Business and Business Environment in Sports Industry - Desklib

This report provides an overview of the public, private, and voluntary organizations in the sports industry. It includes the functions that are interrelated with different management functions. The report also covers Castor, a British fashion sports retail company, and its fact-sheet. It analyzes the impact of political, economic, social, technological, environmental, and legal factors on Castor's business. The report also discusses the advantages and disadvantages of different business functions and their interrelations. Find solved assignments, essays, and dissertations on Desklib.

BUSINESS AND BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Sub-sectors and different types of organizations in the sports industry......................................3
Fact-sheet which is related with the details of the company.......................................................4
Analysis on different functions of organization and the interrelations of different function 200
.....................................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Business and business environment considered as the sum of all the internal as well as the
external factors in which it clearly included the demand and supply, customers and the
employees. There are the different factors in which it is affecting the working criteria of the
business in an indirect and direct way (Baroutaji and et.al., 2019). Castor will choose in this
report, as a British fashion of sports which is a retail company and situated in Manchester,
England. The current report will provide the overview of the public, private and voluntary
organization. It will also include the functions which are interrelated with the different
management function as well.
MAIN BODY
PART 1
Factsheet
Sub-sectors and different types of organizations in the sports industry
There are the different type of Sub-sectors in which it is present in the sports industry
of the UK. It is playing an important role for the development of the business and also helps to
enhancing its productivity as well. The sub sectors which are includes the private, public and
voluntary organization in which all it has a different type of the purposes which are making
them unique.
Private sector
Private companies are the one who has a transparent motive which increases
organization's profitability as well as to generate maximum productivity of the company. The
private organization are not the one who offers their shares to the public and also do not have
an involvement on the stock exchange. There are many listed private sports companies are in
the United Kingdom (Waseem and et.al., 2020). Genius sports is the private company in which
it has a very clear motive towards its marketing is to provide the better quality products to its
customers with the good services. The main aim of the company is to make a deep relationship
with its customers and increases and increases the overall productivity of the company
automatically.
Public sector
The public companies are the one whose business is spread into the country at the large

number and always operates its business ate the higher level as excepted the private
businesses. These public businesses provide their market share direct into the different market
which generate the more opportunity in which it has a contribution over the localities as well.
It also helps to enhancing the market share responsibility in overall market share in such
different kind of the business environments. As the Castor is a public limited company in
which it has a business which are spread over the worldwide. The business is growing rapidly
and have a positive influence which are attracting the more consumer base towards their
market.
Non-profit sector-
There are the several companies which are involves in the sports industry which have
major aim to provide useful products to the customers with the help of spreading the
awareness to use the safe products (Pllana and Dhamo, 2021). There are different kinds of the
groups and many clubs and Sports Aid is one which are providing these facilities to fulfil the
needs of the people as well as enhances the profitability of the company as well as to increases
the interest level of the consumers as well.
Fact-sheet which is related with the details of the company
Background
Castor is the organization which is very famous in order to make a specific market
share which are created in the business environment. Organization has best brand image in
which it provides the higher quality of products in which it has a positive image which have a
more advantage over the business. Although, the company has achieved its goals and it has a
better sustainability which helps with the better consistency in the different market segments.
Product and services
Organization has a productivity in the market with its sports equipments and sports
fashion In-store branded products and gym accessories are necessarily included by the
business in their products and services. It has a proper market position in which it
automatically generates the high quality of product in which it also enhances the productivity
as well.
Size and scope
Castor is public limited company in which has a spread at everywhere and it is working
as a medium-sized sports company in the UK. Due to its products and services it has a relevant

marketing position in which it counted as a famous industrial in the whole country. As well as
the scope of the business are easily identified for the positive market era in which it is getting
famous and people are prefer more products and services.
Vision, mission and objectives
Vision -
Castor has a better vision for its business in which it also counted as a best sports brand
in the international business. It also helps to enhancing the customer experience in which it
helps to increase the productivity as well (Wu and et.al., 2020). The business is more focussed
towards expansing its business globally which will help to strengthen its platforms.
Mission-
The mission of the Castor is to expanding its services to the globally and different type
of the markets in which it is also beneficial for the business to have a better growth as well as
to generate the productivity as well.
Objectives
 To enhancing its overall productivity which helps to increase it profitability as well and
it increases the business practices as well.
 To connect with the customers and knowing their basic needs.
 To improve the E- commerce platforms within the year and helps to increase the proper
facility to its customers.
 To providing different kind of services and products in which it increases the brand
awareness towards the customers.
Legal structure-
Castor is counted as the public company in which it is operated in the UK with
following the specific laws in the business environment (Stecher and Soto Roy, 2019).
Organization is simply operated by the different type of professionals which will help them to
increases the product quality and provide better services to them. The stock of the organization
are listed with the London stock change.
Stakeholder analysis
The stakeholder of the organization are the directors, employees, customers, owners
and the suppliers who are majorly influencing every decision-making process of the company.
It is simply considered as the normal part of the business and it is very concerned with the

different type of activities and the decisions.
Analysis on different functions of organization and the interrelations of different function
Business functions are following:
Human resources- from the recruitment to managing the resources are the only
responsibility of the human resource in the Castor. There are the different activities of the
human resource department in which it identified the needs and demands of the employee and
full fill it.
Marketing- there are the major activities but it has a different market activities which
involves the marketing, sakes and services and the other market research as well. The
customer's needs are identified with the market research which will helps them to know about
their needs.
Operating- while producing the goods and providing the better services are the
responsibility of the operations and it also a part of the production process. There are the
activities which are conducting in this business is to effectively achieve the different level of
the business.
Finance and accounting- for managing the different kind of the financing and
accounts are the only responsibility of the finance department. Such activities which are
managed by them is the payments which are on the and the different transactions of the
business.
The interrelation of the business function and benefits
There are the different type of functions which are interrelated with each for achieving the
specific goal.
 Human resource are basically interlinked with the finance department in case of any
salary related problems occur then they can resolve it.
 Finance department are interlinked with the operation department in which it has a
purpose to invest in the better projects (Kimijima and et.al., 2021).
 The department of the operations are interlinked with the marketing department in case
of understanding the different number of goods and services are having.
 The marketing function are interlinked with the human resource department as to
hiring the candidates for the better marketing.
Advantages and disadvantage

Advantages-
 The training facility are available and the is significantly providing to the employees.
 If the efficiency of the work increases then automatically it increases the profit of the
organization.
 Organization can easily achieve the specific goals and doing better grouping which will
help the employees to the better specialization for completing the work effectively.
 It simply helps to avoid the different kind of the duplications in which it managed all
the functions as well.
 It also increases the coordination between the departments and the employees.
Disadvantages-
 In the organization there can be a conflict between the employees to employees and the
productivity of the organization can also be affected by that conflict.
 The project status are not defined by the clients as the people are managing their work
on the different basis.
 There are no unity between the people of the organization.
 It the task will not be completed on the time it can be had a disadvantage in the
operations.
PART 2 will be continued in presentation
CONCLUSION
From the above report, it has been concluded that strategies and actions are the one
which helps to analysis the competitors of the organization in which it affects the process of
the business environment as well. Also, the report has been identified that for maintaining the
finances and accounting the finance department interrelate with the other departments. To
engage the employees with the different department as well as the human resource are the one
who helps with the recruitment as well as the managing process. Whereas, the proper
management can help to overcome the different barriers which are occurred from the
management. Further, Castor is the one who is the public limited company as well as it is able
to capture the business in effective way.

REFERENCES
Books and journals
Baroutaji, A., and et.al., 2019. Comprehensive investigation on hydrogen and fuel cell
technology in the aviation and aerospace sectors. Renewable and sustainable energy
reviews. 106. pp.31-40.
Waseem, M., and et.al., 2020. Electrical demand and its flexibility in different energy
sectors. Electric Power Components and Systems. 48(12-13). pp.1339-1361.
Pllana, N. and Dhamo, S., 2021. The impact of assistance in development of different sectors of
the economy-the case of Kosovo. The Business & Management Review. 12(1).
pp.219-230.
Wu, J., and et.al., 2020. A method to evaluate building energy consumption based on energy use
index of different functional sectors. Sustainable Cities and Society. 53. p.101893.
Stecher, A. and Soto Roy, Á., 2019. Crisis and transformation of occupational identities in three
sectors (retail, mining, state): contributions to understanding workplace subjectivities
in neoliberal Chile. Subjectivity. 12(4). pp.309-332.
Kimijima, S., and et.al., 2021. Time-Series Assessment of Camp-Type Artisanal and Small-Scale
Gold Mining Sectors with Large Influxes of Miners Using LANDSAT
Imagery. International Journal of Environmental Research and Public
Health. 18(18). p.9441.

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Political factor-
So, basically it is affecting Castor in negative way, because it supplies its products worldwide.
Although, sudden changes with these policies, may pressurize the company to follow the rules
certainly. Thus, UK has a political stability so it makes an easier for the Castor to survive there.
As well it is going to expanding its distribution network into the another country it may create a
difficulty for them to run a business.
Economic factor
This factor is creating a positive impact upon the Castor. Although, it is necessary for the Castor
to understand such factors which are affecting the overall economic environment of UK The
flexible labour market may bring the benefit for the Castor which help to have higher labour
productivity. By which having a prediction in which it attracts more talented workforce and
increases the productivity of the business which will automatically improve the performance
level of the labours.
Social factor
Younger generation are the one who are more attracted towards the online platform as compare
to the older one. It is creating a positive impact upon the Castor as it needs to be more attracted
towards the social networking sites as well as the mobile phones are necessary for the company.
It will help to increase the profitability of the people in which the firms will consider it as
following the same trend as well.
Technological factor- advance and innovative technologies with the new technological trends
are covered in this factor, which are constantly affecting the business operations. It is creating a

positive impact in which it diversifies its technologies with the new emerging changes. For
creating the improvement into the global market it is creating a chance for the development as
well as the technological awareness which are improving the automation of the company. By
focussing on such innovations which are related to the technologies may help the Castor to
increases its shares frequently.
Environmental factor- energy consumption, environmental protection law and the disposal laws
are covered in this term. United Kingdom's government has a different type of laws and strict
laws. As the laws related to the environment in the urban areas creates a negative impact upon
the company. By investing in the renewable energy it may easily get the long term sustainable
sources of the energy. By making the supply chain more flexible organization is adding different
conditions which are related to the operation costs as well.
Legal factor- this factor includes changing rules and regulations, new legislation and legal laws
which are imposed by the government are the aspect of the legal factors. This may creates a
negative impact upon the Castor, in which it needs to follow the specific laws which are strict or
not. Such employee protection laws as well as the consumer safety laws are occurred when the
company is not able to full fill the needs to the consumer by providing them the quality products.
By protecting the data of the employees, it is more important for the Castor to maintain the
privacy concerns of the employees and protect their data.

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Strengths-
Distribution network- this is the second strength of the Castor, as it has a well-developed
distribution network. At a very provision level the distribution network of this sport business are
spread across globally and on the fixed time-frame as well.
Weaknesses-
Few endorsements
It is counted as a weakness of this sports company. It needs to increase the support which helps
to have a proper growth in the market in which it will create a strong brand image as well.
Outsourced manufacturing- while making the different strategies it allows the company to cut
off its cost price in which it creates a huge weakness for Castor. This makes a difficulty for this
sports company to ensure about the same product which are meeting with the customer demand
at the same level.
Narrow product line- this is a huge weakness of the Castor, as it has not yet adapted the
modifications to its products which can be the higher level of risk for losing the consumer base.
Opportunity-
Growing industry- this is a bigger opportunity of for the Castor to have a market growth.
Growing in the sports industry are not that much easy, but it is growing frequently. There are a
lot of people who are more sports freak nowadays so that is also an opportunity for the company
to growing more into this industry.
Smart materials- this is second opportunity for the Castor in which it has more advance
technologies which have a new material as well as the new developed technological products
which are more valuable in this current market.
Threats

Market competition- As with many companies it is creating a threat of the competition upon the
companies. Castor also have a threat of the market competition, it needs to be taken a different
step to reduce market competition. With this increasing in the market competition, it also spread
the consumers into the different companies which are creating a difficulty for the companies.
Counterfeit products- consumer always wants a cheaper products with the same quality in which
it is encouraging the customers to buy the real and unique things at the affordable prices as well.
It needs to face the overseas suppliers which are providing the different kind of the products in
which it is creating a different aspect.

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Also, funding, investment complexity and the competition level were critically highlighted
through the traffic light chart

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Jafari, H. and Othman Soleiman, K., 2020. Assessment of effective environmental factors in oil
and gas industry policies using PESTLE & SWOT analysis (case study: Kurdistan,
Iraq). Environmental Sciences. 18(3). pp.134-151.
MOSTAFA, A.A., YOUSSEF, K. and Abdelrahman, M., 2020. Analysis of Photovoltaics in Egypt
using SWOT and PESTLE. International Journal of Applied Energy Systems. 2(1). pp.11-14.
Thomas, P.J.M. and et.al., 2021. A PESTLE analysis of solar home systems in refugee camps in
Rwanda. Renewable and Sustainable Energy Reviews. 143. p.110872.

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