Business Environment - M&S Assignment

Added on - 21 Feb 2021

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BUSINESS ENVIRONMENT
Table of contentTASK 4............................................................................................................................................3P5. PESTLE analysis of marks and spencer................................................................................3P6. Swot and Porters five forces of M&S....................................................................................4REFERENCES................................................................................................................................7
TASK 4P5. PESTLE analysis of marks and spencerThe PESTLE analysis of the retail industry of the Mark and Spencer is the detail essay of theimportant key factors that influence the macro environment of the industry. It helps the industryto analysis the market and determine the marketing strategy of the company against thecompetitors(Prajogo, 2016.).Detail analysis of the mark and spencerPolitical:Consist of foreign trade policy, government policy, tax policy, political stability etc.Due to the fair trade policy that the company M&S has led to the substitutable reduction in costof the sourcing which is somehow beneficial to the company. According to the policy the contentof the salt and fat is reduced in the M&S foods and recycled packaging was established. M&Swas the first major retailer which entered in the fair trade path, along with the both sector of foodand clothing. Changing the taxation and the government policy. - due the heavy losses are facedby the retail sector the governments are trying to have the operating taxation and laws for theretailer(Erasmus and et.al., 2016).Economical:Consist of exchange rate, interest rate, inflation rate, economic growth etc.Competitors discount pricing- M&S usually work on the quality of the service or goods whichsometimes only led to the3 short term losses. The customer was duel y attracted to the quality thecompany is proving them. But due to the crisis the customer turns out to be more sensitivetoward the product.Socio-cultural:Consist of age distribution, income distribution, lifestyle, attitude and culturalbehaviour(Pan, Chen, and Zhan, 2018).Being organic – due to the new environment thecompany has to think about the new concept that the new generation is now days is facing tohave. The green and the organic want the rethink to give the push forward to the brand.Changein new generation- due to the chsnge4 in the generation the company also have to change thestrategy to target the new market and the company has to analysis the demand of the newcomers.Technological:Consist of level of innovation, automation, R&D, and awareness(Bull and et.al.,2016).Technologies – to strength the security and reduce the risk the company has to make a strong
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