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Project Report on Oil and Gas Business

   

Added on  2020-09-03

10 Pages2532 Words32 Views
Business Essentialextended project

Table of ContentsINTRODUCTION...........................................................................................................................1Company overview.................................................................................................................1Market strategies....................................................................................................................1Porter five forces model.........................................................................................................2Brand value: ..........................................................................................................................5Positive aspects related with Shell company..........................................................................6Changes in position in recent time.........................................................................................6CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONBusiness is an essential aspect in which human beings are regularly engaged in some sortof activity in order to satisfy certain unlimited needs and wants. It has been necessary part ofpresent era. This is associated with production and distribution of products and servicesaccording to demand of customers (Saunders and Lewis, 2012). Business essential provide crucial analysis of marketing strategies that are require todetermine performance of every organisation whether related with Oil and gas industry. As, gulfcountries are primary sources of oil exploration sectors. This project report provides informationabout various oil and gas business as well as their competitors. The business is being analysed byusing porter's five forces model. Company overviewShell Company is an international group of energy and petrochemical industry. It is oneof the effective corporation which is operating without having any one support. This is one ofthe sixth oil and gas company measured on the basis of total revenues US$233.6 billion. It'sheadquarter is situated in London and England. In this, total number of employees working inthe company is about 92000 in more than 70 nations. Shell group is created by the amalgamationof two major rival companies such as Royal Dutch Petroleum of Netherlands and shell transportand trading company Ltd in UK. They are using advance technologies that can help them to take an innovative tool todevelop a sustainable energy in coming future. As a international energy company which isoperating in this specific manner to maintain its set standards of performance and ethical attitudetowards other competitors. Shell company value is based on core aspects of honesty, integrityand respect for every people those are associated with operations of the company (Becker,Kugeler and Rosemann, 2013).Market strategiesIn context to consumers, they need to identify effective aspects that are related with theOil and gas industry. Oilfield involves the best services related with petroleum exploration andmanufacturing sectors. But they sometime not deal in development of petroleum by themselves.It is mainly seen that successful companies employ marketing and sales initiatives to maintaintheir brand and sell crude oil in different parts of the nation. By using effective marketing1

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