Case Study of Business Essentials Report
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Added on 2020-07-22
Case Study of Business Essentials Report
Added on 2020-07-22
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BUSINESS ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................11. Expansion Decision............................................................................................................12. Marketing mix....................................................................................................................23. Impact of expanding on two key areas...............................................................................54. Financial information (profitability and liquidity impacting expansion decision).............7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONBusiness essentials plays vital role in implementing business operation. It is important forthe firm to evaluate all the basic and necessary information which will assist the management inestablishing and expanding organisational functions. The report will discuss the expansiondecision made by two business partners for their coffee shop. It will evaluate the marketing mixfactors of Austriaan country which is Austria which will assist the enterprise in recognising thetaste and preferences of interaction consumers. Besides, the report will outline key areas whichfaces major challenges at the time of expansion plan. Thus, it will identify the profitability andliquidity of the coffee shop which can impact the growth and development of Coffee shop inAustria. 1. Expansion DecisionHank Marwin and Patty Smith are partners since ages and serving satisfactory foodservices in Wandsworth South London. Now being the market leader among all the coffee shopthe partners are planning to expand the business of one their shop in Austria for which theindividuals are focusing on analysing the market of various countries in which Austria's is mostfavourable and supportive to food business. The Domestic citizen of Austria are very particularabout the food habits and heat therefore its is beneficial for the partners because in London theorganisation was growing because of its regular innovating in snack and quality of ingredientslike specially the use of the finest coffee beans. When expanding business operations the partnersneed to consider following factors:Logistic Consideration: Before expanding the market, Hank Marwin and Patty Smithwill focus on identifying various issues which can impact the growth and development of theshop in new area of Austria. The company will evaluate competitor analysis, availability ofhumans resource, market survey about taste and preferences of consumers, Strategies used byother coffee shop, pricing strategy and most important the market area (Okoro, 2012). Thus,thinking the logical aspects assist the enterprise in formulating strategies and making effectivedecision regarding expansion. Ethical Consideration: This is most important factors which help the individuals indetermining the laws and the regulation of Austria. The partners' will analyse the regulation byAustriaan union which are enacted by government specially in Austria for strict regulations inorder to protect the rights of domestic citizens the rights includes, minimum wages to employees,1
consumer protection law, healthy and safety work environment, usage of quality and minimumadditive in the food items. This also comprises the code of practices which are beingimplemented by the company in order to serve quality services to its consumers (Akwetey,2015). Structural Change: It is important for the partners to consider the changes in structureaccording to new Area and new environment because working according to old structure will notwork in Austria can be risky because The functioning and strategy of South London and Austriaare completely different from each other. When expanding business the partners will focus onsegregating the functions and operation of organisation according to departments which willreduce the confusion and complexity and will lead to smooth flow of information and operations.The negotiation made by Brexit has not impacted on the business function which willlimit the growth of coffee shop but on the other hand it important for the enterprise to complywith the regulations of Austriaan union which focus on protecting the rights of domestic citizensinvolved in activities. 2. Marketing mixEvaluating the marketing mix act as tonic for the business which is planning forexpansion (Yoo, Donthu and Lee, 2010). In accordance to the of Hank Marwin and Patty Smithwho are planning to expand its coffee shop in Austria need an analysis over the 7p's which willassist the management in formulating the changes according to the strategies followed by otherrivalries of food industry like Cafe Schwarzenberg, Cafe Europa, etc.The 4p's of marketing mixin context to Austrian coffee houses are as follows:2
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