Importance of PESTEL Analysis for National Express Group

BUSINESS ENVIRONMENT

Table of Contents
Introduction ...............................................................................................................................3
Task 1..........................................................................................................................................3
Determine how your chosen company is governed and structured........................................3
Task 2 .........................................................................................................................................4
Task 2 .........................................................................................................................................6
Determine the importance of carrying out PESTEL analysis for National Express Group........6
Task 3 .........................................................................................................................................7
Use the PESTEL framework to analyse the external environment of National express group .7
CONCLUSION ...........................................................................................................................11
REFERENCES.............................................................................................................................12

National Express PLC
Introduction
“A common tool of analysis of the business environment is the PESTEL analysis.
PESTEL stands for political, economic, social-cultural, technological and
environmental dimensions. The dimensions of the environment are
interrelated. In so far as the PESTEL takes the dimensions separately, it is a
blunt tool for analysis” (Morrison, 2020).
Task 1
Determine how your chosen company is governed and
structured.
“National Express Group is a leading public transport operator with bus, coach
and rail services in the UK, Continental Europe, North Africa, North America
and the Middle East. Passengers made 938 million journeys on our services in
2019.”( nationalexpressgroup.com)
National Express Group started on London Stock Exchanged, back in 1992. In
1996, enters United Kingdom rail market with acquisition of Gatwick Express
and Midland Mainline after that, in 1995, the Acquisition of West Midlands
Travel became one of the UK’s largest bus companies. In 1998, National
express enters United States transport market with acquisition of Duhram
School Services. 2004, was the year when National Express enters on London
bus market with acquisition of Travel London after that in 2005 enters Spanish
coach and bus market with acquisition of Asla and not only, in 2007 they
acquest the Continental Auto. 2012, was the year when National Express
integrate Petermann into the North America business and launch of the
National Express foundation to support young people. In 2015, launch of joint
venture with Bahrain public Transport Company to operate bus service in
Bahrain, and, entered German rail market operating the Rhine-Munster
Express. In 2017, they decided to sale of the c2c rail franchise to Trenitalia.
2019, was a development of shuffle service across the USA through a strategic
investment in WeDriveU and on top of that they start of the bus operations in
Rabat and Casablanca. Last year, 2020, National Express, acquired the Lucketts
Travel Group across the South of England and launched National Express
Transport Solution bringing together the Kings Ferry anTask 2 d Lucketts
businesses.

National Express is governed by a board of directors and has a heretical
structure.
“The Board provides leadership of the Group and direction for management. It
is collectively responsible and accountable to the Company’s shareholders for
the long-term success of the Group and for ensuring the appropriate
management and operation of the Group in pursuit of its objectives. The Board
is responsible for setting the Group’s strategy, values and standards and
ensuring Task 2 that the necessary controls and resources are in place to
deliver these. “(nationalexpressgroup.com, National Express Group PLC Annual
Report, 2019, p.56)
National Express, operates under the delegated authority of the Board and
within formal terms and references.
Task 2
Chairman
1.Sir John Armitt CBE N SE
Appointed: January 2013 and as Chairman February 2013
Executive Directors:
Dean Finch
Group Chief Executive
Appointed: December Task 2 2005
Sara John
The CEO. Task 2
Appointed: 5 March 2017
2. Chris Davies
Group Finance Director
Appointed: May 2017
Matt Ashley Group Business
Development Director
Task 2 Appointed: May 2015 and to his current role August 2019