Stakeholders of Amazon and their Impact on Business Operations

BUSINESS ENVIRONMENT

Executive Summary
This report analyses and brings out a discussion on stakeholders of Amazon and in what way
they affect the business operations. This report describes the conflicting stakeholder’s
decisions such as cutting down the business decisions, adding extra shifts in order to increase
the factory ability, introduction to the new machinery in order to replace manual work. On
the other hand, these decisions would be likely supported some of the stakeholders such as
shareholders and banks, customers, suppliers, employees, local community, and investors.
The report elaborates and identifies each of the stakeholder who is engaged directly or
indirectly while operating the Amazon. There is a brief distinguishes between the
stakeholders of two industries. Further, a stakeholder mapping has been identified the
stakeholder anticipations and the power which assists in grasping political priorities. It will
describe a strategy that has been pursued by the organisation while identifying the
stakeholders and their relation to level of power, which they hold, and the level to which
stakeholders show interest while supporting particular strategy.

Contents
Executive Summary..................................................................................................... 1
Introduction............................................................................................................... 3
Identify functional areas................................................................................................ 3
Difference between the stakeholders of other industry...........................................................4
Identify internal and external stakeholders and their roles......................................................4
Identify the nature and degree of main stakeholders’ interests, and implications of Conflicting
interests.................................................................................................................... 7
Create a stakeholder matrix............................................................................................ 8
Conclusion.............................................................................................................. 12
References.............................................................................................................. 13

Introduction
Amazon is one of those few companies, which is benefited from the first mover advantage in
early 2000. The company uses cloud computing in order to practise the incorporated business
model, which allows the functioning efficiently in complex, advanced and rapidly increasing
internet industry. Being such a large operator, Amazon will have to address different
underlying stakeholders. This report will carry out a discussion on specification of each
interest of every stakeholder, which is associated with the company and the objectives.
Further, the power of the shareholders and their interest that will be based on stakeholder`s
matrix. Internal as well as external stakeholders exert pressure on the organisation that
changes the way of decision-making. Internal stakeholders are within the organisation who
operates within the system and has the power to influence the decision in an effective very
directly or indirectly. For instance- employees, workers, trade unions, top-level management,
middle level management are some of the important internal stakeholders. Whereas,
investors, customers, community and government agencies are some of the important
external stakeholders (Ferguson, 2017).
Identify functional areas
Marketing
Supply chain management
Human resource management (Personnel)
Finance
Customer service support
Operations