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Business Environment of Tesco : Project

   

Added on  2020-07-23

10 Pages2863 Words85 Views
BUSINESSENVIRONMENT(Project 2)

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Positive and negative impact of macro environment............................................................11.2 PESTLE model of the macro environment over the firm....................................................3TASK 2 ...........................................................................................................................................42.1 Internal and External business analysis of firm....................................................................42.2 Strengths and weaknesses interlinked with external macro factors......................................62.3 SWOT analysis impact on decision making process............................................................62.4 Implication of macro and micro factors on business decision making.................................7CONCLUSION ...............................................................................................................................7REFERENCES ...............................................................................................................................8

INTRODUCTIONBusiness environment compose of various factors which are directly affectingperformance of business organisations. The environment is composed of two different factorssuch and internal and external which are greatly affecting operations of business. The internalfactors compose of employees, management and external factors compose of customers,stakeholders, suppliers etc. the report contains the study about impact of business in negative andpositive ways, the use of PESTEL analysis in order to resolve all type of difficulties which arefaced by business. Internal and external business analysis are helpful in order to analyse allstrong and weak points of business.TASK 11.1 Positive and negative impact of macro environmentIn modern business environment there are different factors which are affecting positionsof firms at market places in effective ways. There are different macro environmental factorswhich are greatly affecting growth and productivity factors of business. This can be achievedwith the help of conducting PESTEAL analysis in order to find out all the factors which mayaffect business activities (Baraya, Budden and Escobar, 2011). These factors are having bothpositive and negative impact on various business operations.The Positive and negative impact of business environment is described below as:Type Positive impact Negative impact Political factors These factors consist of various tradepolicies, rules and regulations which areimposed by government. If governmentmake plans in order to minimise taxrates on retail products then it will beadvantageous for TESCO as they caneasily expand there business operationsat national and international areas.Government authorities are in favour ofglobalisation thus they are investingmoney for development of retail sector.These factors are uncontrollableas there are instability in plansand policies which are executedby government. Thus it greatlyaffects growth and productivityof business and they are not ableto achieve success in theiroperations. Brexit is greatlyaffecting GDP and sales ratios offirms.EconomicalIn this globalised world there are manyThese factors are having negative1

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