Business Environment Assignment - Bentley company
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Added on 2020-10-22
Business Environment Assignment - Bentley company
Added on 2020-10-22
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 .........................................................................................................................................1P1 Different type of organisation public, private, voluntary......................................................1P2 Vision, mission, size, scope of different organisation...........................................................3TASK 2............................................................................................................................................5P3 Relationship between various organisation function.............................................................5TASK 3............................................................................................................................................6P4 Positive and negative impact of macro business environment on organisation operations...6TASK 4............................................................................................................................................8P5 Internal and external analysis of Bentley...............................................................................8P6 Interrelationship of strength as well as weaknesses with external factor..............................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness environment is a combination of internal as well as external factor which arehaving an affect on organisation's activities positively as well as negatively. It is a managementresponsibility to analyse these elements so that they can run whole business task effectively inlong period of time. In this report, Bentley it is a auto-mobile manufacturing firm which areoffering high class product to their clients. It was establish in year 1919 by H. M. Bentley andW. O. Bentley. Bentley motors limited is operating their business from their home locationBritain. Volkswagen is a parent company of Bentley since 1998 (Al-Swidi and Al-Hosam, 2012).In this assignment, types of organisation private, public, non profits with their size, scope iscovered. It also discusses interrelationship between various function of company and positive aswell as negative impact of macro environment on business operation. This report cover internalstrength and weaknesses of particular company and its relationship with other external elements. TASK 1 P1 Different type of organisation public, private, voluntaryThere are several types of business that are being run at market place with diversify aim,objectives and many more. Here are explain purpose of different organisation in detail:Private organisation: Private company can be defined as an organisation that have selltheir products to public may be or may not be. In private firm, government can not impose theirthinking or opinion on their operation activities, only legal regulation has follow by organisation.They are required to complete their work according to management as well as board of director'sdirection (Bryman and Bell, 2015). Bentley is a British manufacturing unit that are produce high quality cars to their clientsthose are belongs to high segment. Approx 3600 employees are working here are earn 1,453million revenue in the year 2012. Purpose of BentleyContinue innovation in their product through this they are able to enhance technologicalimprovement.Manufacturing high quality cars so that they can build a brand value as well as customer'sloyalty in long run.1
Bentley increase their efforts in after sale services so that they enhance customer'ssatisfaction. Identify geographical market in order to select target buyer easily and sell high volume topotential consumers. Build core corporate value so that make unique combination of performance as well asluxury. Expand their market in new markets or nation so as to make global presence of brand. Legal structure of private firm: Partnership: Two individual or group of companies has think about to entire topartnership contract due to increase professional knowledge, build strategic alliance, riseresources and many more (Christopher and Holweg, 2011). Partners make partnershipdeed in which they explain liabilities, role, responsibility, profit sharing ratio etc. of eachpartner and they work accordingly as well. Sole proprietorship: This kind of firm is run by individual person and no other person isworking here. They are completely responsible for all losses as well as profits and no oneother people are liable for it. For example, restaurant, cafe, confectionery store etc. Limited company: Limited by liabilities of public, limited firm are not fully liable towardtheir consumer, suppler etc. and all their liabilities mention in memorandum of article andassociation of article. In this, owner of enterprise are safe from their dues or unpaidamount according to some circumferences. For this, they are required to follow allregulation related to companies act of United Kingdom. Public firms: Government also work in operating organisation with the aim of publicwelfare like construct hospital and run it, educational institute, electricity and many more.Through this, they are provide necessary item to citizen at economic price resulted no one privateorganisation create monopoly in the industry (Cross and Miller, 2011). NHS work in health caresector and focus on improvement in people health. Purpose of NHSThe main purpose of NHS is to offer economic treatment to individuals who are not ableto pay high amount. They are continuously trying to improve quality of facilities services through this they areable to build positive image in consumer eye. 2
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