Assignment on Conversion of Innovative Idea into Reality : Report on Printland

Added on - 06 Jun 2020

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Business Essential
Table of ContentsINTRODUCTION...............................................................................................................1TASK 1...............................................................................................................................1PART A..........................................................................................................................1PART B..........................................................................................................................2TASK 2...............................................................................................................................3PESTLE analysis..........................................................................................................3TASK 3...............................................................................................................................5Part A.............................................................................................................................5Launching of event........................................................................................................5Part B.............................................................................................................................5Budget..........................................................................................................................5TASK 4...............................................................................................................................6Different concepts of marketing.....................................................................................6CONCLUSION..................................................................................................................7
INTRODUCTIONThe trend of start-ups is increasing and young generation is preferring to becomea job provider instead of job seeker (Ashworth, 2012). A sound business idea canbecome the prime reason behind success of an organisation. This report is based on''Printland'', an online printing company. They print any kind of images on t-shirt, capsand pen. This assignment will discuss about the conversion of an innovative idea intoreality. Objectives, competitors and type of ownership of the enterprise will also becomean important part of this file. PESTLE analysis and launching of an event will beincluded in this project. Further, marketing plan will be explained at the end of thisassignment.TASK 1PART ABusiness environment is rapidly changing and companies that are focusing onyoung generation are attaining continuous success as youth always have a tendency ofspending more and saving less. Business idea by Printland is to print a kind of image ont-shirt, cap and pen and then sell it to the students of university. Buyers can select photofrom website or mobileapplication of the firm. They can also upload an image, whichthey want Printland to paste on their product. Whole business will be done throughonline mode and the items will be delivered at residence of students. This organisationis operating in e-commerce sector.This idea is innovative and will be successful because youth does not just wantto buy the product, they also like to design it (Wallnöfer and Hacklin, 2013). Theirordered item will be delivered within 24 hours without charging any money. These aresome features which will provide some extra to ''Printland'' over other players of themarket. This firm will focus on two main things, first is affordable products and second is''ASAP delivery''. There are many companies that are running the same type ofbusiness but they do not concentrate on affordable goods and their delivery time is alsoaround 3-5 days.CompetitorsWhy they are competitorsAlmamaterstoreThey offer same kind of services i.e.1
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