Business Environment: Types of Business, Market Structures and E-commerce Marketplaces

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INTRODUCTION
• The presentation will discuss about business environment and
different types of business present in the market area.
• Along with this, brief overview of types of company will be discussed
such as public, private and third sector.
• Moreover, the presentation will cover about different types of market
structure and e-commerce market places.
MEANING OF LOCAL, NATIONAL AND GLOBAL
BUSINESS
•LOCAL: It is known as type of business that sells product and services to
customer of its own geographic area such as cities and town.
•NATIONAL: It is known as organization that operates in various states and
have headquarter established in another country (Nudurupati, Garengo and
Bititci, 2021).
•GLOBAL BUSINESS:
• It is known as company that operates and server their services worldwide
such as factories and distribution centers.MEANING OF THE PUBLIC, PRIVATE AND THIRD SECTORS
• PUBLIC: It is known as business which is owned by government
authorities of the country and there can be partial ownership
between central and states.
• PRIVATE: This type of organization are controlled and owned by
individual. It run with the motive of fulfilling the need of general
public by giving them innovative goods and services.
• THIRD SECTORS
• It is known as company which is not privately and publically owned
and control (Betti and Sarens, 2020).
• It provides social services to the customer and play important role in
development of society. For example: NGO’s and Charities.
BRIEF OVERVIEW OF A LOCAL, A NATIONAL, AND A GLOBAL
BUSINESS
• LOCAL BUSINESS: Is known as company that operates in particular
geographic area it sells goods and services near surrounding of
communities.
• NATIONAL: It is known as company that operates in particular country
and distribute their good and services to its domestic market.
• This type of organization is present in every industry such as retail,
healthcare, baking etc (Sołoducho-Pelc and Sulich, 2020).
• GLOBAL BUSINESS: This type of organization operates in various
countries but also provide facilities in home country.
• It is also known as international business as they produce goods
domestically and sell internationally and locally.