Expansion of Marvin and Smith’s Coffee in Netherlands

Business Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
QUESTION 1...................................................................................................................................3
Selection and Justification of Country for expansion.................................................................3
QUESTION 2...................................................................................................................................4
Tailored Marketing mix for expanded market............................................................................4
QUESTION 3...................................................................................................................................6
QUESTION 4...................................................................................................................................7
Calculation of ratios....................................................................................................................7
QUESTION 5...................................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Business essentials is set of those activities and elements which are required for the
success of company's operations. These includes different plans, models, tools and fundamentals
which are key to success and growth. Business essentials are innovative set of self-paced courses
which are developed to improve the critical business skills to expand internationally and to move
forward. All the actions involved are designed for flexible and efficient learning in corporate
environment. This report is based on the case study of two entrepreneurs who opened their coffee
shop as per their dream (Directivas, 2019). In January 2017, Hank Marvin and Patty Smith,
opened their coffee shop named Marvin and Smith’s coffee in Wandsworth, London. They also
had overseas expansion plans and accordingly they conducted market research and decided to
open their coffee shop in Netherlands. According, to their research they made a marketing mix
for working effectively and efficiently in overseas market conditions.
MAIN BODY
QUESTION 1
Selection and Justification of Country for expansion
In last several years lot of countries entered the European Union and after through
research Hank and Patty decided to expands their operations in Netherlands and most
specifically Amsterdam. Various reasons are there which attracted Hank and Patty to choose
Netherlands for growth opportunity. These reasons are highlighted below with factual evidences.
1. Open for global trade- Netherlands economy is very open and free for international trade
to flourish. The economy has huge opportunities for global traders to operate in their
marketplace, providing strong protection of property rights and investment possibilities.
The political leaders of the country are more concerned and prioritising some structural
reforms which opens doors for businesses (Fadhilla Umami, 2019). Marvin and Smith’s
coffee can also be helpful for the country gaining support of government as they are
bringing employment for local experts. Also, rising trades will result in better economic
position and that will provide higher purchasing power to the public. As money flows in
economy and people will get more power to spend their earnings it will be beneficial for
Marvin and Smith’s coffee business.