Analysis of Primark: Products, Porter's 5 Forces, Value Chain

Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
Introduction about Primark.........................................................................................................3
Background.................................................................................................................................3
Products and services of your chosen business...........................................................................3
Porter's 5 Force Analysis of Primark..........................................................................................4
Analysis of inbound logistics, outbound logistics and operations..............................................6
Analyse any two support activities in Porter's Value Chain of your chosen business................7
Summarise ways in which information technology can be deplotyed by firm as well as make
use of innovative ideas for improvisation of business processes................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Introduction about Primark
Primark operate their functioning as Irish fast retailer with having headquartered in
Dublin, Ireland. Company operate their operating in retailing sector and offer their services
worldwide. it was founded in the year 1969. Main products of company include cosmetics,
housewares and clothing, accessories and more. In addition to this, it has been identified that
company offer their services with high quality and as per according to current trend of fashion
market. Further this has been evaluated that, Primark offer their products in an affordable price
range as to satisfy customers of every income range. Further this has been evaluated that, in
order to serve their customers at best company offer their organisational offerings in an
affordable price range.
Background
First store of Primark was established in Dublin in 1969. Initially this retailing entity
opened by using name Penney's. After expansion outside Ireland company re-brand their product
to Primark. In addition to this, this company was established by Arthur Ryan. By gaining
significant success entity expand their business services to United Kingdom. Company believes
to serve its customers with high quality products and services as to gain their loyalty at great
extent. Different types of commodities has been offered by company. Along with this, it has been
identified that by offering high quality services company aim to expand their services through
out the globe. In addition to this, it has been identified that Primark is having more than 370
stores in 12 countries. Largest store of company opened in Brimingham in the year 2019. Further
this, has been evaluated that entity rapidly expanded their business in UK-2000s.
Products and services of your chosen business
Primark is acknowledged to be one of the most prominent and leading brands operating
within the confines of fashion industry. This is an top notch organisation have an extensive
product portfolio. It offers a wide range of products to customers prevailing in market place so as