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Introduction to Business Environment

Explain different types and purposes of organisations; public, private and voluntary sectors and legal structures.

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Added on  2020-06-04

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1 TASK 2 1 P3 1 TASK 33 P4 3 TASK 44 P5 4 P6 6 CONCLUSION 7 REFERENCES 8 INTRODUCTION Business environment involves external and internal factors pose impact negative and positive effects in business operation of organisation. Below mentioned are organisational functions of Argos and their influence upon other organisational divisions: Marketing: One of the most important department of an organisation whose purpose is to promote product and service is known as marketing. Various activities that are associated with marketing department

Introduction to Business Environment

Explain different types and purposes of organisations; public, private and voluntary sectors and legal structures.

   Added on 2020-06-04

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BUSINESS ENVIRONMENT
Introduction to Business Environment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 and P2 are covered in PPT................................................................................................1TASK 2 .....................................................................................................................................1P3 ...........................................................................................................................................1TASK 3............................................................................................................................................3P4............................................................................................................................................3TASK 4............................................................................................................................................4P5............................................................................................................................................4P6 ...........................................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONBusiness environment involves external and internal factors pose impact negative andpositive effects in business operation of organisation. Business environment provides manyadvantages to company such as- it helps in identifying opportunities and threats, give properdirections for growth of company, initiate continuous learning, helps to analyse competition andidentify company strengths and weaknesses. Argos is a retail company which was founded in 1972 and is situated in United Kingdomand Ireland. This company trade through two main sources that is online media and physicalstores. They have products from different brands which include health and beauty products,skincare and nail products etc. This assignment will focus on different types and purpose of organisation andrelationship between different functions. Analysis of internal and external factors of macroenvironment with the help of PESTEL and SWOT Analysis has been performed in thisassignment. TASK 1P1 and P2 are covered in PPT.TASK 2 P3 Argos is a multinational brand for providing retail service to its customers. It is essentialfor company to manage their operating activities to maintain certain ratio of profit and income.Company has established their business structure in appropriate manner which help in managingactivities that are associated with business. Using this structure company provide effectiveservices in every division that are associated with its business environment. Below mentioned areorganisational functions of Argos and their influence upon other organisational divisions: Marketing: One of the most important department of an organisation whose purpose is topromote product and service is known as marketing. Various activities that are associated withmarketing department is to advertise, promote, position companies product in order to increasecustomer base and market segment. It analyses market research based upon demand and supplyfrom customers and buyers. Marketing function delivers combine result of every other functional1
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units. Argos follows its marketing strategy by reaching out to its customers as far as possible.They distribute brochures, organise campaign, develop promotional activities, advertise theirproducts to customer of UK. Now, store is available on online platform, it has targeted itsmarketing practice by promoting them on social media sites. To attract customers they providediscounts to frequent visitors. This help in increase of sale and profit by integrating services fromevery other departments and presenting them to customers in terms of products and servicesassociated with them. Human resources: Under this functions, recruitment and selection of workforce that arerequired for an organisation is done. Using this unit, HR of Argos identify need and requirementof employees in store and conduct interviews accordingly. Apart form appointing employees forstore, they also analyse need workforce in other functional units and fulfil it appropriatecandidate that possess desired skills and capabilities. Main purpose of HR department is tomaintain harmonious relationship between staff and employees in order to accomplishorganisational goals and objectives. Also, HR of Argos conducts training and developmentprograms in regular intervals to motivate their employees which will maintain their dedicationtowards company. This will not only help them to polish their skills but will also develop them inboth professional as well as personal manner. Finance: Under this function, funding to conduct operation in other units is evaluated.Generally, activities here are kept confidential and various experts are appointed for performingevaluation process. In Argos, accounting manager handles all financial decisions such astaxation, billing, operational cost, return on investments, etc. This department must perform itsoperations in effective manner otherwise huge monetary loss can be suffered by company. Operation: One of the most important and functional unit any organisation is itsoperational unit. Argos, has its operational department working as per the needs and demand ofcustomers. Under this segment, outcomes form other units such as human resource, marketingand finance play important role and helps by providing information along with competentworkforce that respond as per the needs of customers. Information technology: With advancement in technology, there comes new functionalunit in organisation which is information technology. Use of IT has not only minimized manualwork but also helped by providing reliable information that result in effective decision-making.Argos uses RFID in all of their tags used on products to provide their customers with fast and2
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