Business Essential Introduction - Assignment

Added on - 08 Jan 2021

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Business EssentialIntroduction
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Part A..........................................................................................................................................3Part B...........................................................................................................................................4TASK 2............................................................................................................................................5PESTEL Analysis........................................................................................................................5TASK 3............................................................................................................................................7Part A..........................................................................................................................................7Part B...........................................................................................................................................8TASK 4............................................................................................................................................8CONCLUSION.............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONThis study will highlight business portfolio, where a well structured business planis designed whereNutribliss companyoffer varied range of food, dietary and nutritionproducts to the consumers at improved quality, taste and flavour. The study alsohighlights core objectives of the business which will help them maintain competitiveadvantage and leads to long term sustainability growth of the business. It furtheranalyse the macro environmental factors which influence the operation efficiency,performance and productivity ofNutribliss company through PESTLE analysis. It furtherdefines the event launch of the Nutribliss company with the proper budget plan. Lastly, italso outlines the marketing objectives, target markets, marketing mix and marketingstrategies of the Nutribliss company for long term sustainable growth and success of thebusiness.TASK 1Part ABusiness ideaTo open a dietary and nutrition products company which mainly focus onproviding superior quality products which will help enhance the health and quality ofindividuals. The main focus is to provide good quality nutritious goods according to eachindividual which helps in maintaining healthy lifestyle with reduced risk of chronicdisease and leads to improved overall health of the individual. It mainly focus ontargeting individuals to following healthy lifestyle by ensuring uncompromisedcommitment on quality. The goods would be provided at affordable price so that largenumber of consumers can be attracted which leads to higher customer base and marketshare (Hennig-Thurau and Houston, 2019). They also focus on improving quality andtaste of the products such as biscuits, bars, wafers, energy drinks, crunches which willattract large customers.Business focusTo provide customers with safe, wholesome, tasty and nutritious products toprotect health of consumers effectively and efficiently.
The aim is to hire professional nutritionist specialist, to produce healthy andefficient dietary and nutritious products.To divert attraction of consumers from junk food to healthy nutritiousconsumption which leads to improved heath benefits.Sector of businessThe sector of the business is food and nutrition industry which mainly focus ondelivering nutritionist and dietary products to the consumers at affordable price.Business locationThe business is located at Bristol, United Kingdom with the name ofNutriblisswhich provide food, dietary and nutritious products to the customers.Medium of businessThe business has been located at high street and provide services and productsonline through its personal website and launching their products on various social mediaplatforms which helps in reaching large customer base.Competitors analysisThe core competitor ofNutribliss is Sports Nutrition which is located in the sameZone and provide services and products online. Sport nutrition also provide services onhigh street and are situated on prime locations of United Kingdom to get access tocustomers who are health conscious.Part BThe core objectives and importance of business.The core objective of theNutribliss company is to produce products which arehigh in nutrition and protein, with less sugar content to improve health benefits ofindividuals (Wei and Davis-Ngatai, 2017).It also aim at improved research and development which leads to improvedquality and tasty products to the customers.
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