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Adidas: Growth, Strategies, and Competitive Analysis

   

Added on  2023-01-18

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Business
Environment
(Student Name)
Date: 11-04-2019
Adidas: Growth, Strategies, and Competitive Analysis_1


Introduction
Adidas AG is a German international
enterprise that designs and manufactures
sports apparel and accessories based in
Herzogenaurach, Bavaria, Germany.
It is the holding company for the Adidas
group, which consists of the Reebok
sportswear industry.
Besides sports apparel, Adidas also produces
other products such as sports footwear,
watches, bags, shirts, eyewear, and other
products (Jayawardhana, 2016).
Adidas: Growth, Strategies, and Competitive Analysis_2


Growth history
Size of the Adidas
The corporation engages
approximately 57016 people
including men, women, and children
worldwide in 2018.
Their main headquarter is at
Herzogenaurach, Germany.
They have 1557 retail stores all over
the world.
Adidas: Growth, Strategies, and Competitive Analysis_3


Cont.
Product range
Adidas is producing other
products such as footwear,
apparel, and accessories. They
are targeting their products to
youth, which is from the upper
middle class. The consumer is
stylish and fashionable.
Adidas: Growth, Strategies, and Competitive Analysis_4

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