Business Environmentc- Primark

Added on - 07 Jan 2020

  • 18

    Pages

  • 4976

    Words

  • 106

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 18 pages
Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1................................................................................................................................................31.2................................................................................................................................................41.3................................................................................................................................................5TASK 2............................................................................................................................................62.1................................................................................................................................................62.2................................................................................................................................................72.3................................................................................................................................................8TASK 3............................................................................................................................................93.1................................................................................................................................................93.2..............................................................................................................................................103.3..............................................................................................................................................11Task 4.............................................................................................................................................124.1..............................................................................................................................................124.2..............................................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONInternal and external factors which are the key componentsand are very much essentialfor the organizational structure of an business corporation and are also liable in influencing thesame can be referred as business environment of an entity. The concept comprises of thecompany's functionalities, all the operational activities, employees, customer, management,supply and demand and the rules and regulations of the business.There are several factors thathave high level of impact on organizational growth and success such as political, economic,social and technological etc. Thus, it is highly required for the business organization to framecompetent strategies and policies by making evaluation of the happening of external businessenvironment.(Johanson and Vahlne, 2009).The present report is based on Primark which is oneof the leading fashionable retailers of UK. It offers highly unique or designer clothes to thecustomers and thereby enhances their living standard. The below presented report is summarisedon the tyopes and purposes of the organization and how the objectives of the stakeholders aremet by the corporation.TASK 11.1Vision, mission and objectives of Primark are enumerated below:Vision:To become a leading clothing retail business organization of UK. Moreover, thereare several clothing retailers are available in the market which offer clothes and other
accessories to the customers. In this, offering high quality products and meeting theexpectation level of customers Primark can attain leading position.Mission:To widen geographical reach and presence by offering clothes, shoes and homeware through the means of several super markets.Strategies and objectives:Main objectives of business unit are to offer designer clothes orapparel to the customers at affordable prices which in turn raise their living standard.Different types of business units have varied goals and objectives are enumerated below:Public limited organization:Creation of employment opportunities and providingcustomers with the high quality services is one of the main objectives of publicly listedbusiness organization. Primark is publicly listed business organization which places highlevel of emphasis on offering designer clothes to give unique identity to the customers.Sole traders: Maximization of productivity and profitability is one of the main objectivesof sole traders behind performing the business operations as well as activities(Enshassi,Al-Hallaq and Mohamed, 2006).Charitable business units: It implies for the organizations which place high level ofemphasis on making contribution in the welfare of others(Wiklund and Shepherd, 2005).Hence, such business units do not operate for earning profit margin.1.2There are several stakeholders of Primark who are highly concerned with the monetary andnon-monetary performance of business organization. Stakeholders have some objectives whenthey develop and enhance their association level with the business unit and its offering. In this,with the aim to build as well as maintain faith of investors Primark has taken several initiates andthereby met the objectives of stakeholders to a great extent is as follows:Suppliers:Raw supplier laid emphasis on giving credit to the organization which makespayment on time. In this regard, company has satisfied the objective of suppliers orcreditors by fulfilling the obligations within the suitable time frame.Customers: In the present times, customers make focus on purchasing highly unique orfashionable apparel which in turn reflects their high living standard. Hence, Primarkoffers apparel to the customers according to their needs and expectation level(Teece,
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document