Marketing Function of McDonald's : Report
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Added on 2020-07-23
Marketing Function of McDonald's : Report
Added on 2020-07-23
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BUSINESS ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function of McDonald's.........................................1P2. Roles and responsibilities of marketing related to McDonald’s...........................................4P3. Different ways in which marketing mix of McDonald's and Burger King are applied toplanning to achieve business goals.............................................................................................7P4 Marketing plan for McDonald's...........................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is a place where buyers and sellers interact with each other. These twoelements plays an important role in caring all business activities. Marketing activities includesselling and exchange of goods and services, promotional tools and techniques which createsvalue for customeP2. Roles and responsibilities of marketing related to McDonald’srs.Marketing activities includes advertisement, personal selling and sales promotion techniques. Itis defined as an umbrella in which compose of different activities which are linked withmarketing. Marketing plans are helpful in coordination of different activities which will producedesired results for firms. Marketing essentials are related with understanding various aspectsrelated with theories of management, concept and methods that can be applied in real businessworld. Aims of marketings are related with satisfying differential needs of customers byproviding them products and services according to their choice (Anderson and et. al., 2014).Present report contains study about McDonalds which is leading firm in fast foods chains in UK.Marketing roles and functions for business analysis. Comparison are made related to marketingmix adopted by different firms like McDonald's and Burger king which are rivalry firms.Marketing plans are related with segmentation, targeting and positioning of products which arebeneficial for customers.TASK 1P1. Roles and responsibilities of marketing function of McDonald'sMarketing is related with social process through this customers and organisation acquireswhat they want in relation to creating and exchange of values with others. It is thus helpful increating value for customers by delivering them goods and services. It is also helpful insatisfying differential needs of customers which are related with products and services.Marketing activities are related with management of business task which are different frominnovation techniques. Marketing mix are related with 4P which are described as:Products manufactured and services delivered by different firms.Differential prices according to which products can be soled in market place.Place from where services can be delivered to customers (Blumberg, Cooper andSchindler, 2014).Promotional strategies which are used for increasing company sales.1
Example: Different promotional tools and techniques are used by McDonald's likecoupon cards, combo offer etc. these techniques are useful in gaining attention of large numberof customers who can consume products and services (Engemann, 2011).Roles and responsibilities of marketing functions of McDonalds are related with the followingtask which includes:Marketing Information Management: This information is related with identifyingdifferent needs of customers which are helpful in decision making process for firms. They areuseful in presenting informations related with various market activities. McDonald's is relatedwith target markets which can increase their sales. Target group of cited firms is small children's2
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