P6 SWOT Analysis of Dixon Schwabl in UK

The assignment requires a thorough analysis of the business environment of Dixon Schwabl, including internal and external factors. The SWOT analysis is conducted to identify the company's strengths, weaknesses, opportunities, and threats, providing insights into its growth and success. The report covers various aspects, such as political stability, economic growth, social trends, and technological advancements, which impact the business environment of Dixon Schwabl.

BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Various type and purpose of public, private and voluntary company...................................1
P2 Scope and size of the type of organisation.............................................................................3
TASK 2 ...........................................................................................................................................6
P3 Different organisational functions and their relationship......................................................6
TASK 3............................................................................................................................................8
P4 Macro environmental factors and their positive and negative impact...................................8
TASK 4............................................................................................................................................9
P5 Conduct Internal and external analysis in correct format......................................................9
P6 How strength and weakness is interrelated with external factors........................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
In today's world, many industries are trying to improve their environment of working so
that they can conduct a smooth functioning of work in organisation. Moreover, there are various
environmental factors which influence nature of business, prices of the products and the
distribution system with policies. Even the different firms are also dependent on market scenario
and accordingly, various entities do choose various environmental criteria in which they have to
work. Generally, external and internal environment is there which affect the functions and
activities of company (Agarwal, Grassl and Pahl, 2012.). There are some elements as customers,
employees, suppliers etc. Environment of business also affects the strategy and decisions made
in firm and thus, it is there that entity has to work according to the market so that they can attain
their goals and objectives. The report is based on “Dixon Schwabl” which is a marketing and
advertising company and also help in making public relation and has agency. Company is
working hard and provides help to many companies related to marketing and advertising as well.
Assignment will include the purpose and scope of public, private with the voluntary organisation
as well. SWOT and PESTLE is that which can study external and internal factors of the company
too.
TASK 1
P1 Various types and purpose of public, private and voluntary company.
There is something which is required to have a relationship in between the business and
its environment as well, which make them to look for strength and it can be given by the
availability of effective resources too. Moreover, the business environment is very much
complex, having different nature and looking for having a growth with survival of company.
Having a proper knowledge of environment make them to assist which help to improve the
image of their industry in market too (Meta-SWOTAterido, Hallward-Driemeier and Pagés,
2011). Therefore, the business organisation is that which is being divided into three criteria and
those are as, public, private and voluntary sectors too. These terms can be understood as:
Public sector: Public organisation is such which is being consist of government and
publicly controlled things which is funded group, agencies and companies as well which will
deliver the goods and services in better manner. This sector is broad and somewhere having a
nucleus government, it can also overlap the private and not for profit organisation too. Normally,

UK is such country where the small public organisations are being established which leads to
healthcare with education etc. it can be said that the funding is that which collected from direct
and indirect taxation too, revenue activities which can be unionised with local and central
government. Hence, public sector is that which also plays an important role in upliftment of
various economy too.
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Example:- National institute for health and care excellence (NICE) is being considered as public
body and this is something which works for department of health in UK. This is something
which also helps in guidance with social service with public health care promotion as well.
Moreover, it has played an important role in starting a technology assessment in healthcare
system too.
Purpose: - The purpose of NICE is to guide everything in better manner and thus, it also
makes them to maintain a quality standard which provides information towards the health and
social care (Auzair, 2011). This is something which has contained the various resources that
helped in maximising the evidence and guidance as well.
Legal Structure:- Management of the public sector organisation is that which is being
divided into several basis areas:- local government, central government and thus religion etc. UK
government is such which is being responsible for management of institute, and they also go
with having payment with and approval for the level of contribution and benefits as well.
Independent is something which has its role in supervisory body with employer (Avramenko,
2012). Legal structure is that which is being divided into some parts and that is central, state and
local government too.
 “Central government” is that which is consist of the administrative department of state
and thus other central agencies are there who is having a responsibility which cover
whole economic territory of country and it also except the administration of social funds
as well.
 “ State Government” is that which is being defined with institutional units and there some
governmental functions and that unit is working under central government and above too
from units of local government level, which also exclude many thing like administration
with social security funds as well.
 “Local government” it is something which is being consist of public administration
whose main responsibility is to cover the local parts of economic territory, although local
agencies are such which also cover some security funds as well.
Private sector: - This sector plays an important role in somewhere generating the
employment opportunity with different nations as well with number of private sector firms and it
also growing day by day in huge manner too (Burns and Winter, 2011). It is something which is
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a critical factor for the economic development and this sector is such which also help in
developing private companies that also enhances with process of industrialisation.
Example: - Dixon Schwabl is UK based company which provides better relation with marketing
and advertising both to large and small firms. Company do take care that they should provide
better services to other companies in an effective way.
Purpose: - Although, main purpose of private sector is to make them earn higher profitability
with revenues as well and such thing also make them in producing the new and attractive
products of customers and it also look to have a higher level of satisfaction too.
Legal structure: - The legal structure of private sector is quite with heavy documentation which
is being divided into various parts and it is be like sole trader, partnerships, limited companies
etc.
Voluntary Sectors: - This is being considered as group of individual which also enter
into agreement with volunteers which also form a body in order to accomplish some kind of
particular social purposes as well (Chow and et. al., 2011). In UK, there are several voluntary
sectors which have entities that works for the social welfare and benefits that improve the area of
society which also maintain the quality standard.
Example: - Oxfam is being considered as the largest charitable trust over the world and thus, it
also works for the alleviation of poverty as well. Therefore, it was founded in year around 1942
and it also focuses on advocacy, pro-migration and policy research as well.
Purpose:- Prime motto of such has voluntary sector organisation is to serve social and economic
needs as well which has the community with whole and also principally to weaker sections too.
Legal structure:- These organisation is such of works and board of directors is that which are
liable with all important decision which has set working activities. Although volunteers also
work who follow all the directions of trustees too.
P2 Scope and size of the type of organisation.
On the concept of size, range and scope of business organisation are such which is
divided into various parts as follows:
Public sector:- This sector is such which occupies a place in order to attain something in
a systematic manner and planned as well for the development in a country as well. UK is that
which also suffer from the multi-dimensional problems, so it is required to cater the essential
support as well which also look to support the development strategy of economy in great manner,
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public sector company is that which also has efforts which also sustain and grow in nation as
well (Commander and Svejnar, 2011). They also promote the economic development and also
take a rapid pace which help in filling the gaps in various industrial structure as well which also
has a adequate infrastructural facilities and also make them to get the economic growth too.
Along with this, PSU is that which somewhere a liable in balance of regional development and
diversifying natural resources, further facilities which also has less developed with areas of
country as well.
Example:- NICE is such which establish in attempt to end and it also so called with postcode
lottery of healthcare and thus in England and Wales as well, and treatment is such which is also
dependent on the NHS health authority area and thus it is be like that patient has happened to
live, but it is be like since acquired and higher reputation internationally as role model which
also model for development in clinical guidelines. Once aspect is that which also has explicit
determination of the cost benefit boundaries as well which also has cost benefit and for certain
time period and technologies and it assesses. NICE is something which has an unique experience
as an asset, which has been also applied to selectively in non settings as well which has potential
improvement in quality and health care system with resource allocation and management as well.
Mission and vision of company:- Vision Statement is that of NICE which look forward
to have for the improvement in health and wealth in world through research. Whereas the
mission statement is something of firm which also look forward to improve standard with care
throughout system which also look forward to have quality of care and it is being considered as
important for quality of management (Cronan and et. al., 2011). In addition, NICE is such which
also emphasis on bringing technology with revolution with people with having an aim for
managing with health care and care as well.
Stakeholder of firm
Government- It is something which also regulate business activities to protect
customers. Moreover, agencies are such which also ensure the product standard as well and thus
various legislations are there which is normally check to protection of consumer's rights.
Society:- The society is such which keep business and thus it also make them aware of
such which also impact the society as well. They also look for letters in company and also media
and speak, talk shows also.
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Private sectors:- Sector is such which has a positive role and it is something which lead
to expansion and development too of nation. It is that leads to manage and also provide the entire
services to people in general (Dahan and et. al., 2010). This private sector is somewhere also
using composed company of the organisation that is privately owned and also not having a part
of government. Such concept is that which include the corporations in great manner as (Both
profit and non-profit) with partnerships.
Example:- Dixon Schwabl is company which is a small company in UK which provide different
services like marketing, advertising and making relations with other as well.
Mission and vision of company:- Vision statement is like of Dixon Schwabl and
employees are such which make them to have a better working in proper manner as well.
Normally, mission statement is such that has company states that they are working hard
continuously which is having a speciality and also delight the customers with their services and
make a better relations with them in proper manner too (Fernando, 2011).
Stakeholder of firm:- Stakeholder is such which has a private sector organisation and company
which also states as under like:-
 Employees:- This is something which looks forward to work efficiently with
accomplishment to assign task. It also look forward to have accomplishment which also
have require better teamwork and therefore also look forward towards employees which
is having a good interpersonal skills. Workers are those who are normally there to check
rules and relation of company.
 Customers:- They are such which also assist in determining products and services as well
which help in production which is based on their demand as well. Although they also
help to Dixon Schwabl to look for changing trends in market and to prepare the business
operators.
 Owners:- They normally provide the resources which are required to business in which
they operate efficiently in proper manner. This is something which also include various
things like employment of different workers, determining the suitable premise and also
procuring machinery, equipment and also raw materials. The business owners of Dixon
Schwabl makes decision which also ensure organisation remain in profitable as well.
They are those which look forward to motivate employees and also perform too.
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Voluntary Sectors:- It involves the trade unions, public arts company, social enterprises
as well with voluntary and community organisation with community interest as well. This is
something which is broadly exist with benefits and eligible for the range of income and property
tax (Gebauer, Paiola and Edvardsson, 2010). In UK, it is around 162,965 voluntary company in
which somewhere the 50% of those and it is be like £10,000 and having approx. with 80% under
the £100,000.
Example:- Oxfam is that which is a known and leading charitable company, it is something
which believes that poverty and powerlessness are not avoidable and this can be reduced by
human action. The right is to sustainable livelihood, and right and capacity to participate in
societies which make positive changes with people's lives and basic human and rights can be met
in great manner.
Mission and vision of company:- Mission statement is that of firm with address causes of
poverty and also look forward to work primarily which can local accountable with units and
raising their effectiveness (Halbert and Ingulli, 2011). Beside this, vision statement is that which
also look forward to have leading charity and such thing also work for the social benefit and
welfare as well.
Stakeholders of firm:-
 Volunteers, board members are such which generous folks and it also look you to keep
the organisation running.
 Donors, are such which grant the givers as foundation, state and federal agencies which
also provide the funding as well. Moreover charity is such which has a basket of income
from the myriad of sources too.
TASK 2
P3 Different organisational functions and their relationship.
Business organisation is that which build a proper structure and also follow different
things in working environment in various specific skills individuals and they are such which
provide better services to attain their organisation's objectives and work which has its future
goals in great manner too (Hamilton and Webster, 2015). Business structure is like to have
element of firm which also look forward to contribute the services properly in firm. Relationship
should be there in different department of Dixon Schwabl, although they are as follows:
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Research and development: - Dixon Schwabl are such company which market and
advertise and provide counselling over such too small and large organisation too. All those
things which has business procedures which is based on departmental activities. Through this
thing the result is something which has manufacturing process to build the effective services for
the customers as well.
Marketing department: - The marketing division is that which help Dixon Schwabl to
promote their company’s services to large market and thus make people to get attracted towards
the services provided by firm in better manner as well. It is like which make them to have
increase in sales and profitability of entity in order to attain the goals and objectives in efficient
manner. The financial success of organisation is somewhere also dependent on marketing ability;
working activities are such which does not get affected if there is not enough sufficient demand
for different thing like product and services as well (López-Gamero, Molina-Azorín and Claver-
Cortés, 2011).
Production department: - Manufacturing department is that which produces the quality
product and services for customers as well. For company it is needed to understand production
approaches which help in reduction of extra wastage and cost which also help in consumption in
production of new products as well. Building the quality for their services that can be offered to
have discount that reduce the production services in proper way.
Human resource management: - This division is the backbone of any organisation and
it is required that particular department should be strong which also help in making coordination
in between various division as well. Human resource management is such which also work and
build skills with capacity for their employees in great manner so that they can earn higher profits
and also can attain goals and objectives too. Main motto of this department is to hire experienced
candidates and provide training and learning as well and manage business activities which also
help in building career path. This department is such which work hard to reduce the conflicts and
barriers from various organisation activities easily as well.
Accounting and finance:- Department is that of firm which help in building the manage
to have all account of finance activities in appropriate manner. Therefore, this make entity to
manage cash flow, capital management with budgetary control and looking forward to have
trading accounts as well which do help in manage everything according to requirement
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(Mahmood and Hanafi, 2013). This is something which is a confidential department of firm
which also manage the finance statement of firm too.
TASK 3
P4 Macro environmental factors and their positive and negative impact.
In organisation, there are various factors which include the external business factors that
is affecting the operational activities with the decision process as well which make procedure
directly too. Involve several thing like political, legal, environmental, social and technological
etc.. moreover, it has seen that in external environment risk and challenges with opportunity
factor are such which has open and different path as well which has adopted the desired success
in having strategies as well.
Political and legal factor: All such factors are that which is being based on government
policy, activities as well and various changes are there which is affected in organisational
working procedure. Political and legal factors are those which has direct impact on business
operation (Siewiorek and et. al., 2012). Although in this new era, essential it is be like that
requirement for firm which identify legal factor and looking government regulation which can
affect the business procedure as well. Moreover, for every company there are some other kind of
laws which has to be followed by everyone in effective way.
 Positive impact: - Laws are there which help in making rules and regulation which also
build positive and effectiveness in country. These are such factors which reduce the
negative approach like illegal term and fraud with reputation of country.
 Negative aspect: - Government regulate different protocols which is being there for
company and they also need to have implement in different procedure as well.
Economic factor: - Various factors are such which is being based on economic condition of
country as well which is very much affected with business procedures as well. This has broad
structure which has direct legal and trade terms in business too. Economy growth, inflation and
interest rate all thing is being included in this terms. Customers and their own income can help in
economy growth as well.
 Positive aspect: - Having appropriate strategy and planning can help in attaining the
income which will help in contribute proper amount in economy growth.
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 Negative aspect: - Inflation and higher tax rate is such which has economical factor and
negatively is there although it also effects on business procedure with its growth as well.
Social factors: - These factor is such which lead to determine the customers demand and
their need as well which also look forward for the particular company (Teece, 2010). Social
factors are those which has direct effect on manufacturing and also having a quality services by
Dixon Schwabl which needed to be done according to market too.
 Positive aspect: - If Dixon can go with appropriate research in market then they can
analyse the market in proper manner as well which fulfil the demand as well.
 Negative aspect: - These elements are such which is based on the improper services and
product quality as well that can also lead to reduce marketing image of firm in great way.
This is something which has negative impact of firm that somewhere has harmed which
requires to have growth with income as well.
Technological factor: - This is the most important aspect in environment as in UK the
technology changes in regular basis and organisation has to choose the better on to have smooth
functioning of their work and Dixon is such company which utilise the technology factors in
proper manner as well (Ullah and Lai, R., 2011).
 Positive aspect: - Advance technology is that which also help in reaching the exact path
in which firm can attain their exact and desire growth too with profit.
 Negative aspect: - Improper Knowledge and untrained staff is such which cannot help
company to use technology in great mannerism and it also affect negatively to this too.
TASK 4
P5 Conduct Internal and external analysis in correct format.
Internal and external factor or company is that which has to be done through SWOT
analysis in firm. It encompasses specifying the thing for objectives in firm and it also look
forward to determine those factors as well whether they have supportive or unfavourable to attain
its mission and vision
SWOT analysis of Dixon Schwabl is as;-
Strength Weakness
The Dixon Schwabl is such company which is
having a specific strength that they make
Company is working hard and thus it also
make them to use better structure in
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company to use the advertising and marketing
technique in great manner and thus it also
makes firm to attain their goals and objectives
as well and thus it makes them to earn higher
profit too (Wetherly and Otter, 2014).
Normally the entity is working at lower level
which also looks to enhance their business and
growth and development will also be there too.
Company do have a unique innovation and
creativity with their working and thus it makes
them to perform in better manner as well.
organisation and thus the Dixon is working at
small level and in market there is a huge
competition which has effect on organisation
and thus they also make them to work harder
and compete in environment. Biggest
weakness is not having an experience of many
years and trying hard to make an image in
market which can help them to attract firms to
use their services as well.
Opportunity Threat
Dixon Schwabl is that company who is using
technology to compete in market although they
can go with choosing the advanced technology
to perform in better manner and thus it makes
them to have smooth functioning of work in
organisation and such thing can help them to
attain their objectives too.
Market is factor which is a biggest threat of
company as because they are very much new
in market and thus also lead to have a better
working as well (Wild, Wild and Han, 2014).
Threat can be overcome and it can also be
done in great way too.
Swot analysis doe above provide a great base for the decision making process as through
same managemnt can identify the core strong and weak areas of business and accordingly take
the future decisions. This way better and effective judgemnts are made which are free from any
decision which is difficult to be implemnted in bsuienss. When internal audit is done to the
managemnt for the process of decions making they can concentrae more on those segements
using which growth in long run of business is ensured. For instance, it is recognised that the
marketing team of the company is effective enough than for future they will take care that
whenever a new product or service is launcehd use of same promotional tool is made.
Porters five forces model
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 Threat for potential entrants: in this there is no legislative entry barriers within the
business. It decline the threats of entry and enhance the customer trust and loyalty to an
company there is an technology medium of doing advertisement. Threats of substitutes: It involves in increasing of technology as a next media of making
advertisement, it continuously give rise on awareness of friendly envirornmnrt and
national growth and interest rate. It is not their in the company has no known major
rivals. Power of the buyers: In this industry it mainly exhibits a higher customers by switching
price. Organisation is doing agreements by buyers as well as mainly have less rivals
within themselves. Higher price can be contribute to poor economy within macro
environment. Power of suppliers: It is enhancing in internet popularity, suppliers presence threat is
increasingly represent suppliers are using digital media for attracting customers from
conventional advertisement company.
 Competitive rivalry: By technology advancement is a advertisement medium, awareness
of environmental and rates of national growth adverts the following aspects agencies of
advertisements and high barriers to exit and fixed cost.
P6 How strength and weakness is interrelated with external factors.
External factors refer to the outer influences which affects the business. Organisation do not
have control over these factors. It is used while planning for launch of new product in the
market.
Political: - This factor involves government policies, labour laws, trade policies, trade
restriction, political stability and instability. Dixon Schwabl eventually works in United
Kingdom & its political changes affects their business.
Strength: Dixon Schwabl works in UK which is already developed country with stable
government. Political stability is proven as the strength to the company for its growth.
Weakness: Labour laws are developing regularly which is becoming weak point for Dixon
Schwabl to maintain.
Economical: - This factor includes inflation, economic growth, exchange rates, disposable
income etc. which influences Dixon Schwabl as it is the marketing agency.
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Strength: UK is developed country & work culture of it, is in favour of spending money on
attractive advertisement through marketing agencies.
Weakness: Recession has a negative impact on the corporate sector due to this, most of the
companies stops spending on advertisement which is becoming weakness for the Dixon
Schwabl. Another problem for this can be increased with increase in cost of raw material.
Social: - With respect to marketing agency social factors which influences are education,
population growth, social classes, health etc.
Strength: It has become strength for the company as people are now more interested in getting
the things as per their own wish. Dixon Schwabl helps its clients in doing promotion
according to their demand.
Weakness: Excessive advertisement on streets leads in creating negative impact on people.
Technological: - Technological factors affects the Dixon Schwabl in positive & negative
both manner as usage of new technology helps company in advertising more effectively.
Strength: With the developed technology its easier for Dixon Schwabl to reach people & expand
their business. The company can cover maximum no. of targeted audience according to
client’s demand.
Weakness: Increasing technology also increases competition level for Dixon Schwabl in
covering audience attention.
CONCLUSION
From the above report it can be said that, business environment is having a crucial aspect
which is having a high firm's growth and success. It is required by managers to look for internal
and external market and make better strategy and take proper decision which can help in having
a accurate working in company too. In addition, the assignment is such which has included
things like public, private and voluntary sector all. Moreover, the different department are there
which is there and also diversify the organisational structure as well like finance, human
resource, marketing and production etc. Although, various things PESTLE analysis is that where
the SWOT analysis has also done the measure in internal and external factors as well.
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