Global Business Environment Analysis

This assignment requires students to delve into the world of business research methods, exploring their suitability for analyzing the complexities of the global business environment. It involves critically examining diverse research methodologies, including quantitative and qualitative approaches, and demonstrating their application in real-world scenarios. The analysis should encompass how these methods contribute to understanding key aspects of the global business landscape, such as international trade, organizational culture, sustainability, and technological advancements.

BUSINESS ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
1.1 Organisation's structures...................................................................................................2
1.2 Objectives of business organisations................................................................................3
1.3 Responsibilities of Nestle such as environmental and ethical..........................................5
TASK 2............................................................................................................................................6
2.1 Economic systems to allocate resources used by Nestle ...............................................6
2.2 Impact of fiscal and monetary policy on Nestle business activities.................................7
2.3 Impact of competition policy and other regulatory mechanism for Nestle.....................8
TASK 3............................................................................................................................................9
3.1 Different market structures...............................................................................................9
3.2 Way in which market forces can shape Nestle...............................................................10
3.3 Business and cultural environment to shape the behaviour of Nestle............................11
TASK 4..........................................................................................................................................12
4.1Significance of international trade ..................................................................................12
4.2 Impact of global factors on Nestle..................................................................................13
4.3 Impact of policies of the European union policies ........................................................14
CONCLUSION .............................................................................................................................15
REFERENCE.................................................................................................................................16

INTRODUCTION
Business environment means all the supportable and essential factors of any organisation.
All kinds of external and internal factors are included in the meaning of business environment.
The managing authority of any successful business organisation believes as part of external
factors, lots of effective healthy and safety rules influences the possibility of succession for the
organisation.
Lots of political issues, both of macro and microeconomic factors and technological
issues also treat as external factors of the organisation. It will be described the essentialities of
the social factors for the organisation which denotes to the sociological issues relates with the
existing social relationship which seems very beneficial for any business organisation. Another
side, as part of the internal issues organisational culture and the relationship between the
employees and the management, is included in the purpose of the business environment. Besides
that, the value of the offering job role to an individual employee, an effective fixed aims or
objectives also seem the internal issues of the business environment. Last but not the least, being
the effective part of internal factors of business environment the existing corporate culture in the
organisation also effects on the profits indirectly.
Being a senior manager of Nestle, the learner will explain the demands of various types
of consumers in the present day. The learner will discuss briefly that the company will be able to
maintain its reputation and profits only by satisfying its consumers. It will be described in this
assignment how the concept of the business environment seems importance to recognise the
raising threat and potential opportunities of the organisation.
Then, it will be explained in the age of globalisation in the competition market, how the
organisation will be able to stay ahead. Then the learner will elaborate the effective roles and
responsibilities of national environment in the purpose of the business operation. The learner will
analyse the behaviour of Nestle in its market environment. Lastly, the learner will explain in the
perspective of national business issues the importance of various types of global factors.
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Figure 1: Logo of Nestle
(Source: nestle.co.uk, 2016)
TASK 1
1.1 Organisation's structures
Based on the various purpose, there are three types of organisations that exist in the
society like, public, private, and voluntary sector organisations. In the opinion of Rosemann
(2015, p.105), in the views of operational, and organisation issues they display its varieties. In
this section, the learner will explain the features and operational pattern of the difference types of
organisation by focusing on its process how increase its profits level and how do they manage all
types of barriers to ensure its continuity of business.
Public sector organisation: In the opinion of Bryman (2015, p.45), the actual meaning
of public sector organisation denotes to those organisations which attach with the local or the
central government of the country. This type of organisation is owned and also controlled by the
respectable government of the country. The main aim of that organisation relates with the
providing lots of beneficial services to the public of the country. Those kinds of firm on which
various legal rules and regulations which are formulated by government are imposes and follows
are known as public sector companies. In this, all the power and ownership of the business
process is in hand of government. Further, key purpose of public companies is to provide higher
quality of products and services which helps in social welfare. For example: Tesco Plc,
Sainsbury Plc, National Health Services, Primark Plc etc.
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Private sector organisation: On the other hand, private sector organisation refers to
such organisation which is owned by one individual person or business partners. The owner of
the organisation wants to increase the profits ranges, growth and market share of the organisation
which seems the main objectives of the business. On such kind of firms there are government
rules and policies are not imposes. In addition to this, all the responsibilities, ownership as well
as liabilities are with the owner only and there is no role of any external party. Purposes of these
firms are to maximize profit, increase market share etc. For example: Iceland supermarket, John
Lewis partnership firm etc.
Voluntary sector organizations:- These are entities related providing social services and
high scale of public welfare. It is interlinked with social development of country that affects
different sectors as education, employment, health care sector and so on. However, government
does not interfere at least for business operations. Therefore, public welfare is gained through
this sector that impacts on nation's effectiveness.
1.2 Objectives of business organisations
In the opinion of Alvesson (2012, p.45) the actual motto of the business of the
organisation to achieve entire objectives is to provide the entire society with a healthier lifestyle
by following an effective health care and wellness strategy. The management of Nestle fixes all
its efficient business objectives by appropriate analysing of its business environment with
regarding its both of external and internal issues.
The major objective of the company is to increase the profits level without sacrificing the
standard of its providing food products. According to the demands of those health-conscious
consumers, Nestle satisfies them actual needs. To enhance the profits and offers the actual
demands of its consumers the organisation builds the strong relation with its supplier from which
they collect raw materials because good materials ensure good products and lots of service-users.
In the opinion of Dunning (2014, p.417), the organisation helps parents and caregivers to serve to
its children such foods products which are prepared by reducing the range of salt, saturated and
sugar also. In the opinion of Schmiedel et al. (2014, p.43) to provide a crystal-clear idea of
materials of offering food products, the organisation prints the name of actual materials of the
products on the front of the level. With the special care of Nestle Health Science Nestle produce
its entire products which satisfy all parents during the foods are offering.
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On the other hand, specialised and scientific skin treatments regarding skin, Nail and hair are
offered by the company to its service-users. By offering an excellence services to its consumers,
Nestle can increase its growth in the context of launching various types of new food products.
Besides food products, the organisation has launched various types of Pet care products, bottled
water, and eye care also. By satisfying their service-users Nestle able to produce and spreads lots
of necessary products all over the world. The nutrition values of the entire offering food products
are perfectly maintained by the organisation which helps to maintain an appropriate image of the
organisation. Parents can trust only the name of the brand which Nestle has earned constantly
150 years.
The approach of Stakeholders of the organisation
The actual meaning of the stakeholder denotes to the specific person or the effective
group of the organisation who creates affect on the action of any decisions of any business-
related issues. On the other hand, it is true that the effective stakeholders also affected by the
operational structure of the organisation. The efficient employees, the active sponsors and the
importance board of directors include the concept of stakeholder. Nestle is strictly committed to
promoting huge knowledge by discussing any issues with its employees and stakeholders. The
organisation fixes all rules and regulation regarding the entire employment laws. The
organisation creates an open discussion with its stakeholders and employees also to gain
collective reviews of employee unions.
Table: 1 The essentiality of the stakeholders of Nestle
The essentialist of the stakeholders The actual ways to meet entire needs of
stakeholders
Building great trust The most senior executive person of the
organisation creates the believable relationship
with the stakeholders and removes their
confusions.
Providing importance Regarding any hot issues, the management
provides sufficient opportunities to
stakeholders to discuss freely.
Feedback scope In the various business plan, such as cocoa
plan Nestle the organisation becomes
benefited by the reviews of its stakeholders.
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1.3 Responsibilities of Nestle such as environmental and ethical
The responsibilities of the organisation
 Environmental legislation: The actual meaning of environmental legislation refers those
acts which help the organisation to save the environment from the production wastages.
 Government rules: The management of any organisation should follow efficiently the
actual government rules regarding its employees and the production procedure. Nestle
has followed all condition of the employment law which is passed by the UK
government.
 Consumer’s satisfaction: The main key factor of the success of the organisation to
efficiently meet all the needs of its service users. Presently, the demands of the health-
conscious foods have been maximised in the society without sacrifice its taste, which
becomes an efficient aim to the management of Nestle.
The effective strategies which are taken by the organisation:
To protect the environment from production wastages the organisation verifies the entire
production process before it started and provides effective environmental awareness training to
the staffs. The management of the organisation provides instruction to keep the wastages of the
production in a specific area and a corner of the production area. The management spends few
amounts of money to filter the wastages of the production like, smoke, and dusts. Mostly, the
staffs who involve with collecting the resources and producing the final food products utilise
eco-friendly raw marital to ignore the increasing rates of the production wastages. So, Nestle can
able to offer the desired food products to its actual service-users with sacrificing the issue of
protecting the natural elements.
The manufacturing team of the organisation takes the most effective life cycle procedure
of the production. The main aim of the organisation only not to offer the tastier and healthier
food products in the standard price also provides the betterment of the environment through the
existing valuable chain of the environment. By following the concept of LCA which refers to
life-cycle assessment the organisation can understand the perfect using procedure of the entire
efficient natural resources which utilise in the production, reducing the amount of wastages and
minimize the emissions of air. This is the process of delivering such foods, full of proteins and
nutrition.
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TASK 2
2.1 Economic systems to allocate resources used by Nestle
Economic Systems: The actual means of economic system denotes the effective
procedure by which the respectable government and the countries spread valuable resources and
the costly trade goods. Effective five factors such as labour, capital, physical resources,
production, and information resources are referred to the concept of an economic system. The
comparison between the planned and market economy policy are discussed by economic policy.
Through the economic system, the organisation gathers information about the national income,
inflation, production.
In the opinion of Zikmund et al. (2013, p.50) the economic systems are involved with the
natural resources, the economic capabilities of the entire citizens of the country. The government
plays en efficient roles to create an efficient economic system like, by promoting employment of
the country the respectable government controls the growth and the cost of the providing services
of the organisation. Then the government maintains the entire tax rates and the spending
capacities of the consumers. Depressions, unemployment become challenges to the government
which are managed by the perfect economic system of the country.
Essential factors of the Economic System: The learner will explain the difference types
of economic system in this section of this assignment like, traditional, mixed, market and
command.
 Command Economy: This type of economy refers to the economy system where large
part of financial system is monitored by the central power of the country.
 Market Economy/ Free Economy: Free economy is introduced by the market economy
system where government do not monitor over the valuable resources of the production
and the segmentation of the society.
 Mixed Economy: The organisation will be able to understand the features of the stock
market. The mixed economy denotes to the combination of the market policy and
command economy.
 Production: Through the concept of economic systems the organisation able to enhance
itself through maximising the growth of production and standard also.
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 Labour: In the opinion of Kirzner (2015, p.52), the organisation will ensure its
succession with the efficient help of its employees. Other side, the management of the
organisation will care about the benefits of its employees.
 Capital: The organisation ensures its succession with the help of its investors as well as
liquid capitals.
 Entrepreneurs: Besides the growth of the business, the owner of the organisation will
be aware of the benefits of its employees and maintain the standard of its providing
services.
 Physical resources: Economic growth of the organisation is ensured by positive outlooks
of the entire staffs of the organisation.
 Informational Resources: Though economic system, the organisation will be able to
meet all the demands of its service users and enhance itself in the competition market
only by gaining actual information regarding the entire demands of the society.
2.2 Impact of fiscal and monetary policy on Nestle business activities
The actual meaning of monetary policy means the process which is used by the active
central bank, monetary authority of the country. The monetary policy is often taken by the
government to ensure the rate inflation and stability of price of the goods.
The government has passed lots of rules and regulation on some basic issues. In the
opinion of Tietenberg et al. (2016, p.50), through the effective laws, the governmental ensures
the entire citizens of the country to protect its liquid money in the house. The possibilities of
robbery are reduced by some effective laws. Unemployment affects the economic policy very
badly, so the principles of the governmental law are to minimise the ranges of unemployment.
The government helps the service-users to meet all of its demands within their financial
capacities. The government equalises the cost of providing services with the capabilities of its
entire citizens of the country.
In the opinion of Fernández-Villaverde et al. (2015, p.3352), the actual meaning of fiscal
policy refers the efficient role of the government by which the respectable government monitors
rates of the providing taxes and also adjusts its spending ranges. This policy is also known as the
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sister policy of the monetary policy. Through the fiscal policy, the most powerful central bank
encourages the money supply of the entire nation.
On the other hand, through the monetary policy, the most valuable central bank and board
of currency monitor the entire currency system of the country. In the opinion of Gambacorta, et
al. (2014, p.615), very often, monetary policy targets the interest rates or the rate of the inflation
which ensures the stability of costs of any products. Other sides, an effective monetary policy
helps the country to ensure general belief in the currency.
The management of Nestle utilises monetary policy to provide stability in the continuity
in the business. Being the origin of European organisation, Nestle utilise monetary policy to
respond against the improvement regarding the economic and fiscal issues of the country. By
following the effective monetary policy, Nestle able to avoid the risk of market and provide
sufficient support to its business.
For improving various products, the organisation involves the marketing research which
ensures health and nutrition of its consumers. By following monetary and fiscal policies the
organisation offers its consumers such food products which are time saver also.
2.3 Impact of competition policy and other regulatory mechanism for Nestle
In the opinion of Epstein et al. (2014), the main principle of competition market is to
promote better markets of the providing services through healthy competition. The main aim of
competition policy is to promote effective efficiency through some technical innovations. The
competition which exists between the suppliers regarding the costs of the food products of Nestle
is also encouraged by the perfect competition policy. In the opinion of Hakansson, (2014,
p.5000), on the other hand, competition policy also inspires the organisation to utilise this policy
as a safeguard of the business. The competition policies are involved with the concept of
monopolistic concepts and merger control.
Through the concept of merger control the management of the organisation able to
reviewing the entire mergers and provides sufficient concentration regarding the lesser
competition of the market. The liberalisation of market involves with the introducing the existing
competition in the monopolistic sectors. The sectors of energy supply, effective postal services
and retail banking also.
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Through the competition policy, the organisation gains knowledge about the maximum
and minimum price of the production. The government has fixed a specific price for an
individual product which is known as price selling as well as maximum price. The term of the
maximum price the learner denotes the shortage of production of the organisation where the
quantity of supplied becomes greater than the quantity of demand. Another side, minimum price
as well as price floor refers to the situation when the government sets the minimum price for
specific goods.
Nestle, uses the concept of minimum prices were no possibilities can be made by the
organisation of shortages of the offering goods.
 Competition act 1998: The actual meaning of competition act refers to the entire laws
regarding the existing competition in the market among the business organisation of
United Kingdom in 1998. By following this act an organisation as well as Nestle will be
able to identify the recent framework and harmonise the UK through the competition
policies of European Union. (Legislation.gov.uk, 2016).
 Enterprise act 2012: The actual meaning of enterprise act refers to the identifying the
changes of the law of competition of UK. It also involves with the mergers and the entire
laws regarding insolvency bankruptcy of the respectable government.
(Legislation.gov.uk, 2016).
TASK 3
3.1 Different market structures
The concept of Market structure denotes the number and capacities of and as well as a
strength of buyers and sellers also. An appropriate market structure determines the satisfaction of
prices of the buyers. On the other side, market structure encourages to understand the character
of the market. Market structure helps to set reasonable prices and inspires to uniqueness and
differentiation of the selling products. There are different types of market structure like,
 Perfect Competition: The perfect competition refers in market structure lots of buyers
and sellers who have no rights to set or reduce the price of selling products. The entire
goods are produced in the perfect competition process through some efficient and
essential procedures which are a low amount in factors.
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 Oligopoly: In the oligopoly process, large numbers of a manufacturer are existed in the
markets who become sellers of those products. On the other hand, those sellers also
control and maintain the prices of the entire selling goods. In this process, all products are
offered to its consumers through some selling firms.
 Monopoly: The idea of monopoly system refers to the actual opposite to the concept of
perfect competition. The sellers of the monopoly system have full rights to control the
prices of the selling goods.
 Monopsony: An effective individual buyer of this system able to set the price of entire
selling products per the demands of the entire markets. It is equivalent to the system of
monopoly market structure.
Nestle, being a renowned food selling products follow the monopolistic competition in
the market. The management of this organisation controls its selling products regarding its
market demands and its profits. The management has full rights to provide entire selling goods
in satisfying prices to its service-users.
3.2 Way in which market forces can shape Nestle
The entire manufacturing process of the organisation depends on the demands of the
selling goods to its service-users. The issues regarding the demands and supply become critical
issues in recent days for Nestle. Nestle at first elaborate the entire demands of its consumers for a
specific product and then the organisation respond against it by offering their actual needs. Very
often Nestle has maximised the prices of any specific food products to increase the standard of
the selling goods. Through the effective market strategy, the organisation sometimes minimises
the prices of the products to gain large numbers of consumers. Thus, the organisation establishes
a strong link between the market forces and the reaction of Nestle.
The demands regarding the Price elasticity (PED) denote the strong relationship between
the costs of providing services as well as food products and its quantities which are demanded by
its service-users. On the other hand, the organisation supplies the actual quantities of services
regarding the changes of the prices of the products through Price Elasticity of Supply (PES).
With the help of those effective factors, the organisation determines its sales and efficient pricing
policies. The management of the Nestle follow the concept of PES can able to provide continuity
and elasticity of supply of the food products through the change of the demands of an individual
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product which happens suddenly. The management of the organisation utilise the concept of PES
as the anticipation of the increasing the price of the offering food products of Nestle.
Economics of scale becomes very essential for the large companies as well as Nestle to
decrease the cost of per-unit of the production and improve the ranges of total production.
3.3 Business and cultural environment to shape the behaviour of Nestle
The concept of cultural environment refers to the practices of effective norms, beliefs,
practising attitudes of the organisation which helps to determine the improvement of the
organisation. Through the efficient cultural environment, the organisation able to execute its
some business plans with the direct help of the society, like Cocoa plan of third world countries.
The Cultural environment encourages the organisation, to enhance itself through some
effective norms, beliefs and practices. Through national culture, gender and corporate culture the
management dominates the entire production process. The management of the organisation
firstly discusses the style and the behaviour of the organisation and also explains their using
languages which are very beneficial to communicate with their service-users. the organisation
takes very care about the relationship with the company and its materials suppliers and its
service-users also.
By cultivating cultural environment, the organisation practices the beliefs and values of
culture when they wish to keep separate from others. By judging behaviour, the organisation
exercises the perfect beliefs and values of culture which help them to ignore miscommunication
and misunderstandings in the organisation. The management of the organisation very aware to
establish strong relation between the top multinational organisations and to develop the
communication tools of Nestle. The organisation organises written instruction programme to
make very sure that the employees of Nestle can clearly understand the innovative ideas and
effective spirits of the organisation. Thus, through the cultivating the habits of cultural
environment the organisation can collect the innovative ideas and reviews of its employees.
Apart from the business environment, cultural environment also effects to the Nestle Plc
by which production and business process gets change. Thinking of all the customers is not same
by which the company affects in high manner. According to the cultural environment tastes and
preferences of all consumers are different. In addition to this, they want products and services as
per their needs and wants as well as requirements. It includes various norms, beliefs, tastes and
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preferences, interest, living standard, age, income etc. For example: when income of the
customers increases then they want high quality of products and services and at that situation
price factor not matter. Further, Nestle has to produce high quality of goods and services which
lead to make changes in overall production process and affects to it in different ways.
Corporate governance helps to the firm in order to make effective rules and regulations as well as
run it in effectual manner. There are mainly three types of corporate governance which are
detailed as below:
 Polycentrism: According to this, the Nestle Plc hire employees and staff members from
the home country and then recruit them in the business process. When the company hire
employees from the home country then it has to give visa, accommodation and other
facilities. Further, Nestle has to learn them culture and language of the host country by
which sometimes selling affects.
 Ethnocentrism: Another kind of corporate governance is ethnocentrism in which the
company such as Nestle Plc hire and recruit staff from the host country which is
beneficial as well as profitable for it. When it recruits and select staff of the host country
then it not need to learn them about the culture, language etc. Hence, cost of such things
will be save which lead to increase sales and profit.
 Geocentrism: In this the company neither hires staff from home country nor host
country. According to this, candidates are to be recruited and selected on the basis of area
when Nestle Plc company operates. For example the firm operates in UK then it will hire
UK's employees. There is no matter that company is from which country.
TASK 4
4.1Significance of international trade
The concept of international trade: In the opinion of Feenstra (2015, p.45), the concept
of international trade refers the exchange of services, goods and capital which can be across the
entire territories and also represented an essensial share of GDP. The concept of comparative
cost themes the learner of the assignment refers to concept where the organisation as well as
Nestle compares its price of the offering products with the other foods manufacturing companies.
Thus, the management of Nestle fixes its reasonable price both the purpose of satisfying its
service-users and increase the profits.
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Absolute Cost theory: Adam Smith, the innovator of the absolute cost theory indicates
the situation where Nestle or the business will be able to increase the range of production than
present situation by this term. According to the Adam Smith, the concept of absolute cost theory
seems more important during the condition when both of two countries decide to offer any
product to the entire citizens of the country in lower cost than the other countries.
The significance and limitation of international trade: In the opinion of McGovern
(2016), the country can develop itself through the international trade which becomes the
backbone of the modern and commercial sector and other kinds of various fields.
The most important views of international trade are providing the food products to its
service-users in lower costs. Another side, international trade badly effects on the home
industries and encourages the overutilization of entire natural resources which are used during
the production of Nestle. In the opinion of Manova (2013, p.711), the country imports some such
goods which are very harmful to the citizens of the country like, drugs, luxury articles.
4.2 Impact of global factors on Nestle
 The effective exchange rates: Nestle, being an international business sector operates its
entire production procedure with various types of countries all over the world through
exchange rates. The import and export business become a major part of the organisation
which largely effects on the exchange rates.
 Workforce skills: The actual meaning of workforce skills in the company denotes the
standard of skill which is showed by the workforce. Through the conception of workforce
skills, Nestle refers the betterment of the organisation in the perspective of production
and management of the organisation.
 Tariffs: The concept of tariffs means the additional charges which are taken by the
government of the country from others countries when goods are imported. To protect the
entire business structure and improve the economical return from the business all types of
industries especially the management of Nestle takes the concept of tariffs on the basis on
some most effective reasons. The management of Nestle utilises tariffs to protect the
domestic employment and effective consumers also who seems the key factors of the
success. With the help of tariffs the management of the organisation can able to reduce
the range of unemployment and also produce various types of food products from the
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user-friendlier materials. By follow the concept of tariffs the management of the
organisation able to provide tight national security to the organisation.
 Competition level: In the global level, wide range of competition is there in the selected
industry which is food processing. When Nestle company enters in global market then
has to face this competition which leads to create negative impact on profit and sales
generation capabilities. In this, it has to offer unique and higher quality of products so
that, become able to gain competitive advantages in the global market.
 Legal considerations: Rules and regulations for operating company of specific industry
differ from nation to nation. When the selected company enters in international market
then has to follow legal rules of new market. At this position, it has to make changes in
existing business procedure which leads to create financial burden on it. Therefore, this
specific global aspect will be also affecting on Nestle.
 Trade policies at global level: In addition to this, trade policies like quantity of
exporting and importing at one time etc. also influenced to the business organisation
while operating at globally. Further, the trade policies and rules of food processing
industry differ from one nation to another. Therefore, this factor also will be creating
huge impact on Nestle.
4.3 Impact of policies of the European union policies
The concept of CAP refers to the essential Common Agricultural Policies of the
European Union which supports the farmers by providing them with some benefits.
The European Commission takes care of the intellectual properties right which ensures
that the intellectual properties of the organisation are not violated at all. On the other hand, the
European country able to urgently look after environment of the planet through The European
Climate Change Programme. This types of the programme encourage the organisation to develop
the reputation and the mind of their stakeholders. The organisation takes sufficient steps to
ensure the employment of entire employees.
There are various kinds of policies of European Union which affects to the companies of
UK in different ways. Further, when any policy which imposes on the UK companies then it
automatic translates in the UK governance. The EU is tax free zone where any UK company not
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has to pay taxation amount while exporting and importing products and services. Hence, the
respective policy turns into the UK governance due to imposes on the enterprises of that country.
For example: When business policies or social policies are imposes on the company and local
community which operate and live in the UK then governance of that country needs to follow it.
Hence, it translates and turns into the UK governance.
CONCLUSION
In this assignment, the learner has explained the concept of international trade and also
discussed the entire limitations and its significances. Then the learner has elaborated the concept
of culture environment and how it takes important roles in the organisation as well as Nestle. The
learner has elaborated the impact of Global factors. Last, of all, it was a mind-blowing
experience for the learner.
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REFERENCE
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Schmiedel, T., Vom Brocke, J. and Recker, J., (2014). Development and validation of an
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Online
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