Business Essentials: Advanced

Business Essentials:
Advanced

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
QUESTION 1..................................................................................................................................1
Justification regarding nation where business will be expanded by Hank Marvin and Patty
Smith............................................................................................................................................1
QUESTION 2..................................................................................................................................2
Presentation of marketing mix for the business expansion of the coffee shop............................2
QUESTION 3..................................................................................................................................4
Identification of two key factors that should be focused by the Patty and Hank while planning
to open the coffee shop in a new country....................................................................................4
QUESTION 4..................................................................................................................................5
Computation and assessment of liquidity and profitability ratios...............................................5
QUESTION 5..................................................................................................................................6
Conclusion...................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business essential are some of the key factors that are required to be focused by all the
businesses so that they can reach to desired success or goal. All of them contribute in the success
and failure of the organisation. If the management teams and other staff members will not be
able to use them properly then it may result in unmet predetermined objectives. On the other
hand, if all of them will be focused by the entities then it will help to facilitate the process of
reaching the aim which was formed previously for betterment of business (Brown, 2017).
Present report is based upon a coffee shop which is a coffee shop owned by Hank Marvin and
Patty Smith. It is located it Wandsworth, South London, United Kingdom. This coffee shop
established in 2017 and currently it is able to execute all its operational activities properly. The
owners of it planned to enlarge the business in a new country so that they can grow the business.
For this purpose, research is conducted and different aspects were analysed. These are
justification regarding the country selected, presentation of tailored marketing mix, key factors
which should be focused while expanding the business etc. Additionally, liquidity and
profitability ratios for the entity are computed to analyse the current position of business and the
way in which they can influence the decision making are also covered in this assignment.
QUESTION 1
Justification regarding nation where business will be expanded by Hank Marvin and Patty Smith
A coffee shop which is owned by Hank Marvin and Patty Smith is currently established in
London. The owners are planning to enlarge the size of business for which it will be expanded in
a new country so that business could be developed. Apart from this, they are becoming known in
abroad so most of the international tourists are seeking for them. Due to all these factors Patty
and Hank decided to expand the business in a new nation (Cooper, 2016). It has been planned by
them that they will expand the business in a nation which is the part of European Union and there
are various options available to them. Some of the nations which could be selected by them are
France, Germany, Greece, Denmark, Estonia, Ireland etc.
The country which should be selected by the coffee shop of Patty Smith and Hank
Marvin is Germany. In Germany all the people love to have coffee more than beer or water. It
has the third largest market for coffe the world first two are Brazil and USA. According to facts
and figures between the years 2010 to 2013 the portioned coffee consumption nearly doubles to
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