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Business Environment of Ryanair

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Added on  2021-02-19

Business Environment of Ryanair

   Added on 2021-02-19

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BusinessEnvironment
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ContentsINTRODUCTION...........................................................................................................................1Background Information on Ryanair...............................................................................................1Background Information on the Business Environment in Denmark..............................................3Analysis of the Business Scenario...................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONIn the modern world, business organisations are largely affected by the environment inwhich they operate. It becomes significant for companies to constantly analyse and evaluate theirexternal environment in order to identify business opportunities that can render them growth inmarket place. The corporate business environment consists of a number of positive and negativefactors that hinder or foster an entity to expand in overseas markets (Otter and Halasi, 2018).These need to be looked upon while exploring the attractive business opportunities in a newcountry. The current assignment is conducted upon business environmental analysis of Ryanair.This is a low cost airlines organisation found in the year 1984. It is having its headquarterswithin Swords, Ireland. This corporation is looking forward to explore the opportunity ofForeign Direct Investment (FDI) in order to carry out expansion in Denmark. This assignmentwill take into consideration overview of company and the new country. Also, it consists ofanalysis of business scenario in international context. Apart from this, it comprises the primarychallenges that may be faced by company together with some effective recommendations.Background Information on RyanairRyanair is an Irish corporation pertaining to airlines sector, having its operational base inDublin and London. This organisation comprise the bigger portion of Ryanair Holding family ofairline and further includes Ryanair Sun and Lauda together with Ryanair UK as sister airlinecompanies (Pels, Njegovan and Behrens, 2017). During the year 2016, this entity was recognisedto be the biggest budget airline of Europe in terms of scheduled passengers flown. Also, ittransmitted a larger quantum of global passengers as opposed to any other airlines company. This airlines company is ascertained to be characterized by speedy growth and expansion.This has been an outcome of the deregulation of aviation sector within the confines of Europe inthe year 1997 and the successful move of making use of a low cost airlines business model.Further, the route networking of this entity is found to be serving a total of 38 nations within theconfines of North Africa, Europe together with Middle East (Grant, 2017).From the time when Ryanair was established, it has developed from a small airline to thebiggest carrier of Europe. In the present time, this corporation has an overall staff of 13,000pertaining to all its branches across the globe (Francis, Humphreys and Aicken, 2017). Out of1
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