Business Essential Case Study

Added on - 21 Jul 2020

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Business Essential Study Case
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Q1. Conduct research within European nation regarding choice of country, ethical andlogistical considerations and how organisation may expand in that country.........................1Q2 Marketing mix..................................................................................................................2Q3 Outline impact and issues which are faced by coffee shop in geographical context........3Q4 Compute profitability and liquidity ratios.......................................................................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................8
INTRODUCTIONThe organisation may be perfectly viable only when it channelises its resources ineffective manner (Hair, 2015). This report deals with Marvin and Smith's coffee shop which isplanning to set up its new branch of coffee shop in Austria. It is required that firm should havestrong liquidity and profitability position so that it may satisfy consumers at large.Besides this,effective and efficient management of investments and resources at the company is also a vitalfactor that is needed to be taken into consideration for running the business. Apart from this, thegeographical & economic conditions are also important for smooth functioning of the businessfor Marvin and Smith's coffee shop.Q1. Conduct research within European nation regarding choice of country, ethical and logisticalconsiderations and how organisation may expand in that country.The research of country is important for an organisation to grow and build its market inthat country. The lifestyle and culture of the country plays vital role in conducting research fororganisation (Hair, 2015.). Firm may be able to make enhanced decisions regarding theexpansion or not. It gives them clear idea that its product will be sold in that market or not. Assuch, wastage of resources is minimised too much extent.Marvin and Smith's coffee shop is conducting research in European country so that theymay earn good market share and increase its consumer base. The selected European nation isAustria. It has selected this nation with regard to the highest coffee consumption in this country.People of Austria enjoys drinking coffee and as such it is the fifth largest coffee consumingnation. This advantage makes Marvin and Smith's coffee shop to expand its reach to the country.As they may earn good revenue and satisfy consumers and earn respect indeed.The culture and lifestyle of people of Austria is also concern of Marvin and Smith'scoffee shop. In addition, consumers in the nation regularly visits coffee shop and they also prefercoffee over tea. This makes Marvin and Smith's coffee to expand its reach so that they may takeadvantage of culture of nation (Wilson, 2014). Also, climate conditions are also neutral or onecan say that weather remains good throughout the year which is helpful as consumers prefer hotas well as cold coffee.1
Ethical consideration regarding fair trade is also needed to be taken into account so thatcoffee is traded within developed countries and progression may be initiated. Staff welfareincludes facilities which needs to be provided to employees such as toilets and clean drinkingwater at workplace. Coffee shop should take initiative to impart such facilities to employees.The Austrian transport and logistics is highly developed as a result, suppliers mayprovide effective deliveries of coffee beans at fast basis. The transport facilities consist of cablecars, rolling stock which are highly specialised and as a result, produce of coffee beans is fairlymanaged by coffee shop (Uhl and Gollenia, 2016). As such, Marvin and Smith's coffee shop maytake advantage of logistical aspects in Austria to have effective growth and expansion in country.And in this way, consumers are provided services within stipulated time. It increases theirsatisfaction.The location of coffee shop plays an important role in targeting and expanding customerbase. Location should be acquired in such way so that maximum consumers may reach out tocafe. Layout and location plays essential role so that company may make enough of consumersto attract to its cafe (Douglas,and et.al., 2015). It is must for Marvin and Smith's coffee shop sothat they may open up their shop in exact location where consumers may come regularly to enjoycoffee with family and friends. The layout should be attractive and effective so that customersmay be lured and this way it may be able to expand in Austria by analysing structural, logistical,ethical considerations.Q2 Marketing mixMarketing mix plays an important role in promoting the products of organisation ineffective way which consist of product, place, price and promotion mix. A perfect blend of allthese is required so that products of firm may flourish in the market. In this case study, Marvinand Smith's coffee shop needs to make effective marketing mix so that it may satisfy consumersof Austria.Product-The services which will be provided by aforesaid cafe are hot coffee as well as coldcoffee (Wu, Kirkole and Huang, 2016). As in Austria, climate conditions are well and soconsumers prefer all type of coffees. This is perfect advantage for cafe as its products will besold at full extent. Along with this, snacks, tapestries as well as cold drinks are also required so2
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