Content Introduction Internal and external analysis of organisation Interrelationship of strength and weakness with macro factors References
Introduction Business environment is a combination of various internal and external factors which affects activities of an enterprise. It is very essential that all these factors must be study by managers to formulate better policies for business.
Internal and external analysis of organisation Managers of every enterprise carry out internal and external analysis of firm as this help in identify main strengths and weakness of firm. This help manager in collect information about various factors exist in business environment and then guide him in formulate better strategies for future activities of business.
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Continue... Strengths: Atpresentcompanyis offering its services to its customersthroughmore than 1500 stores all around the world.
Continue..... Weakness: Company losses its key suppliers, employees and developers on continuous basis. This result in increase cost of company as now company has to invest more funds in process of recruitment, selection and training of employees.
Continue.... Opportunities: Concept of market segmentation provide an opportunity to enterprise to expand business operations in new areas. Threats: Increment in number of competitors is one of the biggest threat for company. This increase the chance of firm to loose its market share.
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Interrelationship of strength and weakness with macro factors Various factors exist in business environment largely affect business and its operations. In order to achieve desired results it very essential for manager to identify those elements and examine the same so company can achieve its set objectives and goals in an effective way.
References Klapper, L., Lewin, A. and Delgado, J.M.Q., 2011. The impact of the business environment on the business creation process. InEntrepreneurship and Economic Development(pp. 108- 123). Palgrave Macmillan UK. Krishnan, A., 2013. Culture As a Successor of Quality Initiatives: A Review.International Journal of Social Science.2(1). p.53. Love, V.J., 2011. Private company accounting: A concept whose time has come.The CPA Journal.81(2). p.16.
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