Business Environment and Leadership: SWOT and PESTEL Analysis, Leadership Styles, CSR Practices of Travelodge

Business Environment and
Leadership
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1

SWOT and PESTEL...............................................................................................................3
Changes in PESTEL factors has influenced the opportunities and threats for the business. .3
Compare and contrast the different styles of leadership........................................................3
Recommend a suitable leadership style..................................................................................5
Corporate Social Responsibilities of Travelodge...................................................................6
Reflection...............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
2

INTRODUCTION
A business environment is consisting of number of ever-changing factors which is essential
for organisation to evaluate in order to effectively emphasise upon those changes. Main aim
behind this is to conduct business operations while confronting complex challenges in an
effective manner (Palalić, R2021). It is important for a leader in a business organisation to
achieve challenging goals by taking fast decisions and action by evaluating the factors which is
prevailing in business environment. Present report has been conducted on Travelogue which is
operating its business services in hospitality industrial sector and have several hotel chains
around the globe. This report discusses the critical time that present company is facing in UK
business environment due to the effect of Covid-19 pandemic and Brexit. Report include SWOT
and PESTLE analysis and comparison and contrast of different style of leadership. Along with
this CSR practices and reflective analysis is included in this report.
MAIN BODY
SWOT and PESTEL
SWOT
STRENGTHS WEAKNESSES
 Positive brand image in hospitality
industrial sector
 Travelodge offer high quality of
services in affordable price range.
 Hotel is having potential workforce.
 Travelodge have limited market share.
 Respective hotel does not adopt
advanced technology as compared to
other rivals.
THREATS OPPORTUNITIES
 Threat from Brexit and current
situation of covid-19.
 High competition as rivals is adopting
advanced technology.
 Travelodge can conduct cost effective
operations with the help of advanced
technology.
 Hotel have opportunity to take
government subsidies available for
hotels who have affected due to
Covid-19.
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PESTEL
Political:
Political factor includes elements associated to changes to government policy, political
stability etc. In United Kingdom business environment Travelodge is facing challenge due to
Brexit and the outbreak of covid-19 which is developing potential risk of new legislation and
political policies change. This can affect overall business operations of company, as in this they
are quiet to abide overall different legislation after British exit from European Union.
Economical:
This element includes changes to economic climate, availability of funding, cost of EMS,
budget changes etc. Covid-19 is causing serious global economic implication which will impact
Travelodge for several years and will create financial crisis for several years.
Social:
Due to covid-19 and Brexit there is significant change in the purchasing behaviour of
consumers. In this it is important for Travelodge to emphasize upon identifying needs and
demands of consumers and provide them satisfactory products and services in order to develop a
stronger base of consumer after covid-19.
Technological:
Due to covid-19 increase in the use of technology is significantly enhanced in order to
provide services to consumers (Akkaya, 2021). From the above SWOT analysis, it has been
identified that Travelodge comparatively invest less in adopting high tech technology
comparatively to other rivals, which can impact upon Travelodge to re-invent in themselves and
market segment after Brexit and covid-19.
Environmental:
Covid-19 significantly enhance attention of consumers and government towards natural
resource consumption and promotion and protection of biodiversity in order to control emission
to air, hazardous materials etc. Different type of environmental regulations are required to be
adopted by Travelodge in order to attract consumers.
Legal:
There is significant increase in legal issues in which new legislation and other
compliances has been formulated by government agencies. Furthermore, it has been identified
4