logo

Business Essentials TABLE OF CONTENTS Business Essentials

15 Pages3545 Words308 Views
   

Added on  2020-07-23

About This Document

BUSINESS ESSENTIALS TABLE OF CONTENTS BUSINESS ESSENTIALS 1 INTRODUCTION of country, logistics used, ethical considerations and structural challenge 1 TASK 24 Marketing mix of company 4 TASK 38 Inbound Marvin and Smith's cover the wider geographical area by the two ways one is organisation culture and information system 8 TASK 49 Outbound of financial data 9 CONCLUSION 11 REFERENCES 12 ILLUSTRATION INDEX Illustration 1: Fact about consumption of coffee in the world 2 Illustration 2: Interior of cafe 4 Illustration 3:

Business Essentials TABLE OF CONTENTS Business Essentials

   Added on 2020-07-23

ShareRelated Documents
BUSINESSESSENTIALS
Business Essentials TABLE OF CONTENTS Business Essentials_1
TABLE OF CONTENTSBUSINESS ESSENTIALS..............................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Reason behind selection of country, logistics used, ethical considerations and structuralchallenge.................................................................................................................................1TASK 2............................................................................................................................................4Marketing mix of company ...................................................................................................4TASK 3............................................................................................................................................8Marvin and Smith's cover the wider geographical area by the two ways one is organisationculture and information system..............................................................................................8TASK 4............................................................................................................................................9Interpretation of financial data...............................................................................................9CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12
Business Essentials TABLE OF CONTENTS Business Essentials_2
ILLUSTRATION INDEXIllustration 1: Fact about consumption of coffee in the world.........................................................2Illustration 2: Interior of cafe...........................................................................................................4Illustration 3: Types of hot tea.........................................................................................................5Illustration 4: Types of cold coffee .................................................................................................6
Business Essentials TABLE OF CONTENTS Business Essentials_3
INTRODUCTIONBusiness opportunity uplifts the existing condition of an entity. This project is all aboutthe expansion of coffee shops by two partner, that is, Marvin and Smith. They select Italy forexpanding their businesses because they find it a suitable environment for their coffee shop(Singh, 2013). They grab the opportunity and make interior according to the culture of Italy andpromote their business by providing additional services like customer care system,complementary drinks, etc.TASK 1Reason behind selection of country, logistics used, ethical considerations and structuralchallengeReason why company selected ItalyItaly has been selected for the expansion of coffee shop by Marvin and Smith. They havebeen influenced by Italian people's love for coffee. He recalls that once he visited a Milan coffeeshop in 1994 and his desire was to replicate the that structure in relation to a sense ofcommunity, delightful drink and friendly baristas in Italy. So, he decided to expand his coffeeshop in Milan (Italy) (Zhong and Huang et.al., 2013). Reason that influenced them to expand inthis country are given as below: a) Italian people like coffee as they are certainly passionate about the that and consume 4.6% ofthe total world’s supply.b) Large number of customers in Italy are having $10 billion cafe market that is the biggest in theworld.1
Business Essentials TABLE OF CONTENTS Business Essentials_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business essentiael inTROdUCTION
|14
|2974
|180

Report on Business Essentials
|15
|3546
|40

Report on Business Expansion Plan - Marvin & Smith coffee shop
|16
|3193
|169

Marketing Mix in Food and Catering Business : Report
|10
|3446
|57

Business Essentials Assignment- Business Expansion
|13
|3500
|42

Business Case Study Of Marvin and Smith's Coffee Shop (Doc)
|9
|2989
|54