Importance of Corporate Social Responsibility for TUI plc

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Added on 2022/12/13

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AI Summary

This article discusses the importance of corporate social responsibility (CSR) for TUI plc, a leading tourism group. It explores how CSR helps in improving the company's public image, increasing brand awareness and recognition, and enhancing customer engagement. The article also applies Archie Carroll's Pyramid of CSR to TUI plc, highlighting the company's economic and legal responsibilities.

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Importance of Corporate Social Responsibility for TUI plc

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