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Business Environment - Ocado Plc

   

Added on  2020-10-22

13 Pages3384 Words132 Views
Business Environment

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11. Structure of the company and its governing strategies as well...............................................12. Effects of external environment analysis in context of Ocado plc..........................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness environment refers to a sum total of all internal as well as external factors thathave an impact on or affect overall functionality of business. These factors are known to have agreat impact on firm's capacity and brand image which further helps in building relationshipsbetween customers and investors (Business environment. 2018). These factors may not even bein controlling environment which may greatly affect working and overall operations of business.This report has been framed on Ocado plc which is a multinational business entity dealing insupermarket stores i.e. retail sectors. It was founded around 18 years ago in April 2000 with itsheadquarters in Hattfield, UK. This report further encompasses various elements such asPESTLE analysis and overview of the company along with data and information regardingstakeholders and functioning of the company. TASK 1 1. Structure of the company and its governing strategies as well.Overview of the company:Ocado plc is a UK based business concern which deals in retail sector and consumablegoods. It is basically an online British supermarket store which has a number of chain stores thathave been located all over the world. The company has been operating in competitive marketsince April 2000. Ocado operates on international level in market and is known for its homedelivering and warehouse services. Also it has further been marked in London Stock Exchangesince July, 2010 ad is also an active member of FTSE 100 Index as well. Ocado plc hasdeveloped its own unique identity by providing excellent quality goods and services andadopting a unique business model as well. Background of the company: Ocado plc began its business operations in the year 2000and began working in a partnership structure. It joined its hands with Waitrose in the year 2002in January. Products included in the product line of Ocado include groceries from theirproduction house as well as from Waitrose. Other than this they also obtain groceries andconsumable items from other brands such as flowers, toys, magazines (Hamilton and Webster,2018). Ocado also developed an online application in the year 2017 which was initially set up asa platform for promoting a new invention in speaker and voice tools Alexa by Amazon. This isan invention which was brought up so as to allow users so that they can further order or add1

products of their choice in Ocado basket just by simply giving commands to that tool. Ocadoalso happens to be first supermarket in UK that has adopted such as practice. Recently in May 2018, it has also been examined that members of Ocado further signed acontract with Kroger which is US based business entity. Main aim behind this contract was thatboth these companies wished to build around 20 customer fulfilment centres by adoptingautomated technologies being manufactured or launched by Ocado. It further operates in twomediums or formats which are retail as well as solutions (Hillary, 2017). It is also involved indevelopment as well as monetization of of intellectual property which was further used for onlineretailing, logistics, consumer goods and their delivery as well as distribution to suppliers. Ocadolaunched its first online application named as Ocado on the go in the year 2009 on July 13. Thisapp helped people in doing online shopping for groceries without the use of PC. Management Structure of the company: Management structure refers to a way which isundertaken by a company so as to effectively organise their overall management hierarchy.Organisation or management structure of a company covers three broad questions namely howan organisation or company delegates roles and duties to its employees, decision making andmedium which helps in flow of information as well. In context of Ocado a number of directorsand stakeholders who are expert at their jobs which further helps in development and growth of acompany. Hence it can be said that Ocado follows a hierarchical management structure whereeach director is placed on a similar level and employees are placed under them depending upontheir position. Ocado was initially founded by Jonathan Faiman, Tim Steiner and Jason Gissingas well. All these three people were basically merchant bankers with Goldman Sachs in earliertimes. Stakeholders of the company: A stakeholder is any individual who are expected to havecertain kind of a interest in function laity of business. These people can either be present ingroups or as single individuals. No organisation can function effectively without the presence ofstakeholders. In business terms, stakeholders is a quite important term which encloses a numberof people such as customers, board of directors, shareholders, suppliers etc (Laudon and Traver,2016). In context of Ocado plc which is a multinational chain store its shareholders from theinitial days are Jason Gissing, Tim Steiner and Jonathan Faiman as well. Other key individuals ofOcado plc are Stuart Rose who is the chairman of Ocado and Tim Steiner as the CEO. Michael2

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