Internal and External Environment on Business - Introduction to Business Studies

Internal and External
Environment on Business

Table of contents
 Introduction
 SWOT Analysis
 Pestle Analysis
 Conclusion
 References

Introduction
Business environment comprises of two kinds of environment that include
external and internal environment and both of these environments consist of various
factors that impact business performance (Ansari, Farrukh and Raza, 2021).

SWOT Analysis
SWOT Analysis is a tool that
helps organisation in identifying its
internal strengths and weaknesses along
with external opportunities and threats
that exist within business environment.