Business Effectiveness and Research
Added on 2020-01-28
19 Pages6960 Words86 Views
Professional Development
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BUSINESS ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3BUSINESS INTRODUCTION.......................................................................................................3Business Idea...............................................................................................................................3Aims & Objectives.......................................................................................................................5PESTLE ANALYSIS......................................................................................................................5LAUNCHING & BUDGET............................................................................................................7Launching Event..........................................................................................................................8Budget and Financial's.................................................................................................................8MARKETING FUNCTION..........................................................................................................11Marketing Objectives.................................................................................................................11Targeting....................................................................................................................................12Marketing strategy.....................................................................................................................13Marketing Mix...........................................................................................................................14BUSINESS DECISION.................................................................................................................15LOGISTICS & DISTRIBUTION..................................................................................................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
INTRODUCTIONWith the rise in globalization and increasing trends of unique startups who not only areincorporated to make huge profits but in order to fulfill their duty towards society they areproviding services to society in a different manner. This unique set of activities have resulted ingreat boom for the startups these days in all over the world. Due to technological changes anddifferent perceptions of customers, Customers have been noticed as the shifting loyal who wantsto have extra age in the satisfaction level(Ivers and et.al, 2014). Present report below isundertaken in order to make the reader of it understand how a business idea has been affected bydifferent factors such as political, legal, technological and many more. Further the emphasis inthis report is made on how a business can make its consumers aware about its product and howthe leads can be generated through the proper marketing mix elements taking into considerationthe nature of the business. For understanding the above discussed questions in a deep sense andhave a great knowledge of the topic a company is undertaken which is ABC Company and thekind of business they are going to deal in is an Offering several coffee products or Event plannerfor every kind of party, whether its Bachelor's party, weeding party, kitty parties, businessmeetings with unique set of its merchandise products (includes famous quotes written on thecushions and on wood plates, lighting bangles and wristbands, colorful wigs, etc.). BUSINESS INTRODUCTIONThis task will deal with the introduction of business, how it will be going to operate andcatering to the needs of people in the market also aims and objectives of of the businessundertaken are discussed.Business IdeaABC Company is marking its presence in the universities or way into the markets with aview to serve huge crowd of customers, most probably the students in universities of Unitedkingdom. Since it is a Startup, ABC is looking to make its way in such a manner that it can maketheir potential customers aware of the companies offerings and presence in the market. ABCCompany is a new startup deals in the Offering several coffee products which includes planningfor different set of parties and events that take place and they are planning for weddings,birthdays, cocktail, bachelors, business meetings, kitty parties, pool party and various things are
included in their list of services along with this they also provide a pretty cool set of merchandiseproducts for the rent and selling purpose so that people can take the merchandise they like andhave fun with them with wearing them and taking the selfies(Siriarphanont and Col, 2015). TheMain aim of ABC is to create a better brand image and creation of brand identity as well throughfocused group techniques. The firm has set such standards that it provide unique and mindblowing range of merchandise and services which competitors doesn't provide. With offering ofsuch a great modern looking themes and unique set of ideas firms wish to make goodrelationship with its different stakeholders who in turn will offer value to the business andtogether can make a difference. With the offering of such a newest way of combination ABCwill surely be able to attract thestudents help in providing a refreshing break to the otherstudents of the universitiesand will develop or help in increasing the brand image in the eyes ofcustomers. In order to get in touch with its large base of buyers of its products and services businessis planning to reach the buyers in an innovative and creative way which is through thetechnology, websites, mobile apps which will help them to target a more crowd rather thentraditional marketing. ABC Company is planning to take bookings through its amazing lookingwebsites which has been build by a reputed and ranked digital marketing agency in thecity(Bolos and et.al, 2016). Since a good website is also a tool of good marketing these days andmaking customers feel good and feel comfortable using the website will develop a positivetowards the image of the company. Also as per more mobile and more accessible to thecustomers ABC is planning to open its shop in famous place of Birmingham city which is knownfor its locals and tourists attraction. Due to rapid increase in the usage of these electronic stuffsthe growth has been witnessed in digital marketing sector which is quite a moment of joy forABC Company because by adopting these techniques they will be getting an extra edge overtheir competitors and could sell more in order to get more profit and grow their business. Idea ofcarrying out business in relation to Offering several coffee products is amazing because this willgenerate a good information about the customers behavior that how he will buy and whichgrounds or features he will consider tochoose the product and the unique ideas that they can beused to learn from customers as well which will help them achieve desired outcomes(Tarhini,Ammar and Tarhini, 2015). The key competition for ABC Company are the ones who are
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