Business Environment of UBER Report
Added on -2020-07-22
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INNOVATION
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION..........................................................................................................................2LO1..................................................................................................................................................2Business environment of UBER.............................................................................................2Impact of emerging trends from the macro environment.......................................................4Implications for survival and success in the future................................................................4LO 2.................................................................................................................................................5Organization's strategy...........................................................................................................5LO 3.................................................................................................................................................8Culture, structure, management systems and human resource strategy of UBER.................8LO 4.................................................................................................................................................9Sustainability of competitive advantage of firm in the future................................................9Comparison of strategy with key success factors ..................................................................9Internal consistency..............................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
EXECUTIVE SUMMARYInnovations is considered as most essential for every business enterprise in order tosustain a competitive advantage over its rivals. In present report, case study of UBER which isan international business firm UBER operating in travel industry, for understanding theproblems which are faced by the company by serious claims sexual harassment at workplacemade by Susan Fowler and their other female staff. As per the case study, There are variousimplication have been faced by UBER due to their unstrained workplace culture in SanFrancisco. PEST analysis has provided an understanding that external environment of companywill provide both positive and negative impact on there business operations. Various emergingtrends and key business success factors have also been taken in to considerations fordevelopment of the best suitable strategy for organization.1
INTRODUCTIONInnovation is analysed as successful ideas of business or a behaviour that is beingimplemented in industry or market of organization in order to change its process. These ideasare adopted and implemented with the organization to improve efficiency (Paradkar, Knight andHansen, 2015). Present business report is based on the analysis of international business firmUBER operating in travel industry, for understanding the problems which are faced by thecompany by serious claims sexual harassment at workplace made by Susan Fowler and theirother female staff. As per the case study, There are various implication have been faced byUBER due to their unstrained workplace culture in San Francisco. Their employees have saidthat, Hobbesian environment in the company has tends to some workers pitted on each other andthe top performers were also not considered as important by management. Many political andlegal challenges have been faced by company due to it is their negative behaviour of theremanagers with employees and the HR strategies were also not appropriate for retention.Discrimination in company has created problems of labour turnover for company in variouscountries. Further, in order to remove these implications a new CEO Dara Khosrowshahi wasappointed for the implementation of anew corporate culture. It has developed various strategiesthrough which the company has turned back to its previous dominant position and removedthose problems.LO1Business environment of UBERPEST analysis is used to analyse the external environment of that impacts on its businessoperations. These factors are mentioned above:Political factors: As per case scenario, there are various controversies have been facedby UBER in its initial development stages as it didn't the clear regulations (Helfat, andMartin, 2015). Many political factors like advertising charges, drivers not having license,minimum wage laws etc. Further, Claims made by the female employees have also madevarious restrictions and influence on its operations. Economic factors: Case study has provided an understanding that the industry in whichthe UBER has its operations is the sharing economy which implies that economy isbased on sharing of physical and intellectual resources. According to Travis Kalanick,Continuous rise economic growth has provided positive impact on company's operations2
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