Report on Business Expansion Plan - Marvin & Smith coffee shop

Added on - 04 Jun 2020

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1QUESTION......................................................................................................................................11. Justification on country's choice for expanding business of Marvin & Smith coffee shop....12. Expansion plan........................................................................................................................53. The implication of the required for Marvin & Smith coffee shop to cover a widergeographical area in relation of various country......................................................................104.Financial information of Marvin & Smith coffee shop..........................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONThe present research report is emphasized on Marvin & Smith coffee shop and they wantto expand their business in European Union country. For this, it will focus on expansion plan andopen one coffee shop in Bulgaria in EU by considering various factors are ethical, logisticalconsideration and structural challenges (Gilmour, P., and et.al, 2013). Apart from this, there willbe also discussion on marketing mix of coffee shop and evaluate their financial position throughratio analysis that are liquidity and profitability ratioQUESTION1. Justification on country's choice for expanding business of Marvin & Smith coffee shopHank Marvin and patty Smith are two partners were spent 12 months on research andplan for open a new coffee shop. Now their dreams will come true as they decided to run theirown business by establish their business in the best location within European Union country(Lin, 2013). They selected the Bulgaria country to carry out their business activities by targetingin that particular market. There are various reasons to choose that specific country in EU will bediscussed below: -Reasons for selecting Bulgaria countryThe Marvin & Smith were spent its valuable time on market research so, they caneffectively open a new speciality coffee shop in the best location. They decided to selectthe Bulgaria country in that they deliver their various services or products into the Sofiatarget market. The main reason for choose that country is that in the Sofia coffeecommunity has only online retailers and small basement roasters (Hui and et.al., 2013).Therefore, there are few speciality cafes exist if it will open a new coffee shop then theresponse from customers are positive.1
The Marvin & Smith has a terminology about the speciality cafes is to deliver a highquality of products or services at cheaper rate in order to gain competitive advantages.The Sofia market is the best location within the Bulgaria country as there are lack ofspeciality shop used high-quality beans (Kuperman, Gardner and Pryor,2013). Therefore,there is a huge demand of Bulgaria customers for high-quality of coffee. With regard tothis, in order to fulfil their needs company used high-quality beans in preapring coffeeand offer them at low price to enhance customers satisfaction.Logistical considerationThe logistical consideration of Marvin & Smith coffee shop is bifurcated into inboundand outbound logistics. It will be discussed below: -Inbound logistics: -It can be defining in that it includes acquiring, storing as well asdistributing raw material that are used to produce a final product during manufacturingprocess. The coffee shop used raw material that is the finest quality of coffee beans bypurchase from the Fair-trade supplier in the Uganda (Lin, 2013). Thereafter, they carryout transformation activities in which they convert the finest beans (input) into coffee(output) so, they are ready to sold to its customers.Outbound logistics: -It is that activities under which the company provide the finalproducts or services to the potential customers. It involves collecting, storing anddistributing the finished goods into the target market. Marvin and Smith coffee shop soldtheir product or services through home delivery, take away services and open new storesin Bulgaria market etc.Ethical considerationThe Marvin & Smith coffee shop hiring a Barista employee that serve a high-quality ofservices and done multiples jobs. It mainly involves that they provide customer care services,maintain customer relationship, the fastest delivery, take orders and prepare coffee. They arethose workers who give respect to customer's culture and values in ethical manner (Lindsay andNorman 2013). Thereafter, firm also trained their employee to provide proper guidance onethical values of various different customers so, they provide service ethically and createhealthier environment. Apart from this, they also used strong promotional fair trade and equalityby considering all the ethical aspects to provide information into the market.Structural challenges2
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