Business Environment Assignment - organization Google

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BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P4 Positive and negative impact of macro environment on organization...................................1P5 Conducting internal and external environment of an organisation........................................5P6 Interrelation of strengths and weaknesses with the external environment factors.................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONEnvironment is seen as most indispensable aspect because corporate world needs toconsider micro and macro elements while running business entity. However, rules and regulationof governing bodies requisite to follow by managerial team of a company while dealing acrossthe borders. Google is one of the most leading company which are having their branches inseveral regions as well as preferred by modern world in every situations (Cantwell, Dunning andLundan, 2010). Therefore, this assignment is going to highlight the study of macro factors inorder to identify its strength and weakness. Furthermore, project is also throwing some lights oninterrelationship between external and internal components for understanding changes which isincurred at marketplace.TASK 1P4 Positive and negative impact of macro environment on organizationGoogle is a leading organization because its demand across the international marketplaceas well as make them unique due to its running strategy. Plenty of things is getting changed suchas; consumer choice or preferences, marketing strategy, political norms, policies, sudden changein environment, disasters and so on (Chavis, Klapper and Love, 2011). Sometime these changesare acting positively on organization but at few extent these modification is affecting Google innegative manner. For instance; any updates in existing features of searching process is not likedby few people whomsoever are facing difficulty while handling google. Basically, externalelements is playing crucial role in several situations as it guide an enterprise towards correctivepath while accomplishing distinctive operations. In fact, numerous of activities are identifiedwhich are directly linked to the macro environment. Thus, assessment of positive and negativeimpact of macro elements on selected firm is discussed as follows:-Political:- Governing bodies are liable for designing policies and norms which isapplicable on entire corporate world for running an association in a smooth manner. Their mainobjective is to introduce advanced rules by considering necessary elements for controllingwrongful activities. In environment there are many political factor like law, rules and regulationof government, policies, tax structure etc. all those affect the industry. Political stability isnecessary for company in order to ensure smooth functioning and avoid any illegal practice1
against the company. This help them in building strong image in the market.Some of the majorpositive and negative impact of political bodies are described as follows:-Positive:- If government is introducing strict rules and regulation then company caneasily accomplish their business activities without facing any major problems. Alongwith this minimize the exploitative things by imposing useful laws and acts (Commander,and Svejnar, 2011).Negative:- Create problem while involving in a long term contracts because as per rulesand regulations various formal things needs to fulfilled before entering into a long termagreements. It means, procedure is becoming to long and confusing.Economical Analysis:- There are different economic factors like exchange rate,interest rate, inflation rate, etc. affect the growth and profit of a company. Stable economicstructure in environment are increase the purchasing power of persons so that Google's earnhigh profit.Positive impact :- Economic stability of market and growth of developing countries are aopportunity of a Google company because no changes in interest rate and fluctuation rate.Economic crisis are not affect the industry because they not selling services directly tocustomer (Czinkota, Ronkainen and Moffett, 2011). Google's services and product areutilise by the large organisation and business men.Negative Impact:- At the time of recession, Google will render low economic activitiesand due to this, there will be less work for employees to perform and thus will posenegative impact on the company.Social Analysis:-There are different social factors like age, culture, attitude, belief,population health etc. affected company profit. Google industry are analysis of these factors fordetermine the needs of customer and offering product according to they wants.Positive Impact:- In market, increase in the utilisation of google sites on mobile phonesand laptops by people pose positive impact on Google. In the minds of customers googlecreate a brand because it offers different kinds of services like face book, you Tube andgoogle plus.Negative Impact:- There are the changes in culture, attitude and trends of society,negatively affected Google's profit (Eckardt, 2012). The people highly use the social2
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