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Business Environment of Whitbread Plc : Report

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Added on  2020-01-15

Business Environment of Whitbread Plc : Report

   Added on 2020-01-15

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BUSINESSENVIRONMENT
Business Environment of Whitbread Plc : Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1: CORPORATE GOVERRNANCE AND ORGANIZATION STRUCTURE.................1TASK 2 EXTERNAL ENVIRONMENT........................................................................................3TASK 3: COMPETITIVE ENVIRONMENT.................................................................................5TASK 4 CONCLUSION AND RECOMMENDATIONS..............................................................6REFERENCES................................................................................................................................7
Business Environment of Whitbread Plc : Report_2
EXECUTIVE SUMMARYBusiness environment can be defined as sum total of all the internal and external factorswhich can hamper the functioning of business organization. Further, there are several externalfactors which are uncontrollable and ventures have to take relative steps to improve theirperformance as well as productivity. This report emphasizes on understanding competitiveenvironment as it will give reader an idea regarding competition which organization faces withinthe industry. PEST analysis also showcases different environmental factors which venture has toconsider for increasing their revenue and productivity when compared with their majorcompetitors. The organization undertaken for the present study is Whitbread plc which is amultinational hotel; coffee as well as restaurant company have its headquarter in UK.
Business Environment of Whitbread Plc : Report_3
ORGANIZATION PROFILEWhitbread Plc is a multinational hotel group, coffee shop and restaurant chain operated indifferent countries. It is having its situated in Dunstable, UK. Company's largest division isPremier Inn i.e. the largest hotel brand in UK and provides around 650 hotels and more than50,000 rooms. Company also owns Costa Coffee chain that has 3,080 shops across 30 countriesand is the world second largest coffee shop chain.
Business Environment of Whitbread Plc : Report_4

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