quantative set of hours that had to them as effectively and

efficiently. The basic fundamental theories are applied in the following report such as PESTEL
and SWOT Analysis that will managed the sections through which knowledge will be get gained.
In the contemporary world, each and every division will perform their works on point. I have
maintained my dealings with suitable set of the time that will allow the individuals to finish their
task in the assigned period of the time as effectively and efficiently.
CONCLUSION
From the above report it has been concluded that, leaders and executives of the organisation will
need to execute the strategical activities and tactics with an effective course. The market
condition involves several set of the benefits that will get achieved as efficiently and effectively.
As on the other side, there is also a disscussion that have been created about different term of
PESTLE and SWOT analysis on the suitable term of the factors and set of the recommendations
and corporate social responsibilities. It has been also measured that the broad term of the scope
of research that are require to implementation of several tactics and strategies in the business f
management. As on the other side, it has been also refers to the major roles and responsibilities
of leaders to collect all necessary set of the information that will help them to achieve
competitive advantages.

REFERENCES
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(Saeeda, Tariqb, and Khaliqc, 2021)(Atihuta, 2021)(Amelung, Chase, and Kreutzberg, 2021)
(Janczewski, Mersky, and Plummer Lee, 2021)(Netolicky, and Golledge, 2021)
(Atela, 2021Bowers, 2021Wilson, and et.al., 2021)(Schmidtman, 2021)