Business Environment Report Primark
16 Pages5249 Words180 Views
Added on 2019-12-28
Business Environment Report Primark
Added on 2019-12-28
ShareRelated Documents
BUSINESS ENVIRONMENT
TABLE OF CONTENTSINTRODUCTION.......................................................................................................................................3TASK 1.......................................................................................................................................................31.1............................................................................................................................................................31.2............................................................................................................................................................41.3............................................................................................................................................................5TASK 2.......................................................................................................................................................62.1............................................................................................................................................................62.2............................................................................................................................................................62.3............................................................................................................................................................7TASK 3.......................................................................................................................................................83.1............................................................................................................................................................83.2............................................................................................................................................................93.3..........................................................................................................................................................11TASK 4.....................................................................................................................................................124.1..........................................................................................................................................................124.2..........................................................................................................................................................124.3..........................................................................................................................................................13CONCLUSION.........................................................................................................................................14REFERENCES..........................................................................................................................................15
INTRODUCTIONThis report is prepared regarding business environment of Primark which will give informationabout internal as well as external factors which have a great impact on operations of enterprise. Primark isa retail subsidiary company of UK deals in clothing, house ware and cosmetics items. This study will helpreader to get a idea about two market forces such as demand and supply which affects the pricing policyof entity (Fernando, 2011). Importance of international trade is explained below which will giveinformation about expansion of businesses of UK worldwide. This report also includes various aspectswhich are attached with European Union (EU). TASK 11.1Primark firstly launched in Ireland with the name “penny”. This name generally used for retailAmerican companies. It is a subsidiary company of Associated British Foods whose headquarter is inDublin. It is an international retail enterprise which deals in clothing, cosmetics and house ware products.It is a retail industry that offers products which includes cloths for newborn, children, women, men, homeware, beauty products, accessories and footwear. Primark always follow innovations in fashion trend. Purpose of PrimarkEvery organization starts the business with a specific purpose or aim. The main purpose ofPrimark it to meet demands of its customers and welfare of society. It is established with an aim to earnmoney by satisfying its users’ needs and wants (Hill, Cronk and Wickramasekera, 2013). To facilitategood quality product and sell them at reasonable price is another main aim of this entity. Other purposesof this firm is to generate profits, increase in sales, creating more partners, providing jobs for owners ofbusiness and avoiding risks of corporation.Purpose of Charity organizationCharitable firm is a type of non profit organization but it is different from such NPO’s whichdeals in social well being like education, religious and many other services for public interests. Thisorganization is generally works for charitable purposes which provide donations to such institutionswhich are in need of money for facilitating education and social welfare. These types of enterprises arenot directly involved in public welfare but are indirectly works for such purposes. These firms help otherinstitutions and organizations who are in need of money for social welfare. These entities generaterevenue but do not distribute such amount among their trustee, workers, employers, etc. They distribute
that money in supporting rights of people, helping poor persons, etc. It is free from governmentintervention because it does not interfere in any operation and activities of these enterprises. 1.2Stakeholders are such parties who are directly of indirectly related or connected with thecorporation (Li, Lai and Wang, 2010). They are important part of enterprise which includes both internaland external stakeholders. Following are some objectives of Primark:Generating profitsCustomer satisfactionIncrease in salesWork specificationTo work for benefits and welfare of the societyTo bring innovations in the products of firmTo follows latest fashion trend to compete its competitorsTo maintain good relationship with its employees, suppliers, competitors, financial institutionsand customersCreate economies of scale and efficient distribution Primark includes following stakeholders and their objectives:Employees: Employees are very important stakeholders for Primark. They are engaged invarious operations of the business such as distribution, storage, testing, delivering of productsand services. Corporation without employees cannot be imagined (Pulver, 2012). It is theresponsibility of Primark to create job satisfaction among its staff by facilitating job security,salary, bonus, compensation, etc. Suppliers: Suppliers are those companies who supplies goods to Primark. To main goodrelationship with suppliers, Primark need to fulfill their objectives. For this, Primark providefair dealing. Customers: These are such persons for whom an enterprise works. It is very essential forPrimark to fulfill needs and desires of its customers on time. People generally buy qualityproducts at reasonable rates. It is the responsibility of management of this company tofacilitated good quality of goods and services at fair price to their consumers.Financial institutions: There are many financial institutions such as banks, money lendersand other credit factors through which Primark borrow money for investment in business
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Environment Assignment - Primark companylg...
|18
|6360
|419
Business environment of different types of organizationlg...
|13
|3452
|448
Business Environment of an Entitylg...
|18
|4976
|166
Business Environment: Objectives and Responsibilities of Primarklg...
|19
|5051
|194
Report On Business Environment | Primarklg...
|15
|5257
|112
Business Environment Of PRIMARK | Reportlg...
|16
|6167
|92