Business Essentials InTRODUCTION 3 TASKS 3 Major competitors of BMW 4 Positioning of the organisation 5 Recent changes in the organisation and its competitive advantages 6 CONCLUSION 8 REFERENCES 9 IN

BUSINESS
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASKS.............................................................................................................................................3
Major competitors of BMW.........................................................................................................3
Positioning of organisation and its competitive advantages........................................................4
Aspects of the organisation..........................................................................................................5
Other aspects which makes the organisation different ...............................................................7
Recently changes in the organisation...........................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business essentials can simply have defined as those commodities that are required by a
business in order to increase their turn over per annum (Wilson, 2014). Some of the business
essentials are the clients, raw materials, manufacturing strategies, the facilities of transportation,
supplying methodologies of goods, etc. The present report is based on BMW which perform their
operations in automotive industry. In this context, report explaining the major competitors of
BMW. Additionally, how the organisation is positioning itself to gain or maintain the
competitive advantages is explained. The various strategies of business like supply chain,
pricing, the value of brand, marketing, HR, etc. are discussed in this report.
TASKS
Major competitors of BMW
Bayerische Motoren Werke AG commonly known as BMW is a Germany based auto
mobile company which deals with manufacturing luxurious vehicle, motorcycle, car, and engine
(Woiceshyn, 2011). It was founded in the year of 1916. It is most recognizable brand of selling
best luxury auto mobiles in all over the world. The major competitors of the corporation are
Mercedes, Lexus, Acura and Audi answer Daimler Chrysler's Mercedes Benz.
(Figure: Automobile manufacturer market share, 2017)
Illustration 1: Automobile manufacturer market share, 2017