Business Environment: Governance, PESTEL Analysis, and National Express

Business Environment

Table of Contents
Introduction......................................................................................................................................1
Task 1 ..............................................................................................................................................1
Examine how the company is governed and structured..............................................................1
Task 2 ..............................................................................................................................................3
Assess the importance of PESTEL analysis...............................................................................3
Task 3 ..............................................................................................................................................5
A) PESTEL framework to analyse the external environment.....................................................5
B) Analysis of PESTEL framework in context to National Express..........................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
Business environment in organisational context include different environment of the
company which impact its working in an economy either directly or indirectly to the company.
However, the both types of environment that is. Internal and external environment have it own
significant impacts depending upon the type organisation and the area of the company where
they operate (Hamilton and Webster, 2018). It is considered that internal factors of the
environment have significant control by the company. That means company can change them or
mould them as when they need. But in External factors of environment company have less or no
control over them. Hence they are the most important for company as they need continuous
attention in order to maintain the competitiveness of the company and also avoid any
complexities. In order to gain more knowledge about business environment and its impact on the
business the researcher have use National Express Group, as exemplary company. With the help
of this researcher will attempt given tasks. Report will highlight business environment in
context to National Express and its environmental significance and finally will use PESTL
framework.
Task 1
Examine how the company is governed and structured.
National Express Group one of the major public transport company which function with
bus, coach and rail services in the UK, Continental Europe, North Africa, North America and the
Middle East. The company operate as transportation service company around eight nations
namely; UK, USA, Spain, Germany, Morocco, Canada, Switzerland, Bahrain. Specifically the
company share strong foothold in UK and Spain (National Express our- businesses. 2020). The
company is the second largest school bus service provide in America.
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Illustration 1: Our Business

Also urban bus service in USA followed by Spain, Morocco, Canada and UK.
And Rail service in Germany.
History of National Express . Around 1992 the company listed itself on London Stock
Exchange. The company then put all its effort towards is one of the significant objective of
becoming UK's leading transportation company and so the company acquire West Midlands
Travel into National Express in 1995. With that in mind company at first diverse its operation
from bus to rail. In 1996, company enters in Rail market in UK. After that the company try to
enter different international market to expand it business globally in 1998, National Express
enter into US market to capture school bus service by acquiring Durham School Service. By the
year 2004 company entered in London for city bus service by acquiring Travel London. By
2007, company acquired two companies to grow its operations. In 2015, company started joint
venture with Bahrain Public Transport Company in Bahrain and in the same year company enter
into rail market in Germany. By the year 2019, National Express made strategic investment in
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Illustration 2: Our Business
Illustration 3: Our Business