Business and Business Environment: Tesco Case Study
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This report provides an overview of different types of organizations and business functions with a case study on Tesco. It also includes a PESTLE and SWOT analysis to understand the external and internal factors affecting the business environment.
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BUSINESS AND BUSINESS ENVIRONMENT
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Table of Contents INTRODUCTION...........................................................................................................................3 PART 1............................................................................................................................................3 An overview of different types of organizations.........................................................................3 Explanation of Tesco with its key aspects...................................................................................4 Different business functions for Tesco........................................................................................6 PART 2............................................................................................................................................8 PESTLE Analysis........................................................................................................................8 SWOT Analysis...........................................................................................................................9 Reflection of key findings..........................................................................................................11 CONCLUSION..............................................................................................................................12 REFERENCES................................................................................................................................1
INTRODUCTION Business environment is referred as the collection of all the external and internal factors such as customer needs, employees, government market trends etc. which has a significant influence upon the decision making process of a business organization. These factors may directly or indirectly have an impact on the overall productivity of a company in the industry. The determinants in the business environment encourages the businesses to make effective changes in their business strategy in order to gain advantage (Möller, Nenonen and Storbacka, 2020). There are different types of business environment which are created by the businesses that are helpful in increasing the overall success of the business in the competitive industry. The current report will be based on Tesco which is one of the most popular supermarket chains in the UK. The company provides wide variety of products and services to their customers which is beneficial to grow. This report will explain an overviewof different types of organizations with growth of international business environment, explanation of the chosen organization, different business functions of the chosen organization, PESTLE analysis to identify various macro environmental factors, SWOT analysisand reflection of key findings of their influence on the decision-making process. PART 1 An overview of different types of organizations Therearedifferenttypesoforganizationswhichareoperatinginthebusiness environment which have a major contribution in the overall development of a region. They have unique features and structures that help them to gain competitive advantage in the industry. Private organizations are the businesses which are aimed for-profit and are considered operate without any collaboration with the government. Sole proprietors, partnerships, SMEs etc. usually come under privately owned businesses which have a major focus on earning profits and achieving better growth in the industry. Pentland Group is one of the most successful privately owned business organizations in the UK retail industry having a significant brand image in the market. It offers high quality products in the sports section and is known as a popular brand in the market of UK(Abu-Rumman, 2021). Public organizations sell their portion of shares to the public directly in order to arrange large amount of capital for business operations. Tesco Plc. is a successful supermarket chain
having a significant market share in the UK retail industry. This company has a wide network of operations in different countries which has been crucial for the business to grow in the competitive industry. It operates on a large scale with many employees in their business which contribute towards the growth of the business in the industry. Voluntary organizations are composed of individuals who come together in order to provide aid or services to people who need help. These are non profit organizations which helps the business to gain better advantage and create opportunities for the organization to increase their development opportunities in the industry. British Heart Foundation is a research charity organization which provides services related to cardiovascular problems(Cepel, 2019). It is an influential organization which consistently runs effective campaigns for promotion heart care in order to enhance the health benefits of the general population. It is helpful reducing the health issues which are faced by the business in the country. International business environment has experienced massive growth with the help of various factors that have a major contribution the business environment. The changes and developments in different sectors such as technology, education, economy, import & export etc. have facilitated the overall international business environment. The business organization have been able to expand their services at a global level and achieve better recognition in the industry. The amalgamation of various traditions, beliefs and attributes of different businesses and consumers has been one of the major reasons for the overall growth of the industry. The communication and connectivity has become which is crucial to conduct the daily business activitieswithbetterconvenience.Candidatesareabletogainemploymentindifferent organizations where they aspire to get selected which also helps in enhancing the talent pool of businesses. The international business environment has achieved better growth due to these aspects and has been able to gain better advantage in the industry. Explanation of Tesco with its key aspects Background details Tesco Plc is a multinational supermarket chain which is having a crucial existence in the retail industry of UK. The business organization has its headquarters in the Welwyn Garden City, England and it was founded in the year 1919 by Jack Cohen. Tesco has expanded in various markets globally since 1990s focussing on diversifying its services and gaining better market
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share in the international markets(Cepel and et.al., 2019). It has gained the trust of the customers which is helpful for the business to grow and achieve better success in the industry. The brand name of Tesco has become familiar to the customers as they want to purchase these products more frequently in their daily life. Products and services Tescoprovidesawiderangeofproductsandservicessuchasclothing,books, electronics, software etc. to the customers which is helpful for the business to fulfil the maximum needs of individuals effectively. It has expanded its collection of products which it offers to the customers which has created various opportunities for the business to grow in the industry. Size and scope Tesco is one of the largest organizations in the food retail industry which operates with around 4074 stores at different locations in various countries. It has over 32600 individuals which are working towards achieving the aims and objectives of the business(Belyaeva, 2018). It has strong brand equity in the market as the customers have developed a trust over the products and services which are offered by the brand to them. Vision The organization has a vision to become the most valued business in the world fulfilling the needs of customers and the communities in which they operate. Mission Tesco's mission is to make a better business environment where all the key stakeholders and the can gain the maximum satisfaction from the activities which are undertaken by the business. Business objectives To maximize the profits and sales of the businesses by cutting their prices and expand existing stores to new markets which will be helpful in attracting more customers towards the brand. To introducer healthy food options for the population for improving the health condition of people and engage the customers towards the businesses practice who are interested in maintaining their health.
To develop a large e-commerce store for remaining relevant in the changing business environment which will be helpful in providing the customers with better service. To provide better employment opportunities for people in different remote locations in order to improve their economic development. Organizational and legal structures Tesco has a hierarchical organizational structure which helps in the business to organize their businesses operations and function in vertical flow of authority. Different positions and structures are added in the business environment for improving the sustainability of the business (Belás and et.al., 2019). It is helpful in simplifying the management of crucial operations of the business on a regular basis which is beneficial to enhance their services and gain better advantage in the industry. Information about stakeholders The major internal stakeholders of the business are its employees, board members, managers, shareholders etc. who have a major contribution towards the overall development of a business in the industry. The employees of the Tesco are highly qualified having and helps the businesses to enhance their performance in the industry. The external stakeholders such as customers, government, suppliers, competitors etc. have a major influence over the decision making process of the business. Changes in the interests of these stakeholders may increase difficulties for the organization to manage their productivity in the business environment. Different business functions for Tesco There are different functions in a business environment which are helpful for the organization to enhance them and manage their daily activities appropriately. These functions have certain specific roles which creates better opportunities for the business to grow in the industry. Organizing these business functions plays an important role in increasing the success of the business in the industry. There are four types of business functions which are discussed below: Human Resources The HR department is mainly responsible for managing employees of the business in order to fulfil the needs of the business in the industry. It is helpful in identifying the workforce needs of the business in order to recruit high quality candidates towards the development of the business(Črešnar and Jevšenak, 2019). It focuses on providing training and development
activities to the employees which is beneficial for improving their performance in the business environment. The management of rewards and appraisals of employees is also conducted by the HR which is helpful for the employees to achieve better growth opportunities in their company. With the help of different aspects, the business is able to grow and produce better quality of output for the business to grow in the industry. Operations It is also understood as the production function which is responsible for managing all the operational activities of the organization effectively. This function is responsible for producing goods and providing services to the customers which is beneficial for the business to achieve growth. With the help of this function, the business is able to increase the utility of their inputs and create better opportunities for them to achieve success in the industry. The organization may highly focus upon achieving better consistency in providing quality services to their customers which is a positive factor for the business and plays a vital role in the overall development of the company. It is helpful for the other crucial areas of the business to manage their work and create better opportunities for achieving growth in the industry. Marketing Themarketingdepartmentisresponsibleforthepromotionalactivitieswhichare undertaken by the business in order to promote their products and services. There are different aspects which are dealt by the marketing department on a regular basis such as product development,distribution,customerrelationshipmanagement,marketresearchetc.The employees under this department work towards improving the brand image of the organization in the competitive industry which may create better opportunitiesfor the business to grow (Gogokhia and Berulava, 2021). These activities may have a negative influence over overall development of the Tesco in the market which plays a vital role in creating better sustainability for the business in the industry. Finance This function of Tesco deals with the daily accounting needs and practices of the company which is necessary to maintain the overall profitability of the company in a competitive business environment. Providing adequate financial to the management is a major factor for the organization which has a significant role in increasing the overall effectiveness of the brand in the industry. They work upon strict policies and procedures which are followed in order to
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minimize the possibility of errors in the company's financial records. This function further provides help to the other areas by provide appropriate budgeting information to them which is crucial for them to create better impact in the business environment. These factors are crucial for the business to manage their daily operations appropriately and increase their overall productivity in creating better opportunities for the business to grow in the competitive business environment. By analysing these areas appropriately, the business will be able to provide better assistance to their employees and achieve their short and long-term goals. Organizational Chart PART 2 PESTLE Analysis PESTLE analysis is an effective framework which is helpful in analysing the external business environment of an organization. There are several factors which are included in the external environment which have a significant impact on the overall organization. These factors include: Political Factors Changes in the corporate taxation and fiscal policies by the governments may have a negative influence on the overall operational capability of the organization in the global retail industry. Instability in the political environment of various countries is another significant factor which has a major role in creating difficulties for the business to grow in the industry(Rimita, Hoon and Levasseur, 2020). There are certain positive influences of this factor as well because Business Functions Human Resources OperationsMarketing Finance
the governments offer special services to the supermarket giants which provide employment opportunities in a large quality for the population of the country. Economic Factors Thereare frequentmodificationsin thetaxationsor monetarypolicyof different countries which has a significant impact on the overall profitability of Tesco. Due to these aspects, the business may lose its stability in the industry and get affected by these changes in the structure of the economic conditions of the retail industry. The economic crisis may have a negative impact on spending capacity of the customers which is a major consideration for the business to achieve success in the industry. Social Factors The social trends and promotional activities on social media platforms are positive factor for the business in order to increase its productivity in the business environment. Customers have developed a trust over the products and services which are offered by the business to them which is beneficial for the business to grow in a competitive industry. There are certain negative impact of these social trends as the customers have started become more aware towards healthy foods which may have significantly decreased the sales of unhealthy food items by the business. Technological Factors Advancementsinthetechnologicalsectorhavecreatedvariousdevelopment opportunities for Tesco in the industry. With the help of these services the business has been able to develop effective e-commerce store for their customers which is appropriate in attracting more customers towards the business(Vlados and Chatzinikolaou, 2019). The advanced technological tools such as Big Data and AI has facilitated the customer data management process of the business which is successful in analysing their needs and wants and providing them with better satisfaction. Legal Factors Government legislations and policies have a direct impact on the performance of the business in the retail industry. Various restrictions are imposed by businesses in order to regulate the quality check of the food products which are provided by the Tesco to their customers on a regular basis. These aspects may not be beneficial for the business to maintain their sustainability in the business environment as these restrictions may reduce the overall effectiveness of the company in the industry.
Environmental Factors The carbon footprint released by Tesco in the environment may have a negative influence on the sustainability of the areas where it is operating. These aspects are not beneficial for the business as governments might impose restrictions on the business to operate successfully in the business environment and create better opportunities for achieving growth in the industry. The waste products released on regular basis is a major cause for pollution in the environment which is unacceptable in various nations. In order to overcome this situation Tesco may take effective steps and reduce their contribution in the environmental degradation. SWOT Analysis SWOT analysis is an appropriate framework which is effective inanalysing the internal business environment of and organization which provides a better understanding of the strengths and weaknesses, threats and opportunities which are present with the business. The factors in this analysis are as follows: Strengths Tesco has a significant market share in the retail industry which is its one of the main strengths which helps the business to build and effective brand image among their customers. Innovative practices undertaken by the business is another crucial strengths which is useful in attracting more customers to buy the products and services which are offered by the supermarket chain(Krajnakova, Navickas and Kontautienė, 2018). The organization has a positive approach towards their business practices which motivates them to adapt better solutions even in the situations like pandemic. With the help of these strengths the organization is able to establish a better business among their customers which provides them with the better options to grow in the industry. Weaknesses Shortage in the products is a major concern for the business which reduces their capability to serve the customers and fulfil their satisfaction needs. This factor further creates a negative impact on the business to manage their inventory and help the business to have a control over their products. The changes in leadership of Tesco may create conflicts in the business environment which are not suitable for the business to achieve success in the industry. These changes in the leadership may reduce the trust of employees in the management decisions which may have a negative impact on the business.
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Opportunities Tesco can build alliances with other brands which have a significant market share and customer base in the industry which is crucial for the business to attract more customers by offering them with attractive products and services(Kiseľáková and et.al., 2019). Expanding their business into new markets can be another effective opportunity which may increase the overall impact of the business in the global business scenario. The business can strengthen their online selling platforms in order to provide better convenience to the customers and increase their effectiveness in the industry. Threats Competition from big supermarkets chains may create potential threats for the business in order to sustain in the market. The economic crisis in the global business environment due to the recent pandemic and war like situations has a deep impact on the overall profitability of the company in the industry. Reflection of key findings These internaland externalfactorsmaycreatedifferentcriticalsituationsfor the company which makes it difficult for them to stay with their original decisions. It becomes necessary for the business to make effective changes in their decision-making process which is helpful for them to gain better advantage in the industry. These factors interrelate and have a significant impact on each other which is either beneficial or harmful for the business. Tesco has a significant market share in the global retail industry which may increase its opportunities to expand in various other regions and markets in order to achieve growth(You and et.al., 2019). These expansion opportunities have a significant influence over the global presence which the business has in the international markets. The innovative approach of Tesco towards the business practices is useful for the business to develop an effective online platform and attract more customers towards the company. With the help of these strengths the business may be able to develop better opportunities the industry which will be helpful for it to grow in the competitive business environment. It can be useful for the business to enhance their key strengths which will provide them with better capability to achieve success in the industry. Shortage in the products of Tesco which restricts it to provide better satisfaction to the customers is a factor that has a negative influence on the overall sustainability of business in the industry. This weakness of the business may reduce its competitive advantage in the industry and
give their key rivals an opportunity to enhance their dominance in themarket. It may not be suitable for the business as due to this factor the business may lose its attractiveness to the customers which can create difficulties for the organization to grow. The frequent changes in the leadership of the business may not be beneficial for the business to grow and enhance their services which are crucial for achieving competitive advantage in the industry(Kozubikova and et.al., 2019). Due to this weakness of the business, it may not be able to make crucial decisions in the tough times of the war and Covid-19 pandemic. It may have a negative influence over the company to manage their stability in the complex business environment which plays a vital role in the overall development of the business. CONCLUSION It has been concluded from the above report that business environment consists of several internal and external factors which have a significant impact on the overall effectiveness of a company in the industry. There are different organizations which are working in varied sectors that have various purposes to carry out their daily business or non-business practices. Different types of business functions have specific roles and duties assigned to them, but they interrelate with each other and have a significant connection between them(Głodowska and Pera, 2019). The relation between these activities plays a major role in enhancing the overall success of the business in the industry. The coordination between these aspects creates better opportunities for companies to gain better advantage in the industry and improve their overall impact. SWOT and PESTLE analysis are major evaluations tools which have been used by the businesstointerpretspecificinternalandexternalfactorswhichhaveaneffectonthe development of the business. Due to these factors the business have been able to experience growth or downfall in the industry. They are interrelated with each other and have an influence on the overall decision-making process of the business in the industry.
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