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Business Environment Impact on Burberry Plc

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Added on  2020-10-05

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The study will analyse the business environment of Burberry Plc that is one of the leading manufacturer of high-end luxury products in UK and renowned brand worldwide. Burberry PLC is a renowned manufacturer of variety of luxurious products range from apparel to cosmetics and other non-apparel products (Calabrese and et.

Business Environment Impact on Burberry Plc

   Added on 2020-10-05

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BUSINESS ENVIRONMENT
Business Environment Impact on Burberry Plc_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task..................................................................................................................................................11. Management structure and governance of Burberry PLC..................................................12. Effects of external environment that influence Burberry Plc.............................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTIONBusiness environment refers to the sum of total of all internal and external factors suchas; consumer's need and expectations, employees, management, supplier, activities bygovernment, etc. that directly or indirectly influence organisation's performance and stability. Inother words, business environment can essentially characterise as a sum of elements that areimpact to the business. The study will analyse the business environment of Burberry Plc that is one of theleading manufacturer of high-end luxury products in UK and renowned brand worldwide. Thebeginning of report will give company's overview with the history, management structure andtheir governance and then External environmental analysis of Burberry PLC will be donethrough PESTLE analysis model and the importance of the analytical tool will be evaluated.Task1. Management structure and governance of Burberry PLCAn overview of Burberry Plc.Burberry PLC is a renowned manufacturer of variety of luxurious products range fromapparel to cosmetics and other non-apparel products (Calabrese and et. al., 2018). Theorganisation is public limited company and was formerly known as Burberrys Limited and inJanuary 1999, the name changed as Burberry Limited. They deal in the fashion industry, where itdistributed clothing, variety of fashion accessories as well as licensing fragrances. The companysells variety of goods including; skincare, hair care, bath and body, make-up products. Alongwith it, they also deal with men's products including; shaving equipments, cleanser, moisturisers,etc. The company is most famous for its trench coats, that was designed by the founder, ThomasBurberry (Burberry, 2019). Thomas Burberry was an 21 year old learner to the country drape when he decided toopen his own store (Zozulya and et. al., 2015). The organisation thus founded in 1856 inBasingstoke, England and in 1891 Burberry moves into the first London store at Haymarket. In1879, Thomas invented Garbardine, a breathable and water-resistant fabric that is made by usingan innovative process.1
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Burberry Group Plc operates as a holding company and they design, manufacture anddistributes accessories and apparels under the Burberry brand. The organisation has stores in 51countries in 498 location in the form of diversified network of digital commerce, retail,wholesale, franchises and also through third party stores that are licensing channel with nearly10,000 associates. The retail and wholesale segment sells luxury products through Burberrymainline stores, outlets, concessions and digital commerce (Chang, 2016). The licensing channelsegment provide global licenses of eye-wear, European children wear, fragrances and timepieces.Mission and Vision Statement of BurberryMission- Burberry is a luxury brand, that is recognised globally with a worldwidedistribution network. The mission of the company is to maintain its integrity and vitality of theirbrand. Along with it, they also have mission of continuous development of the business thatremains relevant to consumer taste and ever evolving markets.Vision- The vision of the company is to be the first company that is fully digital and tobuild a social enterprise (Zozulya and et. al., 2015).Governance of BurberryBurberry Plc. Is governed by the board of directors of the organisation. Burberry is ofHierarchical organisational structure that follows the layout of pyramid that starts from top levelmanagement to bottom level employees. Macro Gobbetti became CEO of Burberry on 5th July2017. Dr. Gerry Murphy is appointed by replacing Sir John Peace as Chairman of the Board of2Illustration 1: Burberry logo(Source: Burberry, 2019 )
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