Marketing Fundamentals

Running Head: BUSINESS ENVIRONMENT 0
Marketing Fundamentals

BUSINESS ENVIRONMENT 1
Table of Contents
Introduction................................................................................................................................2
Product strategy..........................................................................................................................2
Price Strategy.............................................................................................................................3
Placement...................................................................................................................................4
Promotions.................................................................................................................................4
Recommendations......................................................................................................................6
References..................................................................................................................................7

BUSINESS ENVIRONMENT 2
Introduction
This report outlines the marketing mix variables of Brudos Coffee that includes
pricing strategy, product strategy, placement strategy and promotional strategy. It is a
strategy to give direction to the consumer about the company goods and services rather than
selecting the product of its rivals. The key is to explore the true channel of marketing and
revealing the relevant message so as to influence the targeted consumers (Gambetti &
Graffigna, 2010).
The marketing mix comprises of the primitive aspects tangled in the process of
marketing and helps the seller to recognise the needs of their potential and prospective
consumers (Williams, 2010). The current marketing mix variables of Brudos coffee are
presented below.
Source: (https://www.brudoscoffee.com.au/)
Product strategy
The major product of Brudos coffee includes their coffee which is a speciality blend
roasted especially for Brudos! The coffee beans used in Brudos coffee are obtained from
various exotic locations and upkeep local farmers. Brudos coffee adds more product lines in
the form of small snacks such as brownies, cookies, and other delicacies items, which is the
width of product mix to make consumers more stick with Brudos coffee (brudoscoffee.com,
2019).