Unit 4 - Business Environment

Business
Environmen
t Unit 4
17 August 2010
2010
Md. Imad Uddin
ID: 12455 [BTEC Higher
National
Diploma(HND
) in Business]

Business
Environment 1
Contents
Introduction.................................................................................................................................................2
P1) Mission, Values, and key objectives of T-Mobile:..................................................................................4
P2) Achievement of objectives:...................................................................................................................5
P3) Responsibilities and strategies:.............................................................................................................6
P4) Economic Systems:................................................................................................................................7
P5) Impact of government social welfare and industrial policy:..................................................................8
P6) Macro-economic policy:........................................................................................................................9
P7) Market structure:................................................................................................................................10
P8) Market Forces:....................................................................................................................................10
P9) Competitive Strategies (ways of competing):......................................................................................12
1. Cost Leadership.............................................................................................................................12
2. Differentiation...............................................................................................................................12
3. Focus.............................................................................................................................................12
P10) Importance of international trade, economic and global market:....................................................13
P11) Impact of two policies of EU:.............................................................................................................14
P12) Economic Implications of being part of EMU:...................................................................................14
M1) Appropriate Price:..............................................................................................................................15
M2) Pricing Strategy..................................................................................................................................16
Conclusion:................................................................................................................................................17
References:................................................................................................................................................18

Business
Environment 2
Introduction
T-Mobile is a larger and famous mobile operator in the UK, however many countries in the
world. I have chosen T-Mobile as my assignment topic.
FACTS AND HISTORY
T-Mobile is a German mobile telephone provider, owning of Deutsche Telecom. It is operating
several GSM networks in United Kingdom, Europe and the United States. T-Mobile also has
financial stakes in mobile operators in central and Eastern Europe. T-Mobile has 150 million
subscribers making the world’s seventh largest mobile telephone operator.
In Germany, it is home market; T-Mobile is the largest mobile phone subscriber with almost 36
million subscribers. The highly profitable GSM network in Germany is scheduled to be
supplemented and ultimately replaced by UMTS, for which T-Mobile spent EUR 8.2 billion in
August 2000 to acquire one of the six licenses for Germany.
T -Mobile UK started life as Mercury One2One, a GSM mobile network operated by the now-defunct
Mercury Communications Later known simply as One 2 One. It was the world's first GSM 1800 network
when it was launched in September 1993. In its final days it was operated as a joint venture between
Cable and Wireless and American cable provider Media one Group, which had a number of investments
in Britain dating back to its days as the US West Media.

Business
Environment 3
ABSTRACT
In this report in the first task the area about T-Mobile such as its mission, values, and objectives
will be discussed along with the influence of the stakeholders. In the second task I will define the
economic, social, and industrial policies and how they put impact on T-Mobile. In the third task I
will discuss about market structure of T-Mobile, market forces and competitive strategies of T-
Mobile. In the last part international trade, policies of EU and economic implications of EMU
will be discussed in respect of T-Mobile.