Business Essentials: Coffee Shop Expansion in Netherlands

Business Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Justification regarding the choice of country..............................................................................1
TASK 2............................................................................................................................................2
Present a marketing mix strategy in relation to coffee shop expansion......................................2
TASK 3............................................................................................................................................4
Describe the key factors which are used to expand businesses into unfamiliar territory and
shows issues and challenges........................................................................................................4
TASK 4............................................................................................................................................5
Using financial information calculate and evaluate rations and its influence on decision
making.........................................................................................................................................5
TASK 5............................................................................................................................................6
Write concluding summary about the validity of this expansion................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Business essentials define as a sets of various components that are needed to be
considered by every organizations to achieve the long term objectives and goals of a business.
This will required several things like clear objective, strategic planning, research, size, location,
adequate fund, effective distribution system and management as well as skilled employees.
When a company planning to expand their operations in a new country they needs to emphasised
on above all aspects in order to better growth and survival. This report is based on Hank's &
Patty's coffee shop that is planned to expand their business in Netherlands. Under this report
discussed about the clear justification towards choice of country, develop marketing mix strategy
to coffee shop, many factors that are used by Marvin & Smith to expand their business. In
addition, calculate and evaluate several ratios by using financial informations and at last
facilitates conclusion regarding expansion validity.
TASK 1
Justification regarding the choice of country.
Hank Marvin and Patty Smith have worked collectively from a long duration of time in a
food as well as catering industry as they both having a similar dream to open up their own
businesses and they plan accordingly to opened a coffee shop. Both spent approx 12 months in
market evaluation or investigation towards the collection of information of coffee shop which
includes location, quality, customers, financial investment, products and services as well as
competitors. After that in 2017 it was established in Wandsworth, South London and when a
company gets success at this location they designed to spread out its business in new
geographical location that is Netherlands (Jongen and Stoel, 2019).
This country is a North-western European country and basically known as a flat canals
landscape, Windmills, Cycling routes and tulip field. The capital of Netherlands is Amsterdam
and it deals in Euro currency. The country is used to conduct market research that are as follows: Political factor of Netherlands: Hank's & Patty's analysed that the political environment
in that country is stable with the parliament democracy as governmental policies are
friendly. They feels that Netherlands is one of the least corrupted country in the world as
it is a tolerant, friendly as well as cooperative society so it provides an opportunity to
1