Business Essentials Advanced Executive Summary: Marvin and Smith Coffee Shop in Uganda
Added on 2020-06-05
12 Pages3407 Words432 Views
Business Essentials Advanced
Executive summary:The report will be covering Marvin and Smith who are owing 2 coffee shops inLondon and now planning to get the best location for their new setup. They are bothplanning to open the new coffee shop Europe and finding Italy the best option. They areordering their coffee beans from Uganda which is famous for its finest and best qualityof coffee beans. For this they need to evaluate the marketing mix of Italy to see whatare the promotional activities which they need to do.
Table of ContentsINTRODUCTION......................................................................................................................2Q1 Justifying Italy would be best suited for M&S coffee shop by considering all thefactors and assuming that Brexit will not be causing any difference to trading....................2Q2 Marketing mix of M&S coffee shop................................................................................4Q3 How will the geographical area impact Organisation culture and Supply chain on Italy?...............................................................................................................................................7Q4 Evaluation of the impact on decision making of profitability and liquidity of M&Scoffee shop.............................................................................................................................8CONCLUSIONS........................................................................................................................8REFERENCES.........................................................................................................................101
INTRODUCTIONThe present case study is based on the Coffee shop which Marvin and Smithneed to expand in the European Union and at present they are situated in London bythe name M&S Coffee. They are planning to open the shop in Italy where they thinkthat people will be liking the tailor made coffee and tea. The report will be coveringmarketing mix of M&S coffee shop, structural challenges in expanding their businessin Italy and what will be the geographical area which they would be covering.Q1 Justifying Italy would be best suited for M&S coffee shop by considering all thefactors and assuming that Brexit will not be causing any difference to trading.Marvin and Smith are planning to expand their coffee shop in European Unionand thinking that Italy will be the best for this choice (Bertuzzi and Pietri,2017). AsItaly is situated in Europe and having temperate seasonal and Mediterraneanclimate. The people of Italy are very much found of coffee and tea they drinkcappuccino, caffe latte, latte macchiate or milky form of coffee every morning andthey never prefer after meal. Mainly Italians start their day with a cup of coffee acappuccino with their breakfast, caffe macchiato as in afternoon and espresso afterdinner. They are also found of Italian roasted coffee and alike all the other cultures inItaly the coffee culture is also very mysterious law. Throughout the whole day andone an average Italian drink 3-4 cups of coffee and this is the main reason as to whyM&S coffee shop would be happy to offer all sort of coffee to the people of Italy. Justlike in London Marvin and Smith are ordering their coffee beans from the farms ofUganda to earn an independent income that is from Gumutindo Coffee to use thefinest coffee beans (Rosi, Tassotti and Mena, 2017). In Italy also they are planning to2
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