Unit 4 - Business Environment

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Business
Environmen
t Unit 4
17 August 2010
2010
Md. Imad Uddin
ID: 12455[BTEC Higher
National
Diploma(HND
) in Business]
Business
Environment1
Contents
Introduction.................................................................................................................................................2
P1) Mission, Values, and key objectives of T-Mobile:..................................................................................4
P2) Achievement of objectives:...................................................................................................................5
P3) Responsibilities and strategies:.............................................................................................................6
P4) Economic Systems:................................................................................................................................7
P5) Impact of government social welfare and industrial policy:..................................................................8
P6) Macro-economic policy:........................................................................................................................9
P7) Market structure:................................................................................................................................10
P8) Market Forces:....................................................................................................................................10
P9) Competitive Strategies (ways of competing):......................................................................................12
1. Cost Leadership.............................................................................................................................12
2. Differentiation...............................................................................................................................12
3. Focus.............................................................................................................................................12
P10) Importance of international trade, economic and global market:....................................................13
P11) Impact of two policies of EU:.............................................................................................................14
P12) Economic Implications of being part of EMU:...................................................................................14
M1) Appropriate Price:..............................................................................................................................15
M2) Pricing Strategy..................................................................................................................................16
Conclusion:................................................................................................................................................17
References:................................................................................................................................................18
Business
Environment2
Introduction
T-Mobile is a larger and famous mobile operator in the UK, however many countries in the
world. I have chosen T-Mobile as my assignment topic.
FACTS AND HISTORY
T-Mobile is a German mobile telephone provider, owning of Deutsche Telecom. It is operating
several GSM networks in United Kingdom, Europe and the United States. T-Mobile also has
financial stakes in mobile operators in central and Eastern Europe. T-Mobile has 150 million
subscribers making the world’s seventh largest mobile telephone operator.
In Germany, it is home market; T-Mobile is the largest mobile phone subscriber with almost 36
million subscribers. The highly profitable GSM network in Germany is scheduled to be
supplemented and ultimately replaced byUMTS, for which T-Mobile spentEUR8.2 billion in
August 2000 to acquire one of the six licenses for Germany.
T -Mobile UKstarted life asMercury One2One, a GSM mobile network operated by the now-defunct
Mercury CommunicationsLater known simply asOne 2 One. It was the world's first GSM 1800 network
when it was launched in September 1993. In its final days it was operated as a joint venture between
Cable and Wirelessand American cable providerMedia one Group, which had a number of investments
in Britain dating back to its days as the US West Media.
Business
Environment3
ABSTRACT
In this report in the first task the area about T-Mobile such as its mission, values, and objectives
will be discussed along with the influence of the stakeholders. In the second task I will define the
economic, social, and industrial policies and how they put impact on T-Mobile. In the third task I
will discuss about market structure of T-Mobile, market forces and competitive strategies of T-
Mobile. In the last part international trade, policies of EU and economic implications of EMU
will be discussed in respect of T-Mobile.
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