Business Essentials - Sainsbury Assignment

   

Added on  2021-02-19

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Business Essentials
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INTRODUCTIONThe Business essentials can be defines as the innovative area that improves the businessskills and working in a critical condition. The marketing strategies are very essential for growingthe company in the future. This file includes about the Sainsbury which is the largestsupermarket across the world and this also includes the different marketing competitors, marketsize, structure and the key issues faced by the company and the measures to overcome theproblems. It also gives the details about competitive advantages of Sainsbury by using marketingmix model. 1.Identification of the businessSainsbury is the second largest supermarket store of UK and it was founded by John James Sainsbury and it is the self service retailing store and there are several things about Sainsbury which make it different from others supermarket stores. Thereare several subsidiaries of Sainsbury such as Sainsbury Banks and Sainsbury Energy. Every organization is having the competitors and so the Sainsbury is also having the competitors i.e., Tesco and the ASDA which brings the Sainsbury on second position but also it is most trusted supermarket chain of UK. There are major competitive player of Sainsbury are ASDA, Tesco, Boots, Morrison which are known as the Big four of United kingdom which brings Sainsbury on third position but it was on the second position previously. Sainsbury also competes with the convention stores (Bernstein., 2019).ASDAASDA is the biggest competitor of Sainsbury and also this company has total 600 plus storesacross the world. ASDA's competitive strategy prioritizes maintaining the lowest prices of theso-called Big Four U.K. grocers. The company is also improving its store layouts and onlinesales channel to reflect evolving shopper habits. The ASDA is also working on the improvisingthe quality and the productivity of the company.MorrisonMorrison s operating in the several countries and also having more than 500 storesacross the world. The company is also participating in the food manufacturingfacilities and Morrison is improving its efficiency and also reducing its everydayprices and that’s why the Morrison is having the large customer base in the world. TescoTesco is the leading grocery firm of UK and having the shops in seven countries across Asia and Europe, and also it is the market leader of groceries in UK. Tesco
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strategies of expanding the market bring the company at the top most level and also the Tesco is at 9th position in world and at the type in UK. There are about 150,000 employees currently working with the Tesco because of its working culture which attracts anyone (Einwiller and Weitzl., 2016).So these are some of the major competitors of Sainsbury and this can create thebiggest threat for Sainsbury in future. Porter’s five forcesThe porter’s five forces are used here to analyze the Sainsbury marketing position and thestrategies in the market that are as follows – Competitive rivalryThe economic condition of Sainsbury is strong enough which is at the profitableconditions for Sainsbury and also this makes the threats for the new industries.Sainsbury shares a profit of 14.9% and it is increasing day by day which is the positivepoint for the Sainsbury but the competitors like Tesco and ASDA creates the barriers inthe between the customers and company and this is the biggest threat for Sainsbury.Banks and the construction industries are giving the competition to the Sainsbury but it is not a core or the foundation business of Sainsbury so it is the very biggest advantage this organization (Uhl and Gollenia., 2016).Threats of SubstituteThe biggest threat for the Sainsbury is the alternatives of the products are available in themarket and this gives the biggest competition to Sainsbury and the customers also goeswith the brand with is cheaper in cost and also easily available.The retail market is always trying to bring the new ideas and innovations in the foodindustries so that the customers can easily attract with schemes and the products and bythe packing. But this makes them extremely difficult to substitute.Another threat of substitute is the internal threat of the business in which the supermarketcan merge or collaborate with the other supermarkets or the business that can decreasethe productivity of the existing businesses. Barriers for entryBarriers in the food and the consumer goods industries is very great because the retail inthe UK requires a lot of investment and retail sector is the most traditional sector in UKand it is very difficult for the beginners to start the business in the UK market.
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