Business and Business Environment in Sports Company - Desklib

This article explores the interrelationship between different business functions in Adidas, UK Sport, and Sport England. It defines the types of companies, their advantages and disadvantages, and the interrelation between each department. The article also covers the collaboration between departments and how it contributes to the growth of the organization. The interrelationship between all the functions can make the organization more productive than its rivals. The article concludes that organizations have increased profitability and productivity level because of having those departments in the workplace who are collaborating and coordinating with each other appropriately.

BUSINESS AND BUSINESS
ENVIRONMENT (SPORTS
COMPANY)

Table of Contents
PART 1............................................................................................................................................3
Covered in fact sheets..................................................................................................................3
PART 2..........................................................................................................................................10
Covered in PPT..........................................................................................................................10
REFERENCES................................................................................................................................1

PART 1
Covered in fact sheets

INTRODUCTION
Business environment refers to the
collection of varied factors, including external
and internal that are affecting the world of
business and each organization, either public or
private sector (Möller, Nenonen and Storbacka,
2020). The current study will be based on three
sub sectors, such as public, private and
voluntary. It will define the types of
companies, among which each operate under a
sub sector and growth of international business
environment. The report will also justify the
details of the companies, and business
functions, which are working with each other.
It defines the relation between each function,
including their advantages and disadvantages
in one company.
Different types of organisation in the
industry, the market size and the growth of
the international business environment-
Sub-sectors includes:
Public sports organisations
in order to collect large capital for
conducting their business operations, public
companies sell a major part of their
shareholdings directly to the public. UK sport
is an executive non-departmental public body
which is sponsored by the department for
media, culture. Digital and sport. Public
organisation as a deep relationship with its
clients because it is owned by government and
Therefore, production and marketing
interrelate with each other, and share data
about goods, so that effective and influencing
plan, will be taken into the development stage.
Their interrelation can benefits Adidas, in
varied terms such as to gain competitive
advantages, in term of increasing sales and
customer base as well, which is not that easy
for any company to do that, because of
requirement related to goods and other things.
IT relationship with HRM-
Like, production, marketing and
finance, IT and human resource department is
also interrelated with each other on the basis of
solving issues, as IT department is accountable
to solve the problems related to systems that
are used by the human resource and other
section. Thus, it is the main factor that make
departments capable to work collaboratively
and effectively in the workplace, which is
important for the organizational growth and
unpredicted success in the sports industry.
Interconnection between both departments, on
the basis of need fulfilling, can enable Adidas
to take pleasure of increasing operational and
functional effectiveness, more than last few
years or months (Nizamidou, Vouzas and
Gotzamani, 2019). The collaboration between
these two departments can give organization
chance to manage and effectively organize a
specific recruitment program, through which

state agency it delivers public services with
honesty and betterment of society.
Private (gyms, sporting goods, retailers)
private organisations are considered as
the businesses that have a major focus on
increasing their profitability in the industry in
which they are operating (Al-Ajlouny and
Nawafleh, 2018). These types of companies do
not have any association with the government
and work on an individual basis in the
particular sector. The best example one can
take: Adidas is private sports organization
situated in Germany, famous as multinational
corporation. Provides athletic shows, sporting
goods and other sports related goods. It is one
of the largest sportswear manufacturer in the
world holding second largest position in sport
industry (Saatchian, Azizi and Talebpour,
2021).
Voluntary (local clubs and teams).
Voluntary organisation is termed as
non-profit driven and non-statutory which is
run by people who do not get any payment in
return for running the firm. In terms of
voluntary sports organisation, clubs and local
teams operate as non-profit making companies
which are essentially managed and handled by
sports people giving facilities to public. The
voluntary sector has the largest participation in
sport as most of them hire facilities. Sport
England is a voluntary organisation in UK,
they can hire new and talented people.
Analysing how interrelationship between
functions are defined by the structure of
company, including benefits and
drawbacks-
Human resource management, IT, production,
finance and marketing, are those business
functions, among which each department is
interrelated with each other. Their
interrelationship can contribute to meet Adidas
business objectives and aims, in term of
increasing the flow of information sharing,
which employees can utilize to perform well
that directly or indirectly achieve
organizational aim in appropriate manner. The
relationship between each department is clearly
defines by the appropriate structure of

who provide facilities to those who wants to
take part in physical activity and sports. There
are many sports clubs which is developed in
UK such as athletic club and hockey clubs that
people join to enable them to participate in
competitive sport (Sugden, 2018).
Examining various business functions in
Adidas and creating organizational chart to
explore the relation between each function-
The success and progress of any company,
whether it is private or voluntary, rely on
operations and different business functions,
because each function interrelate with each
other and perform together (Brondoni, 2018).
There are some examples of Adidas venture
functions specifies, such as:
Finance department interrelation with
marketing-
Finance and marketing are the two
different types of functions, that are working
together in the workplace at Adidas. There is
interrelationship between both functions,
because both units are conducting collaborative
practice. For example, in order to collect fund
to promote venture and collect resources for
that, marketing section approach to take
specific amount from accounts or finance
section, who is accountable to lot money to
each business unit, according to the
requirement. It is quite essential for marketing
function or department to promote venture
company, in which each section interrelate
with each other because of varied reasons.
Advantages-
When each department, perform together it can
benefits company in term of increasing speed
of production and marketing activities, which
is important and beneficial for existing brand
image of Adidas (Gryshova and et.al., 2019).
Interrelationship between all the functions can
make organization more productive than its
rivals, who are operating their ventures in the
same sector and market, where success and
growth factors are accessible in the bulk.
Another benefits that pleasure company can
gain is customer satisfaction, which all the
departments can contribute to increase, in form
of providing products and serving their
services on time.
Disadvantages-
Along with benefits, the interrelationship
between all the above departments can affect
negatively upon Adidas in term of creating
conflict between each function because of
different perspectives on a project or task they
have. It is simple that, when each person has
different ideas and thoughts, they can not be
agreed on same concept. Thus, it can impact
negatively upon brand performance and
effectiveness of operations.
CONCLUSION
On the basis of above discussion, it has

loyally and develop the best marketing plan,
for which some resources are required, such as
market research, online tools and technologies,
etc. With appropriate and require amount of
money, department can contribute to achieve
the key aim and objectives of venture.
Human resource department relation with
production-
Along with above sections, HRM and
production department, is also conducting
collaborative practice with each other on the
basis of sharing details about the requirement
related to human resource (Novais, Marín and
Moyano-Fuentes, 2020). In the Adidas,
production department, communicate and
coordinate with human resource section, for
purpose of defining the need of skilled and
talented human resource, who are capable to
achieve the strategic goals of sport company,
in systematic and productive manner.
Production relation with marketing-
Marketing and production department
also collaborate with each other, like other
business functions, and also interrelated with
each other, because of specific reason. It is
quite essential for marketing manager to
promote sports wear, such as shoes in the
whole world, which help to gain the attention
of new customers. It is possible when they get
appropriate information, from production
department.
been concluded that organizations has
increased the profitability and productivity
level, because of having those departments in
the workplace, who are collaborating and
coordinating with each other appropriately.
The collaborating working has helped to gain
competitive advantages in the bulk, while
running ventures into sports sector in effective
manner. Furthermore, from above analysis, it
has been determined that organization has
achieved its aim and objectives, by creating a
good organizational structure and
implementing the same, that helped to reach
desire outcomes. The performance and
effectiveness of collaborative relations has
increased the performance of venture.

Explanation of chosen companies with its key aspects-
Factors UK sport Adidas Sport England
Overview It is the government
agency which is
responsible for
making an investment
in Olympic in the UK
and other sports too.
Adidas is a largest
brand of sports
providing products
like clothing, shoes,
and other collections
related to sports
material (Schiele,
2020).
It helps people and
communities across
the country get a
sporting habit for life.
With the support of
volunteers, the
organisation is able to
protect existing sports
provision.
Size and scope 4345000 employees
were employed in the
sports industry of the
UK in the year 2018.
As it is a high
performance sports
agency which is
created to enhance
extraordinary
sporting moments.
The company
produce more than
340 million pairs of
shoes in the year
2021. Almost there
are 28 stores in the
UK and 2184 stores
in operation
worldwide.
More than 400,000
people who work in
the sport club and
physical activity
sector in England for
the betterment of
people and giving
them best possible
support
Vision To encourage people
for best sports in the
world and offer them
best services and
experiences.
To be the best brand
in sport sector in the
world.
To ensure everyone
in the nation can get
benefit from sport life
and make themselves
champion. Sport
England wants to
make people live
happier, healthier and
more fulfilled

towards lives
(Sugden, 2018).
Mission To create the greatest
decade of sporting
moments in an
extraordinary manner
and also inspiring the
nation.
To deliver the best
sports brand in the
world and live for the
purpose through
sport.
To advance non-
profits and
volunteerism by
encouraging people,
empowering
individual who loves
sports.
Legal structure Government agency
which is responsible
for supporting the
hosting of big
sporting events at
international level,
across the UK. Also
works with partners
to give financial and
strategic support so
that sports events are
easily delivered to a
world leading
standard.
Private organisation
including executive
board, CEO and
board members who
work effectively.
Main board of sports
England sets the
direction of sports
which provides
support for the
executive team
members who is
responsible for
working and doing
daily operations
relations to sports.
Stakeholders Governing bodies,
community, financial
stakeholders and
participants.
Suppliers, customers,
workers and
employees,
journalists, special
interest groups,
services providers
(Crasto and et.al.,
2020).
Donors, board,
volunteers, partners,
members and funders.

PART 2
Covered in PPT

REFERENCES
Books and Journals
Al-Ajlouny, M. I. and Nawafleh, S. A., 2018. The impact of job security on organisational
productivity: a field study in public and private organisations. Dynamics of Public
Administration. 35(1). pp.97-107.
Brondoni, S. M., 2018. Competitive Business Management and Global Competition. An
Introduction. In Competitive Business Management (pp. 21-42). Routledge.
Crasto, S. G. and et.al., 2020. Product innovation by Adidas Group through
sustainability. Journal of the Community Development in Asia (JCDA). 3(1). pp.1-7.
Gryshova, I and et.al., 2019. A model for selection of a management team to ensure the
sustainability and development of the business organizations. Entrepreneurship and
Sustainability issues. 7(1). p.690.
Möller, K., Nenonen, S. and Storbacka, K., 2020. Networks, ecosystems, fields, market systems?
Making sense of the business environment. Industrial Marketing Management. 90.
pp.380-399.
Nizamidou, C., Vouzas, F. and Gotzamani, K., 2019. Exploring the interrelationship between
quality, safety and HR within crisis management framework. The TQM Journal.
Novais, L., Marín, J. M. M. and Moyano-Fuentes, J., 2020. Lean production implementation,
cloud-supported logistics and supply chain integration: interrelationships and effects on
business performance. The International Journal of Logistics Management.
Saatchian, V., Azizi, B. and Talebpour, M., 2021. ADIDAS Sportswear Brand Popularity Model
in Iranian Consumers. Sports Business Journal. 1(1). pp.163-177.
Schiele, H., 2020. Comparing public and private organisations in their quest to become a
preferred customer of suppliers. Journal of public procurement.
Sugden, R., 2018. Voluntary organisations and the welfare state. In Privatisation and the welfare
state (pp. 70-89). Routledge.

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