Value Chain Model and its Impact on Marks and Spencer

Business environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Value Chain Model.....................................................................................................................3
Marks and Spencer......................................................................................................................4
Internal Environment..................................................................................................................5
Reflection....................................................................................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................8

INTRODUCTION
Business environment is the expression of all the external factors that affect the business.
Business environment can also be expressed as the environment in which a company or an
organisation run its operations. In this report Marks and Spencer(M&S) is taking as an
organisation. Marks and Spencer has an established business in retail sector. This report will
express the complete brief about Value Chain Model proposed by Porter. Internal environment of
the organisation will also be analysed in this report based on the Porter value chain model. This
report gives the proper aspect to analyse the business as per the value chain model.
MAIN BODY
Value Chain Model
Value chain model of emphasis. on the suitable structure of the business that can make a
space for the company's products in the market (Decock and Spiessens,2017). This model of
value chain helps the industry in establishing the most suitable space for the company's products
or services in the market. Value chain model focuses on the structure of the organisation as well.
Organisational structure play the major role in the productivity of the company. Strong
operational structure always put a positive impact on company's productivity and performance.
Value chain models provide the base to the company for analysing its internal capabilities regard
to the operations. All the factors that create its space in the process of sale of the company's
products are a part of this value chain model. Porter value chain model is divided in two parts.
One can be expressed as the primary activities and the other one is more defined as the support
activities.
Primary Activities: Primary activities are concerned about the selling of the company's products
or services (Simatupang, Piboonrungroj and Williams, 2017). Primary activities helps in
establishing the most suitable base to sale the company's products in the market. Primary
activities of value chain model involve Inbound Logistics, operations, outbound logistics,
marketing and sales and services . All the primary activities related to the value chain model are
totally focused about making the most convenient base to reach the target consumers of the
company's products or services.