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Business Essential - Marvin and Smith’s Coffee Shop

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Added on  2020-06-04

Business Essential - Marvin and Smith’s Coffee Shop

   Added on 2020-06-04

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BUSINESS ESSENTIAL
Business Essential - Marvin and Smith’s Coffee Shop_1
Table of ContentsINTRODUCTION...........................................................................................................................11........................................................................................................................................................11. Selection of a country..............................................................................................................12........................................................................................................................................................12. Marketing mix in relation to the coffee shop expansion plan abroad.....................................13........................................................................................................................................................2Implications of the need for the Marvin and Smith to cover the wide geographical areas.........24. ......................................................................................................................................................2Financial information and evaluate the profitability...................................................................25........................................................................................................................................................3Summary about the business.......................................................................................................3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
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INTRODUCTIONExpansion of business is only possible when the profit that made is in excess that cansupport to develop an effective plan. It requires to have appropriate strategies to develop inwhich the taste and preference of people are identified and steps are taken to fulfil them. Focusof the study in making business expansion for Marvin and Smith’s coffee shop at Romania.1.1. Selection of a countryIn accordance with the research carried out, it is being identified that Romania is mostsuitable place for expanding the business. Main reason for selecting this country is that the typeof preference that local people have is positive towards coffee (Armstrong, Kotler and Brennan,2015). In this context, it will be favourable enough to selected this country as the firm will beable to attain profit as the cost that are included for the materials for developing coffee will below. More specifically, Tomis Port which is at Constanta city willing most suitable place wherecoffee shop can be established. This area is selected as the visitors to this area are and it will bebeneficial for the business. Apart from this, it can be stated that certain set of aspects that has tobe considered is in relation with man power and financial planning. When these are done inappropriate manner, then it becomes helpful enough to develop strong customers base. In accordance with the ethical consideration, all the information needs to be provided topeople at that location. When all individuals have appropriate understanding about the servicesand products, then it enables to develop positive perception within the mind of people. Further,for the type of structural challenges that are faced consists of in sufficient space of customers. Inthis context, it requires to have proper plan to be developed in which there are proper place forcustomers to enjoy their coffee. Apart from this, it also requires to have place for cooking andsitting of customers will be done in such a way that they are able to enjoy the port. 2.2. Marketing mix in relation to the coffee shop expansion plan abroadThere are four elements that are included in development of marketing mix. In thiscontext, below given are the elements included for coffee shop that has to be expanded aboard:1
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