Business Environment

BUSINESS
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1................................................................................................................................................1
1.2................................................................................................................................................3
1.3................................................................................................................................................5
TASK 2............................................................................................................................................6
2.1................................................................................................................................................6
2.2................................................................................................................................................8
2.3................................................................................................................................................9
TASK 3..........................................................................................................................................10
3.1..............................................................................................................................................10
3.2..............................................................................................................................................11
3.3..............................................................................................................................................11
TASK 4..........................................................................................................................................12
4.1..............................................................................................................................................12
4.2..............................................................................................................................................13
4.3..............................................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Global business practices has designed unique measures to operate organizational
functions within the economy. The environment which encompasses all commercial activities in
order to create an effective impact on the organizational growth is termed as business
environment (Kang, Lee and Kim, 2010). It encompasses the internal and external environment
which creates a valid and effective impact on the organization growth. Business environment
develops a foundation to analyse the factors and issues which has direct and influence on the
profitability of the company.
TASK 1
1.1
There are different types of business units which exists within the economy and carries
out their operations in order to meet the set objectives. The purpose and objectives of business
operations vary highly on the basis of internal business policies and predetermined business
objectives (Cronan and et. al., 2011). There exists sole trading units, partnership firms, public
and private companies, franchises etc. which operate at different levels and with different
organizational requirements. The following examples will develop a clear and effective overview
about types and purposes of business units:
 University Hospital Bristol: It is a larger organizational chain operated under government
aided foundations. It is the part of NHS trust. University hospital of Bristol is a
government business units operating in UK from considerable time period. The aim of
the business is to enhance healthcare services for the people of the country. This business
unit has a considerable impact on the health care industry of the economy. As per the
organizational websites the mission of the company is to deliver quality and advanced
health care services to the people of UK at considerable rate in order to minimize health
inequalities within the market (Flynn, Valikoski and Grau, 2008). The purpose of the
business operation of the company is to enhance social welfare and harmony within the
society. This government aided unit provides free services or services at a very nominal
prices. The aim of the company is to stabilize society rather than earning profit.

 Thorpe Park: This is a business unit which operates within UK in the entertainment
industry. The company has developed theme parks and temporary hotel chain in England.
This is a private organization operated by Merlin Group. The company focuses on
providing unique and memorable entertainment experience to its consumers. The major
aim of the business is to enhance profitability of the business by providing quality
services to its consumers (Grayson, Johnson and Chen, 2008). The organization operates
for 9 months in the year with the sole purpose of enhancing sales through providing
innovative entertainment services. The organizational slogan 'An Island Like No other'
provides a unique identity to the business and helps in creating wide market demand.
 Primark: This is a multinational fashion retail operating effectively within the global
world. Primark is a subsidiary company of ABF and has established more than 238 stores
in across the globe. This public sector organization has established a well developed
brand image within the market (Harris and Rae, 2009). This fashion retail units provides
a wide range of products and services for its consumers. The company is operating
globally with the mission of becoming the market leader of fashion industry by meeting
consumers needed efficiently and providing quality products and services to its buyers.
The aim of the company is to enhance market share and focus of the society well being.
The objective of the business operation are to ensure the growth and development of the
business in order to make shareholder grow along with the organization.
1.2
Stakeholders are the significant part of the business unit. These are the people who are
directly affected by all the decisions taken by the company for growth, development or other
related decisions as well. Stakeholders affect the business operations and are affected by the
same. Primark is a globally established fashion retail unit operating efficiently around the world.
This public sector unit has different stakeholders who directly or indirectly impact the business
operations. The major groups of stakeholders of the company who directly impact the business
decisions are discussed henceforth.
Internal stakeholders: These are the people who are the part of the business units and the
company has a control over their actions. Company can directly approach internal stakeholders
and develop effective measures of communication with them.