Business Essentials of Cafe : Report
13 Pages4079 Words49 Views
Added on 2020-07-23
Business Essentials of Cafe : Report
Added on 2020-07-23
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Business Essentials
Table of ContentsTASK 1............................................................................................................................................1Part A .....................................................................................................................................1Part B Major Objectives for a business and nature of cafe....................................................2TASK 2............................................................................................................................................3Analysis of external factor......................................................................................................3TASK 3 ...........................................................................................................................................6Part A Launching of a new event at market...........................................................................6Part B Producing a budget ...................................................................................................6TASK 4 ..........................................................................................................................................7Use of various marketing concept in a business.....................................................................7REFERENCES .............................................................................................................................11
TASK 1Part A Effective business idea for establish and implementing new projectRang cafe are new business start up which are opened at Middleton of North Manchesterand there main aim is to attract large group of customers who can consume their coffeeproducts. The USP of business is related with limited range of drinks which are healthy forpeople as they consume and they are also dealing in providing snacks to customers. Rang cafehave separate areas which are deigned for kids so they can safely play and also there is diningarea. The main facilities which are available at cafe is baby play area, breastfeeding room,changing room and etc. Business can achieve competitive advantages from their operations ifthey satisfy needs and wants of all their potential customers.Entrepreneurs can achieve growth and success in their business operations if they arefocusing on developing new and innovative ideas for their new ventures as there are alreadymany coffee shops in the same town (Anderson and et. al., 2014). This is an important aspect inorder to satisfy needs of all their customers thus achieving sustainable positions in the economy.All there products are healthy as they are concerned about the health statues of all theircustomers.The main aims of each business is related with providing quality services to all their users inorder to satisfy them thus enhancing profitability factors of firms. Employees are working inorder to achieve the targets which are set by mangers in so firms can easily achieve all businessgoals. As new business ideas are developed by individuals so it is beneficial for the overalleconomy in order to make sustainability of business for long term durations at work places. Thecurrent ideas are developed for opening new coffee shops. Entrepreneurs will achieve success intheir operations if they get best tools and places where they can start up their new business.External environment factors should be analysed before starting new business ventures.The major competitors which are affecting business operations of Rang cafe areevaluated below and they should develop plans in order to earn high growth and profitabilityfrom their business operations.1
Main players (Competitors) Unique Selling Proposition Small and Colonna They are attracting customers as they arehaving good interiors because of which peopleare mostly liking to consume their coffee asthey can spend their happy time by drinkingcoffee.Kaffeine In this cafe Chocolate Brownie and Mangomuffin are the best and effective factors whichare beneficial in attracting customers so theywill enhance their overall sales andprofitability ratios.Prufrock This place is having a very user friendlyenvironment and people can easily spend theirvaluable time by sitting at these places.Aroma CoffeeThe prices of all their coffee products are veryreasonable and people can easily consume theirproducts thus most of the people are satisfiedwith their business operations.All the above discussed are the major competitors which are greatly affecting businessoperations of rang cafe. Thus firms should implement innovative tools and techniques by whichthey can easily achieve competitive grains thus achieving success from their business operations.Part B Major Objectives for a business and nature of cafeEach business is focused on developing their mission and vision statements which arevaluable for them in order to carry out their working according to these plans. Management aremaking plans in order to formulate aims and objectives by which they will achieve growth andsuccess in their overall business operations as growth and profitability of firms are greatlyenhanced. The major objectives of rang cafe are evaluated below as:2
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