Business and the Business Environment in Sports Industry - Desklib

This report discusses the different types of organizations in the sports industry and their interrelationships. It also explores the business functions of Reebok Plc. and their organizational structure. The report concludes that a good organizational structure allows for better communication, clear reporting relationship, better growth and expansion, efficient task completion and fits in the company’s need. Get study material on Desklib.

Business and Business
Environment
Table of Contents

INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An introduction to sub-sectors and the different types of organisation in the industry, the
market size and the growth of the international business environment.......................................1
An explanation of each of the chosen organisations...................................................................2
An analysis for one of the chosen organizations and examine the various business functions in
one organisation and create an organisational chart to explore the interrelationships between
the different functions..................................................................................................................4
Conclusions based on critical impact analysis of different business structures and the
interrelationships between internal departments.........................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business environment can be well-defined as the aggregate of all the entities’ groups and other
services that is external to the control of the business but can influence the manufacture of the
association. The industry constantly functions three diverse types of environment and which are
micro, Marco and market. The business environment is the advertising term that is used for
mentioning the issues and services that can move the capability of the association and it also
supports in preserving a fruitful relations with the consumers (Poon, 2020). The report will
comprises of the students background knowledge and understanding of business, of the
functions of an organization and of the wider business environments in which organizations
operate and the organization on which the report will be discussed is Reebok Plc. the report will
also elaborate the relationships that organizations have with their various stakeholders and how
the organizational structure and their inter relations are beneficial for meeting the business
objectives.
MAIN BODY.
An introduction to sub-sectors and the different types of organisation in the industry, the market
size and the growth of the international business environment
In the market there are mainly three types of organizations and which public, private and
voluntary organization are. Each and every organization have their own structure and that allows
them to deal in the market and this helps in getting more growth in the international business
environment.in this report the industry selected is sports industry and in the sports industry also
there are some various types of organizations, market size, scope and many more things to deal
with. Sport industry is an industry where individuals, exercises, business, and associations are
engaged with creating, working with, advancing, or putting together any movement, experience,
or business venture zeroed in on sports. The market size of sports industry has been reached a
value of nearly $388.3 billion in 2020, having increased at a compound annual growth rate
(CAGR) of 3.4% since 2015. The various sub sector to be considered in the sports industries are
also public, private and voluntary organizations. The public organizations are self-financing
sectors where they got fund from public ownership (Tichy, 2021). The public sports industry
includes some of the following organizations and which are national and local sports
organizations, local leisure centers. The private limited organizations are the one who give
1

employment to the more employees as compared to the public sector organization and are
considered to be one of the most important part of the economy as it runs by the sole trader or
entrepreneur. The private limited organizations include gyms, sporting goods, retailers,
manufacturers The last one is the voluntary organization and these are freely shaped and
established by the entities .there are many welfares of the voluntary organization like one of the
most important benefit of voluntary organization is non-profit distribution principle. The
voluntary organization has been comprised of many organizations like local clubs and teams.
The development in the worldwide business is additionally called as globalization and this relies
on many variables like changes in advances, legislative issues, financial matters, and work cost
and import and product guidelines. The global business climate is significant for development
since it helps in extension, dealing with the existence pattern of items, mechanical benefits, and
new open doors for business, procuring unfamiliar trade and interest in framework. This
empowers the country's specialization in the brand that are of good quality and affordable.it
additionally helps in expanding the development while giving work to the individuals (D'Mello,
2018).one of the advantage the associations acquiring from the global business climate is
augmentation in the income by selling the items and administrations in the market where the
cost is higher nearly. There are many kinds of worldwide business climate like import and
product, permitting and diversifying, rethinking and offshoring, joint endeavors and key
organizations, global organizations and unfamiliar direct venture. The extent of worldwide
business climate like it center on unambiguous issues and valuable open doors that emerge in the
business climate when works universally.
An explanation of each of the chosen organisations
In the sports industry the organisation has been broadly classified into three significant
organizations and which are public limited, private limited and voluntary limited. A public
limited organization is essentially a business that has been overseen by the chiefs and which are
possessed by the investors. A public restricted organization helps in offering offers to the
public.it is otherwise called PLC and this is not quite the same as sole merchant and association
as in this the business exist as a different element to their proprietors and proposition security
from liabilities and obligation. A public limited organization offer offers to people in general.
The principal item and administrations given by the public restricted associations are that they
2

give restricted obligation to the proprietors and to the administration .they offer to general
society and have restricted responsibility on them and these will help the organization in raising
the capital for the association. The public limited organizations should name two chiefs and
furthermore an organization secretary and record the return in like clockwork The hierarchical
construction of a public limited organization is two-layered in which possibly they have a
leading group of chief and a leader board or an administrative board(Grønbjerg, and Paarlberg,
2021). Least Three chiefs are expected for making a public limited organization and furthermore
a base portion of 5 lakh rupees is required. Reebok Plc. is a public limited company and engaged
in the design, development, manufacturing, worldwide marketing and sales of sports footwear,
apparel, equipment, accessories and services. As of 2020, the company employed more than
75,400 people worldwide and the company brand alone was valued in excess of $32 billion,
making it the most valuable brand among sports businesses A private limited organization is an
association which has been secretly settled by the elements for independent venture. The risk of
the individuals from a private limited organization has been restricted to how much offers held
by the organization. The portions of private limited organization can't be exchanged publically.
On account of the private company the quantity of investors included are likewise exceptionally
less for example 50 investors in the United Kingdom. Likewise there is no need of least capital
necessity for laying out a private limited organization. The hierarchical design of a private
limited organization have least two chiefs and furthermore can have a limit of fifteen chiefs.
Least two investors are expected for legitimate enlistment of a Private Limited organization and
furthermore all out 200 representatives can work in a private limited organization however not
more than this (Jung, and Kim, 2018). A voluntary association is an association wherein
regardless of whether the workers getting compensated and it has been represented by its own
individuals with practically no outer control. A voluntary association have the most little
difficult hierarchical design and it is great for limited scope exercises and don't need any renting
premises and representatives too. The mission and business objective of voluntary association
non-benefit dispersion rule as it helps in characterizing the significance of the organization and
the other business objective of voluntary association is it doesn't make an immediate revenue
source.
3

An analysis for one of the chosen organizations and examine the various business functions in
one organisation and create an organisational chart to explore the interrelationships
between the different functions.
The business activities which are carried out within the organization are known as business
functions. The business function of the organization has been divided into two parts which are
core business function and the other is support business function. All the business functions are
carried out some departments like finance department, human resource department and many
others. All the various departments of the organizations are interrelated with each other for
meeting the business objectives and goals. Core business capabilities are the exercises of a
business yielding pay. The core business capabilities makes the essential elements of the
business association (Brown, 2019). Then again the help business capabilities are the supporting
exercises which has been done by the endeavour to work with the core business capabilities and
furthermore the creation exercises. Similarly Reebok Plc. also have various business functions
which are working together and are also interrelated for meeting the business objectives.
Finance Department- Finance Department is the piece of an association that is liable for
obtaining assets for the firm, overseeing assets inside the association and making arrangements
for the consumption of assets on different resources. The piece of an association guarantees
proficient monetary administration and monetary control important to help all business
exercises.
Marketing Department- The marketing management business functions deals with the
promoting exercises inside the association and they have an extraordinary relationship with the
human asset office as well as they are the person who do these exercises (Wind, 2019). The
group perceives shopper necessities and prerequisites and develops the relevant showcasing
blend process is to fulfil them. There are many elements of promoting the board business
capabilities like Market examination, Item development, Worth, Publicizing, Conveyance,
Purchaser office Business capabilities are interrelated to accomplish organization triumph. Each
business capability is bury related with one another and their intend to make progress and
development rate.
Operations process- This business capability is otherwise called creation process. The limit of
activity process permit them to convey merchandize or offer various kinds of help, including:
Changing over wellsprings of data like raw substances and parts into yields, ensuring adequate
4

resources are available for creation. Achieving a raised level of capability. Keeping up key
execution pointer (Piercy, 2020).
Fig 1
Conclusions based on critical impact analysis of different business structures and the
interrelationships between internal departments
Organization structure as a part of a business is worried about an issue of essential significance
to the administration of tasks for instance, overseeing individuals which works with co-
appointment and correspondence both inside the activities capability and between the
associations other business capability. Organization structure and business functions are
connected on the grounds that hierarchical methodology helps an organization characterize and
5

fabricate its authoritative construction. An organization's hierarchical construction depends on
the consequence of the investigation of authoritative methodology. Organization structure works
on functional proficiency by giving lucidity to representatives at all levels of an organization. By
paying psyche to the authoritative construction, divisions can work more like clockwork, zeroing
in significant investment on useful errands (Miles, and et.al, 2018). The main resolution of such
an arrangement is to benefit the association work in the direction of its objectives. It carries
followers of the association together and defines purposes between them. Also the
organizational structure also supports in guaranteeing even and well-organized working. Hence
it decreases time period, cost and labors. The organizational structure additionally makes
activities more productive and substantially more successful. By isolating representatives and
capabilities into various offices, the organization can perform various tasks on the double
flawlessly. Likewise, an extremely clear hierarchical construction illuminates workers how best
to finish their positions.
Organizational structure offers leadership to all workforces by
placing out the authorized recording associations that rule the workflow of the firm. An official
plan of a corporation's structure makes it informal to enhance new situations in the enterprise, as
well, in case a supple and prepared incomes for development (Aiken, and Hage, 2019). A good
organizational structure allows for better communication, clear reporting relationship, better
growth and expansion, efficient task completion and fit’s in the company’s need.
6

CONCLUSION
The business environment is defined the process or activities that are carried out in the business.
For running a business it is very important to have a good business environment in order to meet
the objectives. The report have concluded that there are many types of organizations and these
organizations have various size , scope , vision ,mission , business objectives and some legal and
organizational structure. In the report the organization structure of the Reebok Plc. Company has
been described with its type, size and scope. For running any business the business functions are
required like operational process, marketing management and Human Resource Department. All
these factors of Reebok has been illustrated in the report.
7

REFERENCES
Books and references
Poon, S., 2020. Business environment and internet commerce benefit—a small business
perspective. European Journal of Information Systems, 9(2), pp.72-81.
Tichy, N.M., 2021. How different types of change agents diagnose organizations. Human
Relations, 28(9), pp.771-799.
D'Mello, B., 2018. Reebok and the global footwear sweatshop. Monthly Review, 54(9), p.26.
Grønbjerg, K.A. and Paarlberg, L., 2021. Community variations in the size and scope of the
nonprofit sector: Theory and preliminary findings. Nonprofit and voluntary sector
quarterly, 30(4), pp.684-706.
Jung, C.S. and Kim, S.E., 2018. Structure and perceived performance in public
organizations. Public Management Review, 16(5), pp.620-642.
Brown, S.P., 2019. Business Processes and Business Functions: a new way of looking at
employment. Monthly Lab. Rev., 131, p.51.
Wind, Y., 2019. Marketing and the other business functions. Wharton School, University of
Pennsylvania, Marketing Department.
Piercy, N., 2020. Framing the problematic relationship between the marketing and operations
functions. Journal of Strategic Marketing, 15(2-3), pp.185-207.
Miles, R.E., and et.al, 2018. Organizational strategy, structure, and process. Academy of
management review, 3(3), pp.546-562.
Aiken, M. and Hage, J., 2019. Organizational interdependence and intra-organizational
structure. American sociological review, pp.912-930.
8